STATEMENT OF PURPOSE FOR SPREE CO-ORDINATOR POST, DOMAC

Aviral Aggarwal

+91-9623813589

aviralaggarwal23@gmail.com

Credentials:

Media Manager –Spree’17 team

• Handled TOI, DU Beat, Youth ki Awaaz and other companies.

• On fest - Relationship Manager for Gomantak times.

Media Manager – Waves’16 team

• MTV, TOI, local Goan Media, local Goan Radio

• On fest – Banner team, managed Gomantak times and Arre crews.

Media Associate – Spree’16 team

• 9XM/9XO, online media companies like All events, mera events etc.

• On fest – Handled marketing for 9XM/9XO

Media Associate – Waves’15 team

• Contacted and confirmed various online media and magazines.

• On fest – Handled MTV crew and Banner work.

 Vision for Spree Media 2017

After working for the Department of Media and Coverage for two years, I have realised the role
of Media in college fests and how it can prove to be one of the most important tools to achieve
not only sponsorship and participation but also increase the brand value of the festival. Spree
being one of India’s leading sports festivals, still has a lot of potential to increase its outreach
throughout the country, which can be done successfully through Media. I would ensure that
Spree Media team not only focuses on getting media confirmations but getting publicity
through all possible sectors of media.

Plan of action and targets

• Preparing and maintaining a smart and efficient team

• Since spree is amongst the last festivals in a financial and academic year, it faces a lot of
challenges like getting confirmations from media channels, getting artists for events
and most importantly a dedicated team of managers and associates with the same
dedication as in the beginning that is why it requires a highly dedicated team from the
start to the end.

• To overcome this problem, a team comprising of a few associates and preferably

a manager would start working right after the inductions.

• A healthy communication and exchange of updates time to time through

Mongi meetings and personal interaction would ensure the progress of work
and a homely feel within the team.

• Smooth expansion of team after Waves and Quark.

• Companies and Target Audience :

• Just after the declaration of respective posts in all departments a database

would be prepared of all the companies which would be of strategic importance
to us and the timeline they'd require.

• This would also require a discussion with the heads of other departments
for spree, so that we can help each other as much as possible.

• As a result, a youth oriented media campaign focussing on specific regions would

be carried out, ensuring maximum outreach.

• The one month period after waves and before the break would be utilised as
that is the time when maximum outreach has to be made.

• Media partners for sports events individually and the cultural events would be
looked for which would give publicise every sports from its own platform.

• More interviews of Sports players/captains of various teams through

various onfest crews.

• Coverage and On-fest :

• As per the requirements of every company, DoJMA would be informed well

before along with the specifications and the kind of media company it is which
would ensure quality and timely articles .

• Local goan media along with radio will be apporached for Spree and
media releases would be made well before the fest to get participation
from Goa.
 • We can also approach various bars and cafes in cities with our target audience
and see if we can publicise our fest through their social media.

• Publicity can be ensured through various mobile apps, sports magazines etc.

• Getting celebrity or a special deal :

• Sports personalities can be approached through various media platforms like

Viu, under25 etc. keeping the timeline in mind.

• Some other deals can be cracked which add value to the fest

• Within the department, a three fest confirmation can be discussed as it would

ensure publicity from online media throughout the year and not just the
few months before the fest.

• Print Media and Pan India publicity :

• Since this year associating with toi and other names became difficult, we would
approach this problem in a different way by maybe giving other incentives as they
are very essential to any fest.

• Personal contacts at editorial level through influential people on campus can

be used to overcome this problem.

• Marketing agencies like grapevine can also be considered to crack various deals.
 Timeline

•April - May : Input from the juniors, research, database, meetings with
other heads.

•June - August : Working on the leads provided by events

and approaching various media houses, getting contacts.

•August - Spetember : Induction of juniors into spree team,

training, work on online companies.

•October-November : Releases from online companies, training and

simulations of the new team, preferably an outing :D, allotment
of companies.

•December-January : Follow up on companies, timely

releases, approaching crews for onfest.

•February- March : Calling sessions, discussing various problems being

faced, confirmations, Vigrous media Releases and radio credits, on
fest work allotment.