Qualitative Research and Its Importance in Daily
Life
Practical Research 1
Qualitative Research
-Qualitative Research
-The Process of Qualitative Research
-The Designs of Qualitative Research
-The Strength and Weaknesses of Qualitative
Research
-Characteristics of Qualitative Research
-Importance of Qualitative Research
 The aim of qualitative research is to
describe and clarify experience as it is
lived and constituted in awareness.
 The output of a qualitative research
through rigorous and intricate analysis
are themes or categorization that will
explain human phenomena. This will
answer the specific questions of the
study.
 Qualitative research is very particular
with human and human phenomena it
endeavors to explore and explain human
views, perspectives, ideas, and
experiences, stories, issues, culture,
beliefs, practices, and the likes. This
research approach into the human
context to understand the being and
provide a framework to better
understand him.
The CIPP of Qualitative Research:
- Context: Human Phenomena
(naturally occurring; local
groundedness; richness and holism)
- Input: Own experiences and
experiences of others
- Process: Words
- Product: Better understanding
Process of Qualitative Research:
- Whose experience?
- Which layer of experience?
- What question to ask?
- What design to have?
- Where to source the data?
- How many selection?
- How to analyze the data?
- How to validate findings?
- How to present findings?
- What did I learn?
- What can I recommend?
 A research must first think of people
whom to ask or whose experience so
that a specificity of the experience can
be explored or layer of experience.
 Once the layer is identified the
qualitative researcher can now
preliminary write the key question or
question to ask. The key question shall
point out the design to be used or
phenomenological case narrative,
grounded theory, etc.
 Once the questions and the design have
been established, the sources of data can
be considered: Where? Who? When? or
How many?
 Once the data collection has been done,
the analysis of data comes in via
thematic analysis and identified data
analytic tools. Validation of findings is
done by showing the thematic model for
affirmation and to some extent
modification.
 Presentation of data can now commence
after all the findings have been
validated. The presentation should come
in narrative form directly quoting the
statements of the interviewees. After the
presentation, the researcher can now tell
what he learned. Not a conclusion
because qualitative research is generally
non-conclusive and what we could offer
as recommendations.
 When a question generally starts with a
“What?” and ask for the meaning and
perspective. The design is
phenomenological, but not all questions
that starts with what is phenomenology.
The key words are view, mean, and
 perspective. For example, what is the  Whether or not qualitative research has
perspective of Filipino women on strengths or weaknesses, no one can
sensitivity? deny that this approach to research. This
is still a potent tool to understand human
- What does being poor mean to a child Qualitati Nature of Focus Selectio Product
born rich? ve Questions Questio n/Popul Realize
- How do teacher view selling a Design Asked ns ation d
longginisa in classroom? Asked
Narrative Story Story 1-2 Modera
 When a question generally starts with a Oriented tum
“Why?” and ask for issues the design is General
case. The keywords are: To what extent? ization
and issues. For example, To what extent Case In-depth Issue 1 to Lessons
did texting affects the spelling ability of Study descriptive many Learned
millennial children? Grounde Process Process 20/ Theory
- What makes a student drop from d Theory more
school? Use
- Why are nurses going abroad? theory
of
 When the question generally starts with Saturati
a “How?” and ask for the process or on Point
procedures, the design is grounded Phenome Essence Meanin 3-13 Collecti
theory, but not all that starts with nology g ve
“How?” are grounded theory. The key Descrip
words are process and how. For tion
example, How do beginning phenomena without which we can never
administrators cope with school understand the culture of dowry, the
management? belief system of certain tribes, the
- How do students manage conflict in reasons for brutality, the cases of teacher
the classroom? apprentice, the predicament of
politicians and the like.
 When the question endeavors to tell a
story and unfold historical
underpinnings, the design is narrative.
The keywords are developments, The Strengths and Weaknesses of Qualitative
narration, and story. For example, What Research
stories does Bebang, an elementary
pupil who is pregnant at 12, have to tell
regarding early motherhood? Strengths Weaknesses
- What developments have transpired There is only a The qualitative data
in the company from the time it was minimum number of can be voluminous and
built? respondents hard to handle
The personal and It takes an average of
actual experiences, (1) one hour to
 Moderatum generalization is a modest stories, and views of interview one
practical generalization based on respondents are known. respondent
personal experience that makes daily life
possible through semblance of order and CHARACTERISTICS OF QUALITATIVE
consistency to social interaction. RESEARCH
10 Distinct Qualities of Qualitative Research
 The unique nature of qualitative inquiry
is characterized by a distinctive set of
attributes all of which impact the design
of qualitative research one way or
another
1.) Absence of “Truth”
The researcher does not talk about the
truth of their findings, but rather the
plausibility of their interpretations.
 With all the emphasis in qualitative
research on reality and human condition,
it might get expected that qualitative
inquiry is in business of garnering the
truth from participants instead of truth
the qualitative researcher collects
information from which some level of
knowledge can be gained.
 The researcher does not acquire this
information and knowledge in a
vacuum, but rather in context and in this
way, the research data are a product of
various situational factors. For this
reason, qualitative researchers do not
talk about the truth of their findings, but
rather the possibility of their
interpretations
2.) Importance of Context
Qualitative research hinge greatly on the
contexts from which the researcher obtain
the data.
 A relevant factor in the elusiveness of
truth is the central and significant role
that contacts place in qualitative
research, whether it be the physical
environment or mode by which is the in-
depth interview, group discussion, or
observation is conducted.
 The outcomes of qualitative research
hinge greatly in the context from which
we obtain this data.
3.) Importance of Meaning
Qualitative research derive meaning
from the data by way of multiple sources
and evaluating number of variables.
 Although the goal of research is to draw
meaning from the data, qualitative
research is unique in the dimensionality
of this effort. Qualitative researchers
derive meaning from the data by way of
multiple sources evaluating any number
of variables such as the context, the
language , the impact of the participant
-researcher relationship, the
potential from participant’s bias, and the
potential from researcher bias.
4.) Research-as-instrument
Qualitative research places the
researcher at the center of data gathering
phase.
 Along with the emphasis on context
meaning and the potential for
researcher’s subjectivity. Qualitative
research is distinguished by the fact it
places the researcher at the center of the
data gathering phase and indeed the
researcher is the instrument by which
information is collected.
 The closeness of the researcher to the
research participants and subject matter
instills an adept understanding by which
can prove beneficial to a thorough
analysis and interpretation of the
outcomes. However, this intimacy
heightens concerns regarding the
researcher’s ability to collect and
interpret data in an objective and biased
manner.
5.) Participant-researcher relationship
The idea of the researcher as a tool of
gathering the data is the important function of
this.
 Closely associated with the idea that the
researcher is the tool by which data are
gathered in the important function of the
participant-researcher relationship in
qualitative research and its impact on
 research outcomes. This relationship is
at the core of the in-depth interview,
group discussion, and participant
observation where participants and
researchers share their research space
within which certain conventions for
communicating, knowing or not, need
be formed in which in turn shapes the
reality the researcher is capturing in the
data.
6.) Skills set required of the researcher
Qualitative research requires a unique set
of skills from the researcher.
 It requires a unique set of skills that go
beyond the usual qualities of
organization. Attention to detail and
analytical abilities that are necessary for
all researchers, techniques to build
rapport with participants and active
listening skills are only two examples.
Qualitative researchers also need a
special class of analytical skills that can
meet the demands of messy analysis.
 In qualitative inquiry where context
social interaction and numerous other
interconnected variables contribute to
the realities researchers take away from
the field.
7.) Flexibility of the Research Design
Qualitative research is the flexibility
built into the research design.
 A defining characteristic of qualitative
research is the flexibility built into the
research design for instance. It is not
until a focus group moderator is actually
in a group discussion that he or she
understand which topical areas to pursue
more than others or the specific follow-
up question to interject and a
participant-observer has little control
over the activities of the observed.
 Indeed, the goal of the observer is to be
as flexible as possible in order to capture
the reality of the observed events.
8.) Types of issues or questions effectively
addressed by qualitative research
Qualitative research is uniquely
suited to address research issues or
questions that might be difficult to
investigate under more structured, less
flexible research design.
 Uniquely suited to address research
issues or questions that might be
difficult, if not possible to investigate
under more structured, less flexible
research designs. Qualitative inquiry
effective tackles sensitive or personal
issues such as domestic violence and
sexual dysfunction, intricate topics such
as personal life, histories, nebulous
questions such as is the current school
leadership.
 As effective as it could be and
contextual issues such as the moment of
decision making. Similarly, research is
useful at gaining meaningful
information from hard to reach or
underserved population such as children
of all asians, subcultures, and deviant
groups.
9.) Messy analysis and inductive approach
Qualitative research analysis is
messy.
 Without a doubt, qualitative research
analysis is messy the analysis of
qualitative data does not follow a
straight line where point a leads to point
b, but rather is a multi-layered involved
process that continually builds upon
itself until the meaningful and verifiable
interpretation is achieved.
 The messiness of the interconnections,
inconsistencies, and seemingly illogical
input ripped in the qualitative research
demand that researchers embrace the
toggles of their data from many sources.
A large contributor to the messiness of
the analytical process is the inductive
method. Qualitative researchers analyze
 their outcomes from the inside out
organizing and deriving meaning from
the data by way of the data itself.

10.) Unique capabilities of online and

mobile qualitative research
Online and mobile technology offer
unique enhancements to qualitative
research.

 Online and mobile technology offer

unique enhancements to qualitative
research design in large part. This
technology has shifted the balance of
power from the researcher to the online
or mobile participant who is given
greater control of the research process
by way of more flexibility, convenience,
and ways to respond in greater detail
and depth to the researcher questions.

IMPORTANCE OF QUALITATIVE
RESEARCH
1. It can improve the quality of life,
provide for advancements in
technology, work, and even
communication. Without research,
the world ceases to develop.

2. It can probe into the human

experiences, views; cultural
practices, to mention a few.

3. It helps understand why such

phenomena exists.