CASE STUDY OF ENTREPRENEURS

Individual Assignment

Article Analysis

SUBMITTED TO:

Prof. Shahir Bhatt

SUBMITTED BY:

Tushar Soni
191259

Institute of Management, Nirma University

Date of Submission: 2nd December, 2020

ARTICLE 1:

Affiliate Partnerships: Why You Should Consider Them and How to Get Started

By Stephanie Burns| Sept 1, 2020

https://www.forbes.com/sites/stephanieburns/2020/09/01/affiliate-partnerships-why-you-should-consider-
them-and-how-to-get-started/?ref=quuu&sh=4a70ea5978c1

Affiliate partnerships create an opportunity for you to connect with audiences who most likely wants your
product, and to advertise through someone who has a vested interest in whether or not their audience buys. In
influencer marketing, a company pays for a sponsored post, or the service of an influencer promoting the
product on their page. But with affiliate marketing, the influencer knows that more financial compensation is
available if they can get their audience to purchase with their code. Add Affiliate Opportunities to Influencer
Relationships If you have already invested in influencer marketing in the past or know of the perfect
influencers to align with your brand, create an affiliate partnership opportunity to pitch to them. In some
cases, with more micro influencers, you can ask for them to promote your product in exchange for freebies.
Sometimes the combination of a free product and the opportunity for a small commission via their
personalized discount code is enough to sway smaller influencers into partnering, at little cost to you. Some
ways one can get started with forging affiliate partnerships by adding affiliate opportunities to Influencer
Relationships and Partner with Big Name Brands Affiliate partnerships and take advantage of backlink
opportunities.

Between web-based media posts, backlinks, and different possibilities for organizations with both of all
shapes and sizes brands, offshoot promoting is an absolute necessity for more focused on introduction. In
case you're battling with promoting or searching for new courses for brand mindfulness, consider which of
these alternatives turns out best for your organization and what you're selling.
ARTICLE 2

During COVID, Affiliate Marketing Is Emerging As a Cost-effective Channel For

Brands

By Neha Kulwal, August 24, 2020

https://www.entrepreneur.com/article/355198

During this pandemic the most common dilemma for companies is to decide where to focus their marketing
budgets on, after investing in one's own in-house paid channels. 'Affiliate channels' often provide desirable
solutions, as the performance of such activities can be assessed and paid for. With the ongoing challenges of
customer acquisition and the pressure to get RoIs, the advertisers have tried to come up with the online
business approaches in order to depend less on offline means. Despite the evolution of marketing practices
and strategies, amid the big quantum of content available online today, brands are finding it difficult to reach
out to their target audiences in an effective manner. Taking the current health crisis into consideration,
customers are more concerned about health and safety, thereby influencing their choices with respect to
financial services such as in the insurance segment, over the others. Their marketing content, essentially, is
about communicating 'what' the brand is offering, 'why' the customer must opt for it and 'how' can the
customer acquire the same. Below are some of the platforms where companies in the financial sector can join
affiliates to target more consumers: Blogs: Online blogs are one of the most trusted platforms for the BFSI
sector. Specialized content publishers who demystify financial services and products such as loans,
insurance, credit cards, overdraft protection for consumers, are the most sought-after ones for the BFSI
brands in affiliate marketing. These websites are regularly accessed by keen observers on finance and
banking, who are one of the primary target audiences for brands in the BFSI sector. Brands operating in the
BFSI sectors generate more sales and earn more profits on their products and services as compared to the
non-financial brands.
ARTICLE 3:

The Future of Affiliate Marketing

September 2020

https://streamline-marketing.com/future-affiliate-marketing/
Affiliate marketing is becoming increasingly important to businesses in a variety of industries. Either way,
there's one question that everyone wants an answer to: What is the future of affiliate marketing? Keep
reading for a walk-through of how affiliate marketing has changed in recent years and where it's expected to
go in the future. With affiliate marketing, companies known as advertisers rely on marketing partners to
promote their products to their followers in exchange for a commission on each website visitor, sale, or lead,
that the partner drives. As the number of blogs and bloggers has grown, there has been more and more
demand for affiliate marketing. Affiliate marketing is one of the best ways to monetize a blog, and the most
successful publishers are selective about the brands they promote. Mobile affiliate marketing has become
increasingly more important over the past few years. This has made it much easier for companies to analyze
the details of their affiliate marketing strategies. Interest in the affiliate marketing industry has grown
consistently since 2013. Currently, 81% of brands participate in affiliate marketing to some degree.

Here are seven ways we expect it to change and grow in the future: Influencers will be more important, Voice
searches will increase, Increased need for mobile-friendly, content Ecommerce retailers will expand, their
affiliate marketing programs Push traffic may slow down, affiliate marketing programs will get an increased
share of marketing dollars, more affiliate marketing agencies will be created.
CONCLUSION

Affiliate marketing is a type of performance-based marketing in which a business rewards

one or more affiliates for each visitor or customer brought by the affiliate's own marketing
efforts. It is a very common marketing tool used these days majorly because of increase in the
online presence of people/prospective customers. Also, it does not require a lot of investment
thus it can be considered one of the best tools for beginners in order to promote their products
and services. Especially duringthe unprecedent time like this pandemic the impact and
importnace of affiliated marketing has increased further. This is a go-to strategy for even the
established companies as well. Companies like Puma, Uber has used Virat Kohli’s fan
foloowing to the best of their advantage and same has been evidental for various
entrepreneurs as well. The importance and use of affiliated marketing is expected to increase
further in future and the pandemic has made its importance even more. The time is not far
when all the companies woulfd be using this technique untill it loses its impact. With huge
number of bloggers and so called social media influencers on the internet affliated marketing
is here to stay for long.