Sample:

Following are taken as examples in each category of stores

1. Apparels:
Pantaloons, Indian Terrain:
2. Book stores:
Crossword, City Book center
3. Footwear stores:
Bata, Nike.
4. Vegetable stores:
Reliance fresh, India Mart

Sample Size of Stores

Apparels 2
Book Stores 2
Footwear stores 2
Vegetable stores 2

Sample size of people is decided to survey about stores loyalty programs

Sample Size of Peoples Customer Segment
(Male and female)

Apparels 5 for each Age: 25-45

Class: Lower middle-
middle class
Book Stores 5 for each Age: 15-30
Class: Middle-upper
middle class

Footwear stores 5 for each Age- 20-55

Class: Middle class

Vegetable stores 5 for each Age : 25-60

Class: Lower and middle