Scribd Logo
Upload

Welcome to Scribd!

  • MarketingBrand Perfumes and Deodrants

    Uploaded by

    Bhargav Hazarika
    35 views6 pages
    This document identifies different perfume brands segmented by their target markets. Entry-level perfume brands like AXE and Park Avenue target younger consumers aged 14-30 from lower to upper middle class. Mid-segment brands like Beardo and Ajmal target a slightly older age group of 25-45 from lower to upper middle class. Premium perfume brands like Versace and Dunhill target an older age group of 30-60 from higher middle class to rich. The most luxurious perfume brands like Roja Parfums, Tom Ford, and Clive Christian exclusively target celebrities, business tycoons, and the rich class.

    Original Description:

    Original Title

    MarketingBrand Perfumes and deodrants

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document identifies different perfume brands segmented by their target markets. Entry-level perfume brands like AXE and Park Avenue target younger consumers aged 14-30 from lower to upper middle class. Mid-segment brands like Beardo and Ajmal target a slightly older age group of 25-45 from lower to upper middle class. Premium perfume brands like Versace and Dunhill target an older age group of 30-60 from higher middle class to rich. The most luxurious perfume brands like Roja Parfums, Tom Ford, and Clive Christian exclusively target celebrities, business tycoons, and the rich class.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    35 views6 pages

    MarketingBrand Perfumes and Deodrants

    Uploaded by

    Bhargav Hazarika
    This document identifies different perfume brands segmented by their target markets. Entry-level perfume brands like AXE and Park Avenue target younger consumers aged 14-30 from lower to upper middle class. Mid-segment brands like Beardo and Ajmal target a slightly older age group of 25-45 from lower to upper middle class. Premium perfume brands like Versace and Dunhill target an older age group of 30-60 from higher middle class to rich. The most luxurious perfume brands like Roja Parfums, Tom Ford, and Clive Christian exclusively target celebrities, business tycoons, and the rich class.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    MARKETING MANAGEMENT

    IDENTIFY YOUR PERFUME BRANDS


    ~ BHARGAV HAZARIKA
    ENTRY LEVEL PERFUME BRANDS
    BRAND TARGET MARKET IMAGES
    •Age group: 14-30 years.
    1. AXE •Curious and explorative
    (Unilever) •Lower middle class to upper
    middle class.

    •Age group: 14-30 years.


    2. PARK •Curious and explorative
    AVENUE •Lower middle class to upper
    middle class.

    •Age group: 14-25 years.


    3.SET WET •Explorative
    •Lower middle class to upper
    middle class.
    MID SEGMENT PERFUME BRANDS
    BRAND TARGET MARKET IMAGES

    1. BEARDO •Age group: 25- 40 years.


    •Status seekers
    •Lower middle class to upper
    middle class.

    2. AJMAL •Age group: 30-45 years.


    PERFUMES •Health conscious
    •Lower middle class to upper
    middle class.

    3. VILLAIN •Age group: 25- 35 years.


    •High brand loyalty
    •Lower middle class to upper
    middle class.
    PREMIUM PERFUME BRANDS
    BRAND TARGET MARKET IMAGES

    1. Versace •Age group: 30-60 years


    •Higher middle class to Rich

    2. Dunhill •Age group: 30- 60 years


    •Higher middle class to Rich

    3. Mont •Age group: 30- 60 years


    Blanc •Higher middle class to Rich
    •Status seeker
    LUXURIOUS LEVEL PERFUME BRANDS
    BRAND TARGET MARKET IMAGE

    1. Roja Parfums •Celebrities


    •Business tycoons
    •Rich class

    2. Tom Ford perfumes •Celebrities


    •Business tycoons
    •Rich class

    3. Clive Christian •Celebrities


    •Business tycoons
    •Rich class

    You might also like