PROJECT IMC

RAYMOND AND ALLEN SOLLY

 Project IMC
RAYMOND AND ALLEN SOLLY
RAYMOND
TRUST, QUALITY,
EXCELLENCE.

• Raymond Limited, founded in 1925, is a

diversified conglomerate primarily in Textile &
Apparel sectors. Known for innovations like
Super 250s fabrics, it offers bespoke apparel
services under 'Raymond Made To Measure'.
With brands like Park Avenue, it has a global
presence. Beyond textiles, it ventures into
consumer care, realty, and engineering sectors,
epitomizing the ethos of "A Complete Man."
ALLEN SOLLY

• Allen Solly is a premium clothing brand from the

house of Aditya Birla owned Madura Fashion and
Lifestyle. It was introduced in India in 1993 as a
Friday Dressing brand.
• It was the first brand to launch western formals
for women in India. It also has a sub brand named
Allen Solly Junior which caters to the children
apparel sector.
ALLEN SOLLY

• Allen Solly is a premium clothing brand from the

house of Aditya Birla owned Madura Fashion and
Lifestyle. It was introduced in India in 1993 as a
Friday Dressing brand.
• It was the first brand to launch western formals
for women in India. It also has a sub brand named
Allen Solly Junior which caters to the children
apparel sector.
TARGET MARKET

RAYMOND ALLEN SOLLY

Primary Audience: Men Primary Audience : Both men and women -

Income Bracket: Upper-middle to high-income Income Bracket: Middle to upper-middle-income

Age Range: 25 to 45 years Age Range : 20 to 40 years

Demographic : Urban professionals and Demographic : Young professionals and fashion-

businessmen conscious individuals

Characteristics : Seek high-quality, premium Characteristics : Value trendy and affordable

clothing
VALUE PROPOSITION
RAYMOND
• Craftsmanship and Quality
• Heritage and Legacy
• Innovation
• Customization
• Communication
ALLEN SOLLY
• Youthfulness and Casual Style
• Innovation in Casual Wear
• Accessibility
• Colourful and Quirky
• Communication
BRAND POSITIONING

RAYMOND ALLEN SOLLY

CUSTOMER PERCEPTION

RAYMOND ALLEN SOLLY

superior quality fabrics, impeccable • trendy and comfortable clothing at
tailoring, and timeless design reasonable prices
Brand Promise Delivery • Brand Promise Delivery

Customer Satisfaction & Loyalty • Customer Satisfaction & Loyalty

Both Allen Solly and Raymond seem to be successful in delivering on
their brand promises. Customer satisfaction and loyalty are positive for
both brands, but they cater to different segments.
BOTH ALLEN SOLLY AND RAYMOND SEEM TO BE
SUCCESSFUL IN DELIVERING ON THEIR BRAND
PROMISES. CUSTOMER SATISFACTION AND
LOYALTY ARE POSITIVE FOR BOTH BRANDS, BUT
THEY CATER TO DIFFERENT SEGMENTS.
VALUE PROPOSITION