NAME TUSHAR SONI

ROLL NO. 191259

COMPANY HUMMING BIRD EDUCATION PVT. LTD.

Q.1 As a merchant banker of the company, prepare Unique Selling points to be presented before the
HNI and focused group of investors to market the IPO through book building process?

Ans.1

Following are the unique selling points of Humming Bird Education Pvt. Ltd.

1. Experienced Promoter and Management Expertise

The Company is managed by a team of competent personnel having knowledge of core aspects of the
business and the promote Mr. Nitesh Jain with his knowledge and experience have helped the company to
have long term relations with the customers.

2. Quality Assurance

The Company has excellent record of providing quality services which makes it unique from all other
competitors. In terms of Quality, it focuses significantly on the experiences of its staff and quality of material
provided to the students to ensure the desired quality is attained.

3. Unique Brand Positioning

The company is associated with conducting quality Olympiads which have been able to deepen its brand
recognition and improve its brand recall through a variety of means such as our strong student performance,
integrated systems and processes, and targeted marketing. High referral rate and low student acquisition cost,
high student retention rate and ability to attract quality faculty members has also been in favour for the
company

4. Result Oriented

Company provide high priority services to Schools, scientifically designed study material, free mobile app,
performance analysis report for all participants, 24*7 support for schools, Parents and Students to enhance
the factual, conceptual, reasoning, logical, analytical & problem-solving skills among the Students. The
company has been awarded time and again because of its extra- ordinary contribution.
5. Geographical Presence

The presence of Humming Bird across India and abroad increases accessibility to students at various
locations. Company’s knowledge of the national market as well as regional markets assists us in developing
Olympiads methodologies to address changing student requirements.

Q.2 From the offer document, think and visulise 3 to 4 questions that can be posed by the group of
equity research wing of a QIB of repute.
Ans 2

1. What is the company’s future plans towards the education sector as the market scenario is completely
changed now after the covid 19 situation and what are the companys plans to tacke this situation?
2. What are the threats company can face from its rivals like Byju’s and Unacademy and what are the
plans to tackle with those threats?
3. What are the upcoming opoortunities which the company is looking into after it got listed in BSE in
2019?
4.