NapTime

N A P T I M E

“for a quick nap in a snap”

Trisha Patel
 Sole Ownership
● I chose to be a sole owner because it allows me to have personal creative rights within my small business and I earn all of
my profits, without having to share that, or just my business in general with others such as partners. This allows me to
alter the business to my liking and gives me 100% control and ownership of Nap Time. Furthermore, with a small
business, not as much equity is required, which me allows be to be able to put forth my own money and makes me more
feasible to have more ownership.
● In addition, I chose this type of business to cater towards those in the airport who maybe need to grab a quick nap
between flights or are on their way to travel and don’t want to sleep in the plane. This is a business I personally wish is
around for when I travel, so I can take a break in between long flights and really feel energized by a nice nap, because
who really sleeps on planes? This business would allow people to feel the comfort of their own home from the airport in
order to revive themselves from the exhaustion of long travels and dreadful airplane naps.
● With this type of ownership comes some advantages along with the disadvantages, which means as a sole owner I would
get to take all benefits and profits along with the failures. Some advantages would include that I get to have full
ownership and say, and sole ownerships are also easier to open because all I would need is to fill out is certain forms and
legal documents such as Payroll Tax Forms and Sales Tax Forms, in addition to the application form to lease the space in
DFW airport. In terms of the disadvantages, I would need to be putting all of my own money up front to start this
business by paying for the space, equipment, employees, etc., with that I will also be 100% liable for anything that occurs.
Hyperlinks:
➢ Small Business Forms
➢ DFW Airport forms
2
Maps
Nap Time will be located at 2337 S International Pkwy, Dallas, TX 75261 in Terminal D

Key
Nap Time Location

Restaurants
Retal
Hotel
I chose this location inside of an airport because I believe it will cater towards travelers the
most who are looking for a place to rest. This specific location I believe would gain the most
Major highway popularity because it is an international terminal, so we get a lot of people coming from all
over the world after long hours on an airplane. Our target audience is mainly adults and
elderlies who travel alone rather than in families because it will make it easier for them to grab
a quick nap alone without have to worry about their kids or other familial members to
interfere.
Service Description Nap Time Price Chart
Nap Time is a service provided to those looking for a quick 30 minutes $10.00
nap before, after, or in between flights. We charge around
$10 per every 30 minutes of space time, which includes 1 hour $20.00
only one person per space. We would also offer 1.5 hours $30.00
promotional offers to chose who book over 2 hours of
space time with certain amenities such as snacks, 2 hours $40.00
beverages, etc. We provide full 24 service among those who
choose us along with top quality sheets, comforters, and
only the comfiest pillows for our customers.
Since I believe we will get majority international travelers,
this service will allow for them the perfect opportunity to
recollect themselves in a safe place where they can revive
after a long flight and get ready for their next one with the
ease of a smooth transition between interferences like
time differences. 4
Items needed to run business
Selling Needs (Advertising) Building Needs Miscellaneous Needs

● Social media ● Cash ● Snacks

● Posters ● Beds ● Office supplies
● Airport information ● Air conditioning ● Business cards
screens ● Soundbox ● Alarm clocks
● Linens ● Eye masks
● Towels ● Water bottles
● Washing machines ● Cleaning supplies
● POS system
● Bathroom

Profits made from Nap Time rely on international and domestic travelers throughout DFW airport.
When it comes to driving in customers we are relying on advertisers mainly throughout the airport
through forms of posters, airport advertisements, and various social media platforms.
 GRAND OPENING!!!

NapTime
N A P T

*napping service*
I M

“That took
E

forever”
”
“I’m so tired
n a p ??? Had a long
q u i c k flight???
fo r a
Looking Need a place to unwind???
“I’m absolutely exhausted”

If your answer is YES to any of these questions, come on down to Nap Time for a...
quick nap in a snap!
Nap Time is located here at 2337 S International Pkwy, Dallas, TX 75261 in Terminal D
Open : 24/7
!!!BOGO!!!: for this week only, buy 1 hour get the next 30 minutes half off 6
Floor Plan
● Room room room room room room room
Each room will include... 9 10 11 12 13 14

seating area
➢ Bed
➢ Alarm Clock
➢ Coat hanger
➢ Side table
➢

room 1

room 2

room 3

room 4

room 5

room 6

room 7

room 8
Luggage stand
● Concessions
The concession stand will include…
➢ Mixed snacks
➢ Beverages
➢ Eye masks
➢ Over the counter drugs (Advil, Tylenol)
● Back room/storage
The back room/storage will include…

concessions
➢ Linens
➢ Cleaning supplies
● Front Desk
The front desk will include…

dryer

front desk
back room/
➢ POS system
➢ Cash drawer

storage
➢ Business cards
washer
➢ Airport brochure
➢ Computer entrance
➢ General Area
The general area will include…
➢ Seating area 7
➢ Bathroom
Employees
I will hire about 10 employees. Since it is a 24/7 business, I will have 2
people working the front desk, one during the day shift, and one in the
evening shift. This specific job position will consist of greeting the guest,
checking them in, checking them out, and collecting the payment. I will W a n t e d!!
have 3 launders who will tend to the laundry which includes the Nap Time
washing, drying, folding, and storage. In addition, I will have 2 maids, HOUSEKEEPING POSITION
one that works during the day, and work that works at night. Their job Requirements:
● Honesty
will be to go into the rooms, strip the sheets after each stay, sanitize, ● Punctual
● Previous work experience
vacum, dust, etc. With that, I will also hire a manager who will oversee ● Work weekends and/or week days
● High school education
all of the in business activity. Furthermore,I will also hire and advertiser Job:
to get the word around about to my business to the public. ● Clean rooms
● Wash and dry sheets
In an employee, some qualifications I will look for are ones who are ● Fold and store linens
Other:
time oriented meaning they are never late and they get their work done ● Negotiable salary
● Breaks
on time, someone who is dedicated, and someone who is loyal, and has ● Flexible hours
good customer service. They must also be trustworthy and ● Benefits included

hardworking. Lastly, I would prefer someone with previous experience

If interested contact : (214)345-6789 or stop by at 2337 S
at a job like this or a previous position in the hotel industry. This is International Pkwy, Dallas, TX 75261 in Terminal D

because they would know the ropes of a business like mine, and it
wouldn't take as long to train them. 8
Social Responsibility
❏ Our social responsibility to our customers here at Nap Time is to create a safe and comfortable
environment that allows them to rest and relax after or before the stress of a flight. This is
intended to provide with them a sense of relief that they are having the best service possible and
can enjoy a nice nap before embarking on their travels.
❏ Our main goal is to accommodate to all travelers in order to help them take a load off, because
we all know how stressful, and draining it is not only physically but mentally too. The concept of
this place is to help those passengers who need a little rejuvenation and a place to rest their body
and mind for an affordable price.
❏ We look forward to giving back to our community by donating some of our annual profits to
Melville Charitable Trust, to get homeless people reclaim their lives, one nap at a time.
❏ We will support the project by taking our proceeds to help buy beds for some of these homeless
people, and hopefully one day provide them with the necessities they need to start their lives and
regain the confidence they may need to go out and get a job.
❏ We will ask customers if they would like to round up their balance, or donate money to this
cause. We will also put out flyers to spread the word, and donation boxes for passengers to
donate money in. There will also be other donation boxes inside the business for clothes and
other items. Lastly, a fundraiser will be held to help donate to the cause.
❏ We think it is important to give back to our community and donate our money, even if it is a little
act, to help a special cause to change one life at a time. 9
Start-Up Costs/Budget
▸ Building: $5,000-$10,000 rent monthly
▸ 14 Beds- $2,000
▸ 14 mattresses- $5,600
▸ Linens/Towels- $2,000
▸ Washer and Dryer- $5,000
▸ POS System- $2,500
▸ Miscellaneous- $10,000
▸ Finish Out-$50,000
▸ Advertising-$5,000
▸ Staff- $250,000
Total: $337,100-$342,100 10
Target Audience
● My target audience is mainly adults traveling either domestic or even international for
business trips, early flights, layovers. The age groups could anyone over the age of 18
or older, both male and female. Some characteristics that will make me successful in
selling my business to a particular customer is our welcoming and soothe
environment in order to provide them with a relaxing nap during their travel
experience.
● The type of customer that will utilize my business is a tired traveler, or a traveler in
between flights. These are my primary customer expectancies because some find that
it is very hard to sleep properly on the plane and still be expected to arrive and start
your travels, so this is essentially meant for them to get their rest ahead of time so
they can enjoy every minute of their experience.
● The type of image I want to convey is a relaxing, almost spa esqe ambiance. This is
meant to draw customers in to experience a time to wind down and relax. My fixtures
and colors will consist of more soothing, and dim colors like navy blue and white. I
will keep a very simple and clean ambiance, with light music playing in the front. The
furniture will be minimalistic and comfortable for customers of all age to enjoy.
Overall, here at Naptime, our goal is provide our guests/customers a time that will
11
never forget upon embarking their travels.
Advertising/Slogan
● My advertising plan will primarily take place on social media. This is through various platforms
like Instagram, Snapchat,LinkedIn , Reddit, etc. This is mainly because many of our generation is
more technological oriented, so this will be guaranteed to get the word out about my business.
In addition, I will also advertise around the airport. This will be through visual aids in kiosks, and
partnering with restaurants and other businesses to promote discounts and promotional deals.
These are going to be my two main sources of advertisement, since this is not a fransicse so we
don’t have any other businesses of this chain outside of the airport.
● The slogan for my business is “for a quick nap in a snap.” I believe this will stick with customers
because it catchy and relates to what our business offers.
● Our logo/trademark for advertising is our name, “NapTime”

NapTime
N A P T I M E

“for a quick nap in a snap” 12