CHAPTER - IV

FINDINGS AND CONCLUSION

4.1 Introduction

The present study “Customer attitude of plastic money in Kanyakumari

district” is carried out with the help of data and information collected from

therespondents. The researcher has collected required data through

questionnairewhich is analysed by using some statistical tools. The researcher found

some answers for the research questions. The purpose of this chapter is to interpret

theresearch summariesand put valuable suggestions for safer side of the card holders.

4.2 Findings

The researcher has analysed the problems and found answers by usingstatistical

tools. The important findings of the study are listed below:

 65 percentage of the respondents (130) are male.

 Out of the total 200 respondents, 35 percentage of the respondents come under the

age groupbetween 25 and 45 years.

 The study reveals that 27.5 percentage of the respondents monthly income ranges

between Rs. 20,001 andRs. 40,000.

 It is also found that 42 percentage (84) of the respondents are private employees.

 30 percentage (60) of the respondents are educated upto graduation level.

 Out of 200 respondents, 60.5 percentage are using debit cards and the remaining

39.5 percentage are using other cards.

 35 percentageof debit card holders have Rupay card.

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 It is also found that 33 percentage of credit card holders have Business credit card.

 54 percentage respondents agreed that the usage of plastic money is the most

convenient way of payment.

 In this study the researcher found that 33.5 percentage of the respondents

preferred to pay their utility bills by way of cash payment.

 High bank charge is one of the most important problems faced by the plastic

money users.

 Majority of the respondents (51 percentage) strongly agreed that while travelling

plastic money is the best way to pay.

 Generally plastic money has more life and easy to carry. In this study the

researcher found that 92 percentage of the respondents opined that plastic money

can be carried and kept easy.

 In the study the researcher found that biological imprint facility plays a major role

in security measurement.

 It is inferred from the study that the usage of plastic money will grow rapidly.

 Banking industries has provided 24x7 customer service for their customers. But

there is a limit for daily/monthly transaction. Majority, that is 60 percentage of the

respondents agreed to fix the ceiling on their daily transaction.

 51 percentage of the respondents agreed that using plastic money will help to crab

black money as each and every transaction will be recorded with a mere swipe so

that no corruption will take place in all the cash or any kind of transaction.

 The usage of plastic money will be helpful to crab black money as each

transaction will be recorded with a mere swipe. The study has clearly highlighted

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 that36 percentage of the respondents opined that plastic money may solve the

problem of corruption of economy.

 The factor adoption of SMS alert over plastic money transactions is more helpful

andprovide security to the plastic money users is accepted by 96 percentage of

respondents.

 In the initial stage when the plastic money was introduced, it was considered as a

symbol of high socio-economic status. But as far as the study is concerned only 59

percentage of the respondents agreed to this statement.

 The first hypothesis of the study states that there is no significant relationship

between age and level of attitude towards the usage of plastic money. The findings

reveal that the calculated value (18.94) is lessthan the table value (21.026). Hence

the null hypothesis is accepted.

 The second hypothesis of the study reveals that there is no significant relationship

between gender and level of attitude of plastic money.The findings reveal that the

calculated value (5.12) is lessthan the table value (9.488).The study also reveals

that the male and female respondents are using plastic money and all of them feel

that it is a safe mode of transaction.

 The third hypothesis of the study brings out that there is no significant relationship

between income and level of attitude in the usage of plastic money.Most of the

respondents prefer using plastic money for paying electricity bills / telephone bills

and for online transactions. The findings reveal that the calculated value (4.06) is

lessthan the table value (26.296). Thus, the finding of the study accepts the null

hypothesis i.e., “There is no significant relationship between income and level of

attitude of plastic money”.

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 The factor convenient has more power to influence the usage of plastic money. Its

score the highest value 61.55 and holds the first rank, security ranks second, time

saving ranked third, risk of carrying paper money fourth rank and not to carry

paper money ranked last.

 The researcher found that among the various problems faced by plastic money

users,the factor high bank charges scored 62.54 and holds the first rank, technical

failure ranked second, easy to hack ranked third, misuse by others hold fourth

rank and lack of knowledge ranked fifth.

4.3Suggestions

The major suggestions of the study are listed below:

 The bank may reduce bank charges over plastic money transaction to increase the

number of card holders.

 Subsidy and gift on electronic transactions can also lead to increase in usage of

plastic money.

 The customers give more importance to safety of their card transaction. Therefore,

the banks should protect the interest of the plastic money users by providing all

necessary steps, like photo card,biological imprint and other ways.

 Banks should satisfy the expectations of card holders.Regardingthe terms and

conditions of the cards, bank should maintain good help desk support.

 The banks should take necessary steps to display the terms and conditions of the

usage of plastic money in the local language to the customers.

 The use of plastic cards has also been increased because banking industries has

provided the 24x7 customer service for their customers. But many of the ATM

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 centres are not functioning. The banks should properly maintain all the ATM

centres at regular interval to avoid inconvenience caused by improper functioning.

 Customers could not utilise their cards effectively due to its complex nature and

they don’t actually know how to operate it. Thus, the banks should give them

some training regarding the usage of cards.

4.4 Conclusion

The arrival of malls, shopping complex and online shopping stores encourage

the customers to make use of plastic money. Now a day, Indian customers find it

easier to make card payments rather than physical payments. But some customers are

not able to utilise plastic money effectively due to its complex nature and they don’t

actually known how to operate it for a specific purpose. Thus, the banks should give

them training regarding its usage. The interest levied on the outstanding amount is

very high which sometimes take the customers in debt trap ultimately discouraging

the potential customers to make use of it.However the positive influencing trends are

expected to continue in the near and far future. The growth of plastic cards in future

would depend upon the profitable opportunities. However, the kind of technology

used and the efficiency of operations would provide the much needed competitive

edge for success in plastic money.

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