Chapter 1: Executive Summary

A. Introduction

Do you have any precautionary devices like locks, cameras or an alarm to protect your

houses? Do you feel secured anytime? Nowadays, it is important to have these but it will cost a

lot if you buy in the market. So, this is the story of a guy named Ryeland. He is only 13 years old

when his parents died because of a car accident. His grandmother adopt and treat him like her

own child. Since all back then, he didn’t ask any support and grew up as kind, independent, and

hardworking teenager. He works as a waiter in the evening and looked for another part time job

just to support his own studies. He studied Bachelor of Science in Electrical Engineering in

Polytechnic University of the Philippines. And because of his determination he graduated as a

Cum Laude of their batch. He immediately got hired in an Electronic Company. But in a short

period of time, the owner died and it became bankrupt. Instead of looking for another job, he

think of another way to survive. He started to try his luck on buying materials for an alarm

system. After many tries and rejections, he finally made it and looked for a person who could

finance his alarm system. He called it Z-Diode, a photodiode based alarm that can be used to

give a warning sign when someone passes through your protected area. After 4 years, he has now

his own company.

B. Company Name

PHOtected Corporation

Nature of Business

The PHOtected Corporation provides security alarm systems. Where the alarm

circuit will be installed in your house weakness points (such as windows and doors) for

protection and security.

C. Company Vision/Mission

Vision

To be the most professional residential and commercial security services leader in

the industry. To be the leading company by providing peace of mind through our security

solution

Mission

To offer our customers with the best security solution as they can find anywhere.

PHOtected Corp. will provide the highest quality and most innovative custom security

solutions possible by thoroughly understanding our costumers’ needs.

D. Company’s Objectives

The main goal of the PHOtected Corporation is:

 to keep the homeowners safe and protected against home burglars and intruders.

 to lessen the cases related to robbery and trespassing.

  Provide an affordable and alternative way to protect consumer’s home.

E. Feasibility Criteria

Market Aspect

This will determine if the product will make a big impact in introducing a brand-

new product. If this product will be successful in the market it will determine the factors

that has to be changed, such as price, quality and marketing strategies and factors that

might affect the product such as competitors, threats and the supply and demand of the

product.. It will help us know if we should pursue this business.

Technical Aspect

The main component that is needed to create the Photodiode Based Alarm System

are photodiodes and Infrared LED. These are the components that will serve as the

sensors of the Alarm System. Buzzers will be used to signal that the alarm has been set

off, this can be easily bought in electronics shop. The lightbulb will be used to signal as

well, this will indicate that the alarm system has been set off. This can be bought in

electronics shop too.

Management Aspect

In order to achieve the company’s objective, mission, and vision the roles should

be clear to help us know who is responsible for what in the company. This can help

further enhance the production of Photodiode based alarm systems.

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This organizational chart shows the authorities, starting from the highest position

to the lowest position. In the chart above, It indicated the 4 departments of the company,

each has different role that is vital in the company.

Financial Aspect

The PHOtected Corporation is a partnership company. Since it is a small

company, the partners will directly manage it. Eight employees will be hired to start the

operations. The business establishment used will be rented within Metro Manila. The

initial capital needed is P100,000 which will be financed with the owner’s fund. The

financial aspect of the company shows a strong standing and performance.

F. Limitations of the Project

The security alarm system was only limited on detecting motion sensor which sets itself

off when there’s a movement in the area that covers it. Everyone will pass through the sensor

will consider as intruders once the system is activated.

 CHAPTER II – MANAGEMENT INFORMATION

A. Form of Business Organization

One of the most complex organizational structure for business is the corporation but it has

a lot of advantages most especially for businesses like the PHOtected Corporation. Because aside

from it has only limited liabilities and legal entity protected by the law, the ownership can be

readily transferred incase something happens to the owner. The corporation also has a greater

chance to obtain the capital.

C. Project Timetable

Task November December January February March

1. Meeting,
submitting
documents
and
formulating
ideas on how
to build the
product.
2. Searching
ways on how
to build the
product and
getting
inspiration
from some
existing
security alarm
systems
3. Seeking
help from the
professionals
to avoid any
accidents.
4. Finalizing
the idea in
building the
sample
prototype
5. Buying and
canvasing
materials for
the sample
prototype at
Deeco
Electronics.
6. Starting to
build the
prototype
7. Ready to
submit the
prototype.
8. Already
submit the
sample
prototype
9. Searching
ways on how
to improve
the product
and seeking
advice from
our capstone
adviser
10. Finalizing
the new
formulated
idea and
seeking help
from the
professionals.
11. Buying
new materials
for the
product in
exhibit
12. Starting
again to build
the new
product.
13. Building
the door for
the security
alarm system
14. Attaching
the new
product to the
door.
15. Submitting
the final
product.
 CHAPTER III – MARKET INFORMATION

A. Industry Background

The Photodiode was originally used in converting sunlight to electricity. But in this

project it will be used as a sensor that will kept on standby and when the beam path breaks the

alarm will be activated. So, basically it was came from a simple project where there is only one

photodiode in parallel to the IR LED and once the invisible laser light breaks the alarm will be

triggered. But of course as part of our Work Immersion, we need to develop or innovate a new

product. Then, we came up to this kind of idea, we will make an IR-based alarm circuit where

there will be 3 pairs of photodiode in parallel to the IR light and have a separate resistor. So that

it will become impossible for an intruder/burglar to pass through your protected area. We also

install a timer so that you can set the alarm that will last within 5-30 seconds and changing the

light from white to red to become more visible for the homeowners. This capstone project will be

a great help to the homeowners to keep them feel secured and protected all the time as well as

the community to lessen the theft-related incidents.

B. Market Research

Survey
Hearing
When do about a home
yo think most invasion or burglary makes
of the intruders/robbers me:
strike?
InWant to buy more
the morning at/better
noon door locks
in the want toinbuy
afternoon thea midninght
weapon
feel fear feel concerned
2%
wants to relocate to a safer place others
8%
2% 1%
10%

9%

49%
8%

21%

88%

Participants: 156

If you What
do notkind
haveofahome
security
security
system,
does
why
your
do house
you not
have?
have one?
how
wired
costly How
alarm muchis your
to install
systems are home
youalarm
wireless willing
security
systems totoextra
difficult spend
systemlocks for
install anainconvinience
security alarmtosystem? you?
security
alwayscamera/CCTV
needed to be turned
others
on and off false alarm
Invasion of privacy500-800false
pesos others
alarm 900-1000 pesos always
1100-1200
needed
pesos
to be turned
1300 on
pesos
andand
off above
3%
There is no particular reason 4%of privacy
Invasion may not work during power outages
4%
14% costly to install others
There is no inconvinience

24%
29% 14%

24%
36%
5%

1%
51%
7%
5%

4%
2% 10%
10%

13%
18%
76%

17%
30%
 When you purchase a home security product, who will install it?
C.
Spouse/significant others friend/family members
OI will install it by myself contractor/handyman

8%

39% 24%

29%

Competition Analysis

Characteristics Pho-A-Cuit CCTV Pad Lock

Durability can still function for a Can still function for a Can easily be

very long time very long time destroyed

Function detect motions on a records footage on an lock doors to prevent

certain area area intruders

User Friendly Yes Yes Yes
Price cheap expensive cheap
Pro ●can trigger an alarm ● can have recorded ● prevent intruders

when detects motion footage when a from entering a room

● can detect motion robbery occurred or opening drawer and

right away ● can be use as an cabinets

evidence

● can identify the

 intruder
Cons ● can trigger a false ● can’t notify if a ●can be easily destroy

alarm when forgotten robber occurs ● key for padlocks

●uses electricity can be lost

D. Marketing Program

1. Facebook Page

Social media sites is one of the most powerful platform to connect with other people

through the use of internet. In fact, millions of people searching the internet everyday, looking

for products and services because it is more convinient rather than purchasing products in a real

store like malls. For a company that just starting their business it can be a great help because of

some reasons. First, you can have it on a low cost and without spending money on renting a

place where you can sell your product. Second, it can reach a lot of customer both locally and

internally. Third, you can manage your time very efficient while you are in house doing other the

chores.
2. Print Media (Tarpaulin)

Traditional type of advertising is one of the simplest but an effective way of marketing

and advertising the product. These tarpaulins comes in various price and sizes which is cheaper

rather than TV advertising or billboards. It only needs a good choice of location where it can

catch attention for a wide range of audience. Because some areas don’t have access to the

internet and too far from the town. Last, it’s flexibility because it can last for a months and even

years.
3. Discounts

Discounts are a great deal for customers that are in a process of deciding to buy the

product. It will also create a good and positive impressions.

 CHAPTER IV - TECHNICAL INFORMATION

A. Product

NAME DESCRIPTION

A laser sensor uses a

Laser light “laser” to emit light in a
sensor straight line.

A photodiode is a
Photodiode semiconductor device
that converts light into
an electrical current.

Resistor
The main function of
1k ¼ Watts resistors is to control the
2.2 k ¼ watts flow of current to other
components.

A transistor is a device
that regulates current or
Transistor voltage flow and acts as
a switch or gate for
electronic signals.

Relay A relay is an electrically

operated switch

A wire is a long thin

Wire piece of metal that is
used to fasten things or
to carry electric current.
 A light-emitting diode
(LED) is a
LED light semiconductor light
source that emits light
when current flows
through it.
is an audio signalling
device, which may be
Buzzer mechanical,
electromechanical, or
piezoelectric (piezo for
short).
is a semiconductor
device that converts
Photodiode light into an electrical
current.

is to start or stop
currents from moving in
Timer coils and armatures, the
moving parts of
electrical mechanisms.
is used to mechanically
support and electrically
connect electronic
PCB components

B. Production Process
 MOTION
ADAPTOR
SENSOR

BUZZER TIMER
LIGHT BOARD

2.2k 12 volts

1k

C. Sources and Cost of Raw Materials

 RAW MATERIAL UNIT QUANTITY TOTAL
SUPPLIER COST COST
LDR (DEECO
ELECTRONICS) ₱30 3 pcs ₱90

RESISTOR1K 1/4 WATTS

(DEECOELECTRONICS) ₱5 1 pc. ₱5
RESISTOR 2.2K 1/4 WATTS
(DEECO ELECTRONICS) ₱5 1 pc. ₱5

TRANSISTOR (Shopee)
₱5 2 pcs. ₱10
RELAY 12 VOLTS (DEECO
ELECTRONICS) ₱36 1 pc. ₱36

WIRE #22 (DEECO

ELECTRONICS) ₱131/3m 1 pc. ₱131
LASER LIGHTS (DEECO
ELECTRONICS) ₱196 1 pc. ₱196

BUZZER (DEECO
ELECTRONICS) ₱500 1 pc. ₱500

PHOTODIODE
(DEECO ELECTRONICS) ₱5 3 pcs. ₱15

Timer
(DEECO ELECTRONICS) ₱289 1 pc. ₱289
 PCB ₱22 1 pc. ₱22

TOTAL: ₱1,299.00

D. Job Description

Position Title: Chief Executive Officer (CEO)

Job Specification: bachelor’s degree or master degree in a relevant discipline or MBA,
experience in a senior management position, knowledge of profit and loss, balance sheet and
cash flow management and general finance and budgeting, ability to build consensus and
relationships among executives, partners, and the workforce, understanding of human resources
and personnel management, experience with corporate governance, proven negotiation skills,
ability to understand new issues quickly and make wise decisions, ability to inspire confidence
and create trust, ability to work under pressure, plan personal workload effectively and delegate

Job Description: is the highest-ranking executive in a company, whose

primary responsibilities include making major corporate decisions, managing the overall
operations and resources of a company, acting as the main point of communication between the
board of directors (the board) and corporate

Position Title: Internal Audit

Job Specification: must be familiar with accounting procedures, record keeping, management
and technology
Job Description: are accounting professionals who provide organizations with guidance on
financial accuracy, internal controls and regulatory compliance. They examine and improve
operating practices, and financial and risk management processes of the organization

Position Title: Chief Finance Officer (CFO)

Job Specification: problem Solving Abilities, leadership skills and strategic vision, cash
management, financial accounting and corporate finance competence, strong work ethic, and
must be reliable
Job Description: is the senior executive responsible for managing the financial actions of a
company. The CFO's duties include tracking cash flow and financial planning as well as
analysing the company's financial strengths and weaknesses and proposing corrective actions.

Position Title: Chief Operating Officer

Job Specification: must have excellent leadership skills, business acumen and ability to
effectively manage, lead and supervise a multidisciplinary team, they must excel at strategic
thinking, be open to new perspectives and better ways to do things; and be creative, a visionary,
and manage innovation well, must be results-driven, have a track record of successful financial
management
have a superior decision-making skills, ability to delegate effectively, must possess executive-
level communication and influencing skills with the ability to resolve issues, build consensus
among groups of diverse internal/external stakeholders, and have proven skill in negotiating and
mediating conflict

Job Description: is a senior executive tasked with overseeing the day-to-day administrative and

operational functions of a business. The COO typically reports directly to the chief executive
officer (CEO) and is considered to be second in the chain of command

Position Title: Marketing Director

Job Specification: bachelor’s degree in business, marketing, communications, or related field,

experience in marketing and running a marketing team, proven marketing campaign experience,
effective time management skills and the ability to multitask, strong copywriting skills, attention
to detail, proven ability to manage budgets, professional and proactive work ethic, high
competence in project and stakeholder management, excellent interpersonal, written and oral
communication skills, experience with digital marketing forms such as social media marketing
and content marketing, competency in Microsoft applications including Word, Excel, and
Outlook.

Job Description: are responsible for their company's marketing and communications strategies,

as well as overall branding and image. They prepare annual marketing plans, create a calendar of
campaigns and events, set the marketing budget and analyse the market and competitors.

Position Title: Operations Manager

Job Specification: operations must manage employees, be a good problem solver, and exhibit
leadership qualities. A bachelor's degree in business, finance, management or economics is
required for entry into this career. A master's degree, certifications, and many years of
experience may be required by some employers

Job Description: is responsible for the direction and coordination of an organization. ...
Generally, a Director of Operations is responsible for the growth and profitability of a company
or organization. This role may include expense control, staff management, goods production and
department supervision.
 CHAPTER 5
Financial Information

Startup Expenses
Legal ₱ 3000
Logo etc. ₱ 600
Rent ₱ 8,000
Payroll ₱ 44,000
Computer ₱ 20,489
Other ₱ 10,000
Total Startup Expenses ₱ 86,089
A. Start up Expenses and Funding Requirements

Startup Assets
Cash Required ₱ 359, 089

Startup Inventory ₱ 7,000

Long term Assets ₱ 1, 080
Total Assets ₱ 367,169

Total Requirements ₱ 356,089

Startup Funding
Liabilities ₱0
Account Payable ( Outstanding Bills ) ₱0
Notes Payable ₱ 43,000
Other current ₱0
Long term Liabilities ₱ 43,089
Total Liabilities ₱ 86,089
Stockholder ₱ 270,000
Investors ₱
Total Capital ₱ 270,000
Total Startup Funding ₱ 356,089