CHAPTER IV

This section of the study deals with analysis and interpretation of the

gathered data.

Distribution of the Respondents

Barangays’ Total Percentage

Banbanon 10 33.33%
Kaligutan 10 33.33%
Poblacion 10 33.33%
Total 30 100%

Extent of Marketing Intermediaries and

Rubber Famers’ Income in terms of Accessibility

Table 2 presents the extent of Marketing Intermediaries and Rubber

farmers’ Income in terms of Accessibility. The fourth statement “Rough road.”

got the highest average of 2.73 with the descriptive equivalent of always. It is
closely followed by the first statement of about 2.63 with the descriptive

equivalent of always which states that farmers’ is far from the location of the

buyer. The statement which got the lowest rating states “Farmers’ had a hard

time in approaching the buyers” has an average weighted mean 2.1 and

descriptive equivalent of sometimes.

Based on the result, accessibility had a total mean of 2.506 with a

descriptive equivalent of sometimes. This implies that farmers’ are having a

hard time to deliver or transport their product to the buyer due to the

circumstances that was mentioned above.

Table 2

Extent of Marketing Intermediaries and Rubber Farmers’ Income

in terms of Accessibility

Items Mean Description

1. Farmer is far from the location of the buyer.

Ang mga mag-uuma kay layo sa mupalitay sa guma. 2.63 Always

2. Difficulties in transporting product.

Naglisod sa paghatod sa guma. 2.5 Always
 3. Farmers had a hard time in approaching the buyers.
Naglisod sa pag duol sa mupalitay. 2.1 Sometimes

4. Rough road.
Lisod ang dalan. 2.73 Always

5. Vehicle problem.
Problema sa sakyanan. 2.57 Always
Total Mean 2.506 Always

Extent of Marketing Intermediaries and Rubber Farmers’ Income

In terms of Marketability

Table 3 shows the extent of Marketing Intermediaries and Rubber

Farmers’ Income in terms of Marketability. The fourth statement which states

“Product is in demand” got the highest average weighted mean about 2.93

with descriptive equivalent of always. It was followed by the fifth statement

“Buyer will purchase in order to sell the product to the real market” within the

mean of 2.9 with the descriptive equivalent of always. The first statement

which tells that the marketing intermediaries will purchased depends on the
volume of the product, got the lowest average weighted mean of 2.5 with a

descriptive equivalent of always.

The extent of marketing intermediaries and rubber farmers’ income in

terms of marketability got a total mean of 2.772 with a descriptive equivalent

of always. It only denotes that rubber is in demand and salable due to its good

quality.

Table 3

Extent of Marketing Intermediaries and Rubber Farmers’ Income

In terms of Marketability

Items Mean Description

1. Marketing Intermediaries will purchased depends on the

volume of the product.
Ang marketing intermediaries mupalit depende sa kadaghanon 2.57 Always
sa produkto.

2. Quality of the product is salable.

Halinon ang kalidad sa produkto. 2.7 Always

3. Price is high in the real market.

Taas ang presyo sa tinood nga mupalit. 2.76 Sometimes

4. Product is in demand.
Ginapangita ang produkto. 2.93 Always
 5. Buyer will purchase in order to sell the product to the real
market. 2.9 Always
Ang mupalitay mupalit para ibaligya sa tinood nga mupalit.
Total Mean 2.772 Always

Extent of Marketing Intermediaries and

Rubber Farmers’ Income in terms of Price Elasticity

Table 4 present the extent of Marketing Intermediaries and Rubber

Farmers’ Income in terms of Price Elasticity. The first statement, “Receive

lower price when the quality of the product is not good got the highest

average weighted mean of 2.76 with the descriptive equivalent of always,

followed by the fifth statement, “When the price is low the production will

decreased with the average weighted mean of 2.67 with the descriptive

equivalent of always and the third statement, “Price changes when the

descriptive equivalent of never.

Based on the result presented, price elasticity had the overall mean of

2.354 with a descriptive equivalent of sometimes. This means that the

farmers’ income depends on what marketing intermediaries give value to the

product base on the statement showed where it is observed occasionally with

a mean of 2.354.

Table 4

Extent of Marketing Intermediaries and Rubber Farmers’ Income

In terms of Price Elasticity

Items Mean Description

1. Receive lower price when the quality of the product is not

good.
Makadawat ug baba nga presyo kung dili mayo ang kalidad sa 2.76 Always
produkto.

2. wait for the time that the buyers will demand higher price.
Maghulat sa oras nga ang mupalit patas-on ang presyo. 2.57 Always

3. Price changes when the climate is not good.

Ang presyo molahi kung dili mayo ang panahon. 1.3 Never

4. When the demand is high the price will increased.

Kung ginapangita motaas ang presyo. 2.47 Sometimes
 5. When the price is low the productiin will decreased.
Kung ang presyo mubaba,mobaba ang supply. 2.67 Always

Total Mean 2.354 Sometimes

Level of Marketing Intermediaries and

Rubber Farmers’ Income in terms of Transport Cost

Table 5 shows the level of Marketing Intermediaries and Rubber

Farmers’ Income in terms of Transport Cost. The fifth statement which states

“Farmers product was sent off into the neighbors or acquaintance” got the

highest average weighted mean about 2.53 with descriptive equivalent

always. Followed by first statement which had the average weighted mean of

2.5, having the descriptive equivalent of always, when it states that

unavailability of private vehicle and prefer to commute. The third statement

got the lowest average weighted mean of 2 which tells that high expenses

during transporting the product and a descriptive equivalent of sometimes.

Based on the result, transport cost had a total mean of 2.346 with a

descriptive equivalent of sometimes. This signifies that farmers’ sometimes

farmers’ can’t afford or provide any transformational to deliver their product.

 Table 5

Level of Marketing Intermediaries and Rubber Farmers’ income

In terms of Transport Cost

Items Mean Description

1. Unavailability of private vehicle and prefer to commute.

Walay sariling sakyanan maong magsakay na lang sa public nga 2.5 Always
sakyanan.
2. Renting a vehicle or motor.
Morenta ug sakyanan. 2.23 Sometimes

3. High expenses during transporting the product.

Mas dako ang nagasto sa paghatod sa produkto. 2 Sometimes

4.Provide transportational cost.

Makakaya sa pamasahe ug mga galastuhon. 2.47 Sometimes

5. Farmer sproduct was sent of into the neighbors or aquintance.

Ang produkto sa mga mag uuma kay ginapadala ra ug apil sa 2.53 Always
uban na magbaligya.
Total Mean 2.346 Sometimes
Level of Marketing Intermediaries and

Rubber Farmers’ Income in terms of Volume of the Product

Presented on table 6 is the level of marketing intermediaries and rubber

farmers’ income in terms of volume of the product. In this statement

“Harvested rubber amounting (51 kilos-above)” got the highest average

weighted mean of 2.5 with the descriptive equivalent of always. It was closely

followed by the fifth statement, “Volume of the harvested rubber increased”

which got 2.36 as the average weighted mean with the descriptive equivalent

of sometimes. The first statement “Harvested rubber amounting (10-30 kilos)”

ranked as the lowest which got 1.23 and had a descriptive equivalent of

never.

The level of marketing intermediaries and rubber farmers’ income in

terms of volume of the product got a total mean of 2.006 with a descriptive

equivalent of sometimes. This signify that the farmers’ harvested the rubber

amounting 51 kilos and above and sale it to the buyer, because the buyer will

be doubtful if they will sale a rubber amounting 10-13 kilos.

 Table 6

Level of Marketing Intermediaries and Rubber Farmers’ income

In terms of Volume of the Product

Items Mean Description

1. Harvested rubber amounting (10 kls-30 kls).

Ang na harvest na guma kay (10 kls-30 kls. 1.23 Never

2. Harvested rubber amounting (31 lks-40 kls).

Ang na harvest na guma kay (31 kls-40 kls). 1.67 Sometimes

3. Harvested rubber amounting (41 kls-50 kls).

Ang na harvest na guma kay (41 kls-50 kls). 2.27 Sometimes

4.Harvested rubber amounting (51 kls above).

Ang na harvest na guma kay (51 kls pataas). 2.5 Always
5. Volume of the harvested rubber increased.
Ang kabug-aton sa guma kay ning taas. 2.36 Sometimes
Total Mean 2.006 Sometimes
Level of Marketing Intermediaries and

Rubber Farmers’ Income in terms of Quality of the Product

Table 7 presents the level of marketing intermediaries and rubber

famers’ income in terms of quality of the product. the third statement, “Product

takes long before it will be damaged got the highest average weighted mean

of 2.9 with the descriptive equivalent of always, followed by the first

statement, “Products are in good quality with the average weighted mean of

2.83 with the descriptive equivalent of always and the fourth statement,

“Putting vinegar in the product” got the lowest average weighted mean of 1.9

with the descriptive equivalent of sometimes.

Based on the table presented, quality of the product had the over-all

mean of 2.572 with a descriptive equivalent of always. This means that

farmers’ sell a good quality of product to the marketing intermediaries based

on the statement showed where it is observed constantly.

 Table 7

Level of Marketing Intermediaries and Rubber Farmers’ income

In terms of Quality of the Product

Items Mean Description

1. Products are in good quality.

Maayo ang kalidad sa produkto. 2.83 Always

2. Products are clean.

Limpyo ang produkto. 2.7 Always
3. Products take long before it will be damaged.
Dugay madaot ang produkto. 2.9 Always

4. Putting vinegar in the product.

Naga butang ug suka sa guma. 1.9 Sometimes

5. Rubber will turn into black.

Ang guma mo itom. 2.53 Always

Total Mean 2.572 Always

Summary of the Extent Marketing Intermediaries and

The Level of Rubber Farmers’ Income

In table 8, the extent of marketing intermediaries got the highest mean

of 2.544 with the descriptive equivalent of always wherein; the result is come

from the mean of Accessibility, Marketability and Price Elasticity. While the

level of rubber farmers’ income got a mean of 2.308 with the descriptive

equivalent of sometimes wherein; the result is come from the mean of

Transport Cost, Volume of the Product and Quality of the product.

This means that the rubber farmers’ depends on the Marketing

Intermediaries. Indeed, it has a great effect to the rubber farmers’ income.

Table 8
 Extent of Marketing Intermediaries and the Level of Rubber Farmers’

Income

Variables Mean Description

Marketing Intermediaries 2.544 Always

Rubber farmers’ Income 2.304 Sometimes

 STRATEGIC FRAMEWORK

ACCESSIBILITY TRANSPORTATIONAL
COST
 Sell product to the
main buyer  Own transportation
 Can access easily  Lessen renting and
to the buyer commuting
 Farmer is near to
 Less expense during
the buyer
transporting

MARKETABILITY VOLUME OF THE

PRODUCT
 Marketable/Salable
 High demand  Selling product
 High/Stable price in amounting 51 kls.
the real market above
 Sell product that has
bigger volume.

QUALITY OF THE
PRICE ELASTICITY
PRODUCT
 When the
 Good quality
production is high,
 Product is clean
the price will
increase
 The more it
demand, the price
will increase.
 Price will high when
the quality of the
product is good.
 SITUATIONAL ANALYSIS
Strength (rubber demand)
 Since the rubber is in demand
in the Municipality of Laak,
farmers’ should plant the
rubber tree ahead of time.
 Rubber trees are replaceable
this lead, over the last 3- years
to shortage of supply.
 It should be planted in new
areas.
Weaknesses (rubber problem)
 Climate change, in order to
prevent dying of the rubber
farmers should clean the
surroundings of the rubber
where it is being planted.
 Raining simultaneously can
cause the rubber to wash out.
If there is a coming rain make
sure that you already fix and
keep the rubber extract.
Opportunities(usage of rubber)
 Rubber can be freely
substituted for final product,
such as car tires, slippers
and other products wherein
the rubber is the main
material to be use.
 In the Municipality of Laak
rubber is one of their source
of income.
Threats
 Don’t force to tapped the
rubber tree, it result to “Dry
Panel”-rubber can’t produce
its extract
 Farmers should know the
right process in tapping the
rubber tree.
 Support
basic needs
Product valued
in a lower price
High- High-profit
Income
Immediate
Abundance of delivering
the product products to the
High price
main buyer

Release all the

Give exact
delivered
product market price

Lessen the Marketing

Intermediaries

Direct Marketing may Instantaneous of

be feasible distributing product

Sufficient of Near from Concrete Can support

Financial the main Road financial
resources for
direct feasible
buyer needs

Can reach the Farmers Roads are Enough money

expenses for made by solid to buy tools
live in
transportation materials and equipment
urban

Can obtain The main Farmers live Enough

transportational buyer is in in a city money for
facility/ ies the city employee’s
labor

Solution Tree Analysis