Report

MKT-301
Principle of Business Finance 301

Submitted to:
Sayaka Zaman,

Lecturer

Department of Business Studies

State University of Bangladesh.

Submitted by:

Jannatul Fardous Badhan

ID: - UG01-51-19-002
Department of Business Studies
State University of Bangladesh

Date of Submission: - 1st March 2021

Page no-1
Marketing Plan on Combo
Shower Gel

Page no-2
 Executive Summary
Combo shower gel will be a unique and innovative product that will provide the . It is not a
normal shower gel but product which will give three service to people. Consumer can use it as
shampoo, as a body scrub and as a face wash. By this product, increase awareness to consumers
about the ease of use of a shower gel over a normal soap.

In order to gain consumers attention, a well strategized market plan is needed. People are not
ready to use a new product, if they do not find it unique than the existing one. This marketing
plan of Combo Shower Gel is made based on current market situation and people’s changing
wants.

Market Summary
If we look back in the past 5 years, we can see that market has launched a various
types of beauty products. Now people are interested in trying new products. They
have become more conscious. Combo shower gel can grab the market because it is
and unique and innovative product. It will create a sense of awareness to save our
time and get three services by one simple product. It will also offer a day long
freshness. So, it can be a great competition for other existing products in market.

Market Segmentation

Market segmentation is dividing the market according to various methods such as

geographic, demographic, psychological and behavioral.

Geographic

 Combo shower gel is a unisex product which can be used by both male and
female. People between 18 to 40 will be able to use this product.
 It can be a useful product for the office going people because they I want a
hygienic and freshening shower after or before office.
 It will also safe the time is it works as three
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We can see a lot of mini pack of shampoo and other things in market. Income can
be a factor because there is no mini pack of combo shower gel. It will be only
available in bottle.

Demographic

 This product is specially for urban middle-class and higher-class people

because they are more conscious about new product. Most likely they follow
the trends.
 Combo shower gel is a premium gel primary targeted at educated middle
class consumers.

Psychographic

Combo shower gel will try to change the psychology that we do not need every
beauty product separately in order to keep ourselves clean. We can use only one
product and keep ourselves hygiene and clean.

Behavioral

Benefits sought

People who are looking for beauty product which will save their time and also
keep them clean and hygiene will buy this product.

Marketing Mix

Market Trends

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 SWOT Analysis
SWOT analysis of combo shower gel analysis the brand with its strength weakness opportunities
and threats. In combo shower gel SWOT analysis, the strength and weaknesses are the internal
factors where the opportunities and threats are the external factors. This analysis is a Framework
which wheel enables a product like combo shower gel to benchmark its business and
performance as compared to the other competitors in the market.

Strength
1. combo shower gel is a unique product which will work on our body face and hair at the same
time.

2. Firstly, it will soft in the skin and remove the dead cells of our body.

3. Combo shower gel has a relaxing Saint that will give our mind peace and tranquility.

4. In combo shower gel, aloe vera will be used as an ingredient which is a great cleanser and
what naturally.

5. This product will be packed attractively with flip cap easy to use and hygienic

6. The menthol flavor of this product will keep the consumer long time cool.

7. It also clean are scalp and helps to get rid of dandruff.

8. Lastly the distribution system and brand visibility will be a great strength for this product.

Weakness
1.The Scent of this product will not go longer after bath. So, if anyone uses this product for its
fragrance.

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2.The gel is not suitable for all type of hair. It can also damage hair.

3.As the jail is quite runny, at every use it may lead to squeezing out more than required gel.

Opportunities
1.Combo shower gel is an innovative and unique product which will help to increase number of
variants along with relax and vitality.

2.It will also save our time because people will use one product for three purpose.

3.The goal is also to increase the awareness of ease of using a shower gel over a normal soap.

Threats
1.Every product has threats when it comes to market. So, combo shower gel will also may face
some threats.

2.As it is a new product, it can be hard to make consumers switch from conventional soaps to
alternative like a shower gel.

3.People in Bangladesh mostly used soap shampoo and body wash separately. There are already
a lot of other international and domestic alternatives available for shower gel. It can be a huge
threat for this new product.
Competition
Marketing Strategy
Target Market
Target group is a set of consumers who share same kind of interests. The target group of combo
shower gel is the people who travels a lot and also the corporate people who leads a busy life. In
this project we are targeting shower gel consumers of of 18 to 40 years of age. This age range
will be appropriate for Bangladesh to make the project feasible.

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There are several rational behind using this target group. Females can also enjoy this product for
the beneficial offer like moisturizing, natural skin elasticity and firming.

the overall idea of targeting will be based on the segments which we think will be attractive
based financial benefit strike sales revenues and profit. In this case have to be careful enough to
target the segments which will result in generating consistent returns.

Differentiation
Value Proposition
A value proposition is a bundle of product and services that creates value for customers. It
describes the benefits that a customer expects from the product and service.
Positioning

Points of party (POP)

POP stands for points of party are the associations which are not unique to the brand whether
they are shared with other related brands. It is necessary to have some common features with the
other existing product in order to be recognized in market because most of the people are not
ready to accept a new brand rather, they look for the ingredients which they used to have in their
previous used products.
The common pop in combo shower gel is following below
 clean scalp
 remove dead cells from body and face
 Smooth and shiny hair

Points of difference (POD)

Points of differences stands for the attributes or benefits that consumers strongly associate with
the brand and they also believe that they could not find the same extent with competitive brand.

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PODs are needed to be unique. Firstly, there are no product that can give three services by one.
People do not have to buy shampoo body scrub and face wash separately. All they have to buy is
one bottle of combo shower gel. The point of differences will encompass the overall cleansing
and freshness which people will enjoy through their rest of the life.
Marketing Mix
Product
The combo shower gel will have the ingredients which will ensure the hygiene and cleansing at
an optimum level. A standard formulation is maintained during the continuous product
development in the laboratory. The packaging and looks of the bottle are also important to seek
the consumers attention.
1) This product will work as a shampoo, as a face wash and as a body wash.
2) it will have menthol to keep cool for a long time.
3) freshening fragrance will keep our mind relax.

Price
The price of are product is cheaper than the other competitors product so that people can easily
have it.
• the 250 ml bottle of combo shower gel is 300 bdt e.
The competitor of combo shower gel is editor shower gel. Its price is 350 bdt of 250 ml. Here we
can see that the price of our product is released then the competitor.
• the 150 ml bottle of combo shower gel is 200 bdt.

Place
Combo shower gel is Available in both Dhaka and Chittagong this too is the largest business
area.
Consumer can get this product at shop outlet Zigatola, Dhaka.

It is also available in Meena bazaar dhanmondi outlet Dhaka.

Promotion

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Promotion is the the most important part of launching a product because people can get to know
this product from here.
There will be several billboards at dhanmondi and banani cause these two place at the centre
place of Dhaka.
We can do advertisement through Facebook and YouTube by making a short ad of the product
because these two are now the most popular platform for advertising.

Lastly, there will be showing TVC on popular TV channels like ATN and are RTV channel from
7 to 11 p.m.

Conclusion
Though Combo Shower Gel type product is still not known in our country. People often buys
shampoo, body wash and face wash separately. If the strategies are implied properly, people can
save both their time and money by using this 3 in 1 product.

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