Glorifying

Alcohol in the
Media

Angelina Gallardo
Calvin Harris Once Sang,

“Just bottles and I’m buying everybody one

each. Yes, so bring the Veuve Clicquot.”
 Booth
The Kissing
Claim 1: Movies and Television
Do We Act Upon What We See?
● An experiment to see if people were
to replicate entertainment
behaviors.

Cobra Kai
- 79 young adults, aged 18-25
- Watched a 60 minute clip of “What
Happens in Vegas”
- Were given a small cup of an
alcohol-like substance to see if they
were to imitate behaviors.
- Concluded participants were likely

Glee
to take a sip around the same times
as actors would. This is known as
mechanism of imitation.
Claim 2: Music

Georgia Line
Florida
- Florida Georgia Line’s “Round Here”
song increased the sales of Fireball
whiskey, made $61 million.

Screenshot
Music Video
Cardi B’s “Up”
- In music, even in movies and
television, they make alcohol seem
harm-free and responsible. And so,
these messages can affect young
minds and they’ll believe drinking

Katy Perry
Last Friday Night -
won’t be a problem.
- Cardi B’s new song titled “Up”
includes a small advertisement of
Brut champagne.
Claim 3: Social Media

Trouble
Dylan is in
- In 2020, researchers found that more
screen time for the youth is likely to
increase more of a child’s interest to
consume alcohol, even showing a surge in
alcohol use for students in 7th to 11th
grade.
- Tik Tok is the only social media
platform that has banned alcohol
advertisements whereas Instagram,

Media Post
Social
Youtube, and Snapchat prohibited them
towards minors, even though constant
advertisements can still be found.
Call To Action:
Be aware of the dangerous risks of alcohol, especially

when seeing alcohol romanticized on television, music,

or social media.

What they show on movies and television is fictional.

It’s important to know the difference between fantasy

and reality.
My Visual: