ALL ABOUT

NAPOLEON QUINCE ADVERTISEMENT ANALYSIS

NAPOLEON QUINCE
ADVERTISEMENT
ANALYSIS
TEAM #3
ALL ABOUT OBJECTIVES

OBJECTIVES

OBJECTIVES
Identify the message, how it underscored
and the semiotics used in advertisement.

Recognize the group or individual that may

be offended by the advertisement.

Categorize the advertisement as ethical or

not.

Know the possible ways to present the

advertisement better.
 ALL ABOUT OBJECTIVES INTRODUCTION

INTRODUCTION

Introduction
NAPOLEON QUINCE is a very known brandy in the
Philippines. But on the year 2004, they release
the billboard advertisement that triggered many
people because of the phrase “Nakatikim ka na
ba ng kinse anos?”
 ALL ABOUT OBJECTIVES MESSAGE OF THE AD

THE MESSAGE OF THE ADVERTISEMENT

The message of the Advertisement

General Overview
The statement “Nakatikim ka na ba ng kinse anos?” was pertaining
to the age of the liquor Napoleon Quince.

Napoleon Quince was already 15 years in the making when the

liquor product was advertised.

The advertisement is giving us a message that “the older the

liquor, the better”.
 ALL ABOUT OBJECTIVES MESSAGE OF SEMIOTICS
THE AD

THE MESSAGE UNDERSCORED AND THE SEMIOTICS USED

The message underscored and the semiotics used

The message underscore

The phrase, "Nakatikim ka na ba ng kinse anos?", emphasized the

advertisement's theme.

The advertisement will attract people's attention but not for the product itself.

We will think of sexual things because of the choice of phrase used in the
advertisement.
ALL ABOUT OBJECTIVES MESSAGE SEMIOTICS

SEMIOTICS USED

Semiotics used

The highlighted text “Nakatikim ka na ba ng kinse anos?

The image of the liquor that indicates their brand name Napoleon
Quince
 INDIVIDUALS THAT
ALL ABOUT OBJECTIVES MESSAGE
MAY BE OFFENDED BY
THE AD.

Insert your topic here

Individuals that may be offended by the

advertisement

TEENS PARENTS WOMEN

ALL ABOUT OBJECTIVES MESSAGE INDIVIDUALS THAT MAY BE ETHICAL OR UNETHICAL
OFFENDED BY THE AD.

ETHICAL OR UNETHICAL

ETHICAL OR UNETHICAL
The advertisement was unethical.

It was insensitive to other perspectives or insights of other people

ALL ABOUT OBJECTIVES INTRODUCTION MESSAGE ETHICAL OR BETTER WAY TO
UNETHICAL PRESENT THE AD.

BETTER WAYS TO PRESENT THE ADVERTISEMENT

Better way of presenting the

advertisement
There are two possible ways to present the advertisement better.

The First Way The Second Way

Choosing the right phrases to Hire famous artists or

promote the product. influencers who can promote
the product.
Directly put the 15th
anniversary of the product.
 ETHICAL OR BETTER WAY
Title Page Proprietors Introduction MESSAGE TO PRESENT CONCLUSION
UNETHICAL THE AD.

CONCLUSION

Summary and Conclusion

Napoleon Quince is a liquor product that was advertise
in a billboard on 2004.

The statement "Nakatikim ka na ba ng kinse anos?",

image of the liquor product, and the logo of Napoleon
Quince are the semiotics used in the advertisement.

The billboard advertisement offended the women and

parents, particularly teenagers that are 15 years old.

Napoleon Quince's billboard advertisement is unethical.

Two ways to better advertise the product:

1. Choose the right phrases to promote the
product.

2. Hire famous artists or influencers who can promote

the product
ALL ABOUT TEAM MEMBERS

TEAM MEMBERS

Team Members

ALYSSA MAE SAMUEL ANDREW CYRUS KYLA MAY

"Mahal" "Sam" "Cy" "Kai"
ALL ABOUT TEAM MEMBERS

TEAM MEMBERS

Team Members

JOAN JAN CEDRIC JOHN DERICK

"Simang" "Cedie" "Ders"
 CONCLUSION/
ALL ABOUT OBJECTIVES INTRODUCTION MESSAGE SEMIOTICS ETHICAL OR
UNETHICAL SUMMARY

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