MGA TERMINOLOHIYA SA BROADCAST JOURNALISM

Ingles Filipino Kahulugan

1. Actives The number of listeners that
contact a radio show regarding
requests, contests or other
information.
2. Adjacency An advertising pod positioned next
to a particular TV or radio program.
Also called commercial break
positions.
3. Affidavit A statement, usually notarized,
accompanying station invoices
which confirms that the commercial
actually ran at the time stated on
the invoice.
4. Affiliate A station associated with a network
by contract to broadcast the
network's programs.
5. Air The medium for radio and TV
broadcasting. A station or program,
when broadcast, is on the
air or airing.
6. Air Break An on-air presentation by a disc
jockey.
7. Air Date The first broadcast of a
commercial; also refers to the exact
date of a particular TV or radio
program.
8. Air Personality A disc jockey that works on the air
at a radio station
9. Air ready Describing a commercial, program,
or other material completed and
available for broadcast use.
10. Air show A TV program as actually
broadcast; if taped, the final edited
version.
11. Airtime or Air The scheduled day or period of a
Time broadcast, described by the
beginning time; the length of an
actual broadcast of a program or
segment, such as an interview.
12.  Anchor The newscaster who hosts the
studio portion of the newscast.  The
anchor is the dominant voice in the
presentation of the news to the
audience.  S/he must be proficient
in writing, producing, and editing
the news.
13. Back timing A convenient way of counting down
the length of a newscast. This tells
you when each story must run in
order for your newscast to end on
time.
14. Backsell The method where a disc jockey
announces the song title and/or
artist of the song that has just
played.
15. Bandwidth The amount of information that can
be transmitted over a computer
network at a given time. The higher
the bandwidth, the more data can
pass over the network.
16. Bay An editing room.
17. Bed A production element, usually
instrumental music or sound effects
played in the background of a
spoken commercial, promo or other
announcement.
18. Beep An audio signal used for alerting or
warning, as on the soundtrack of a
videotape for editing or notice of
the forthcoming beginning of a
scene, program, or commercial.
19. Beeper A telephone interview. Radio
stations used to be required to
insert a beep (audio signal) on
recorded interviews to indicate that
they were not live. Though this is
no longer necessary, the term still
is used to describe an interview
conducted over the telephone
rather than in the studio. It is also
used to describe any long-distance
interview. With the use of satellites,
it is now possible to conduct long-
distance interviews over television.
A beeper line is a phone line
connected to a tape recorder.
20. Billboard A short announcement to recognize
a sponsor at the start or end of a
production element such as the
news, sports, traffic or weather
reports.
21. Billing A listing of performers and others
on a program, marquee, sign, or
advertisement, with position and
size of type as indications of
importance. Top billing is the
 number-one position; bottom
billing is the lowest.
22. Bit A piece of entertainment on a radio
show typically scripted or highly
planned.
23. Bite off The premature cutoff of a
commercial, record, or program.
24. Bonus Spot Additional TV or radio spot
provided to an advertiser at no
charge to raise the overall
audience delivery of the schedule.
25.  Break Place designated within broadcast
programming during which
commercials run.
26. Break Position A broadcast commercial aired
between two programs instead of in
the middle of one program.
27. Bumper Music Music that is used to bring
audiences in and out of stop sets
during talk shows or in and out of
air breaks.
28. Button A strong musical or sound effect,
such as the end of a commercial,
or a bit of music between segments
of a program; also called a stinger.
29. Cable TV TV programming that is delivered
by coaxial cable rather than over
the air for the purposes of improved
reception and delivery of additional
program choices beyond the local
stations.
30. Clearance A station's agreement to carry a
particular program.
31. Clip A short segment of a program.
32. Clock In radio terms, the device on which
programming occurs in an hour of
broadcasting
33. Clutter An excessive number of non-
program elements (such as
commercials) appearing one after
another.
34. Cold End A song or piece that comes to an
abrupt end.
35. Cue Tako Pinipilit ang isang tao na magsalita.
Maaaring berbal o hindi berbal.
36. Cut-In Cut-In Isang komersyal na ipinasok ng
lokal na istasyon na sumasaklaw
sa komersyal na pagpapalabas ng
sabay sa network sa kahilingan ng
 adbertiser. Kapaki-pakinabang
para sa pagsubok ng iba't ibang
kopya sa isang limitadong
heograpiya.
37. Dateline Dateline Ang tukoy na lokasyon kung saan
ang isang mamamahag ay
naghahatid ng isang kuwento.
Karaniwang inihayag sa pag-sign-
out o pag-sign-off.
38. Daypart Daypart Isa sa mga segment ng oras kung
saan nahahati ang araw sa
pamamagitan ng broadcast media
na tinutukoy ng uri ng programa at
kung sino ang nagbibigay nito
(network o lokal).
39. Dead Air Dead Air Pag-broadcast ng signal ngunit
wala sa signal
40. Dead spot Dead spot Isang lugar kung saan mahina ang
pagtanggap sa broadcast;
tinatawag ding patay na
kalawakan. Ang isang patay na
lugar ay isa ring komersyal sa pag-
broadcast o programa na hindi
ipinalabas, kung minsan ay
tinatawag na black space.
41. Disc jockey (d.j.) Disc jockey Isang tagapalabas ng radyo o
(d.j.) Telebisyon na ang programa ay
binubuo pangunahin ng mga record
(disc) o iba pang mga recording;
tinawag din na jock o dee jay.

42. Drive Time Drive Time Daypart ng radyo kung saan

pinakamataas ang advertising dahil
ang mga tao ay karaniwang
nagmamaneho papunta at galing
sa trabaho
43. Drop-in Drop-in Isang maikling anunsyo sa radyo
sa pagitan ng dalawang kanta o
dalawang elemento ng pag-
broadcast.
44.  Dub Dub Upang makagawa ng isang
 pagrekord ng isang pagrekord.
45.  Feedback  Feedback Ang isang pagngangalit ng tainga o
ungol sanhi kapag ang tunog mula
sa isang loudspeaker ay kinuha ng
isang mikropono at muling binago.
Maaari ring mangyari ang puna
kapag ang awput para sa isang
naibigay na tape deck o iba pang
aparato ay pinakain muli sa sarili
nitong input.
46. Flash Flash Basahin ang isang linya na
nagsasabi tungkol sa isang
nagbabagong kuwento - na
tinatawag ding isang Snap
(Newsflash o Breaking News).
47. Front Sell Front Sell Ang kilos ng pagpapakilala ng
isang kanta na patugtog.
48. Green room Green Room Isang silid o lugar ng paghihintay
para sa mga panauhin
49. Happy Talk Masayang Ang kaswal na banter na
Kwentuhan nangyayari sa pagitan ng mga
anchor ng balita at iba pang mga
"on-air" na mga tao. Karamihan ay
itinuturing na magaan sa puso.
50. Headline Ulong balita Ang pamagat o paglalarawan sa
taas ng isang pahina sa isang libro
o sa taas ng isang paglabas ng
balita o artikulo, bilang isang buod
o upang makatawag pansin;
tinatawag na isang ulo, heading.
Ginagamit ang mga ulong balita sa
broadcast at iba pang media,
bilang karagdagan sa mga
pahayagan. Halimbawa, ang
nangungunang item o indikasyon
ng isang darating na item sa isang
pag-broadcast ay maaaring tinukoy
bilang isang ulong balita. Ang
paunang pahiwatig minsan ay
tinatawag na isang billboard.
51. Hot Hot Sa mga tuntunin sa radyo, may
isang bagay na napakalakas.
52. ID Station identification of its call
letters and location, channel or
frequency. Also refers to any
commercial message less than ten
seconds long.
53. Infomercia A long (more than two minutes)
commercial providing extensive
product/service description and
 sales information.
54.  Lead First line/paragraph of body of story
that summarizes/indicates most
important information.
55.  Lead-in Broadcast term for beginning part
of story news anchor reads
introducing the story and/or person
reporting story.
56. Liner In radio terms, an announcement
read by a radio announcer or
personality
57. Listener A person in the audience of a radio
program. The listening area is the
geographical span of a station's
coverage (the term applies
specifically to radio, but sometimes
is used to refer also to TV).
A listener diary is the record, or log,
of programs heard by a respondent
in an audience-rating survey.
Listener characteristics are the
demographics of a typical listener
of a program or station.
58.  Live shot/Live A TV news story during which a
Report news anchor or reporter is live at a
remote location. Within this report
can be included a SOT, VO/SOT or
PKG.
59. Move in (MI) A direction to move a camera or
microphone closer to the subject.
60. Move out (MO) A direction to move a camera or
microphone away from the subject.
61. Network Two or more stations joined by a
line to broadcast the same program
from a few original studios
simultaneously.
62. Network Affiliate A television or radio station that
designates a portion of its air time
for network programs.
63. O.C. or O/C On camera; action in front of a TV
camera, visible to the audience. In
a TV script, it's a direction
indicating on which person or
scene the camera is focused.
64. O.T.O. One time only, usually referring to a
TV or radio special program.
65. OB Outside broadcast; not in the
studio, from a remote location.
66. Opening The introduction of a radio or TV
billboard program, which may include
 highlights or names of the cast or
sponsors.
67. Outro The standard conclusion of a radio
or TV program; an exit speech in a
scene; a tag at the end of a
commercial. Outro is the opposite
of intro.
68. Pay Per View A type of Pay TV where viewers
are charged each time they watch
the special event or movie being
broadcast.
69. Piggyback Back-to-back scheduling of two or
more brand commercials of one
advertiser in network or spot
positions.
70. Pilot A sample of a proposed television
series.
71. Playlist A list of songs to be broadcast on a
radio show
72. Plug A jack; an electrical device with
projecting prongs fitted into an
outlet or to connect circuits.
A phone plug is a jack commonly
used as a microphone connector,
often with audio amplifiers.
73. Pop An unscripted on-the-scene report,
also called a stand-up, by a TV
reporter; usually live, called a live
pop.
74. Pre-emption The substitution of one advertiser's
local TV commercial by another
advertiser paying a higher price for
the spot, or by a different program
of interest.
75. Prime time The time period that has the
greatest number of viewers or
listeners, generally 8 to 11 p.m.,
Eastern Time.
76. Prize broker An individual or company that
arranges for products or services to
be presented as prizes in contests
or giveaways, such as on radio and
TV programs.
77. Promo Short for promotion (the short-form
plural is promos). The term refers
to the overall activity conducted by
a radio or TV station, or any
organization, designed to help sell
a particular product or service.
More specifically, the word refers to
 the preliminary advertisement or
announcement of a radio or TV
program, broadcast earlier in the
day of the program or on the
preceding day or days.
78. Rating The popularity of a program,
abbreviated as RTG. The AA rating
is for Average Audience, which
Nielsen expresses in four ways: (1)
percentage of households tuned to
a program in an average minute;
(2) percentage of all TV
households; (3) share of audience
during an average minute of the
program, expressed as a
percentage of all TV households
using TV at the time; and (4)
average audience per quarter hour,
expressed as a percentage of all
possible TV homes. The key figure
is the percentage of all TV
households.
79. Roadblocking A scheduling technique where a
brand's commercial airs at
approximately the same time on all
three networks or on all stations in
a given market.
80.  Rundown   -aka; Lineup
A chronological outline or order of
stories or segments to be used in a
newscast.  This is the producer's
blueprint for the newscast.
81. Running Time Refers either to the estimated time
or the actual time of a
newscast.  Producers/editors
should always estimate the running
time of the newscast based on the
actual time of
each recorded  report and her or
his best guess as to the time of
each intro and each story to be
read by the anchor.
82. Script The text of a speech, play, film,
commercial, or program or simply a
schedule or sequential account
written by a scriptwriter.
83. Sign OFF Official statement to end the day’s
broadcast. It has the same
contents as the Sign On spiel but
the National Anthem is played at
 the end of the spiel.
84. Sign ON Official introduction of the station
and it is played before the station
starts its daily broadcast.
85. Simulcast Broadcast of the same program at
the same time on both AM and FM
radio stations. Can also refer to a
radio station simultaneously
broadcasting the audio portion of a
TV program.
86. Spiel Fast short narration of a program’s
body or content.
87. Spill-In The amount of programming
viewed within a market area to
stations that are licensed to an
adjacent market.
88. Spill-Out The amount of viewing to local
stations outside the home market
area.
89. Spot A radio or television commercial.
90.  Spot News An unexpected event that can be
covered in various ways
91. Station Name What the radio station calls itself on
the air. Radio Now, Giant 90.9, and
Hot 96.3 are all examples.
92. Storyboard A series of illustrations (storyboard
sketches) or layouts of scenes in a
proposed TV commercial or other
work, used as a guide prior to
production. A storyboard artist does
storyboarding; also called
a production illustrator or sketch
artist.
93. Strip A program scheduled at the same
time each day, typically Monday-
Friday.
94. Subtitle A superimposed caption at the
bottom of the TV screen.
95. Superstation An independent station whose
signal is transmitted to many
markets via a satellite.
96. Syndicated A program bought by a station or
Program advertiser from an independent
organization, not a network.
97. Time check Live announcement of the exact
clock time. All stations are
mandated to announce the official
time from PAG-ASA.
98. Turnover The ratio of a cumulative audience
 to the average audience for a given
period of time. Indicates how loyal
a given audience may be for
specific stations or programs.
99. Voiceover (VO) A TV news story during which a
news anchor or reporter reads a
script live as video is played.
100. Zipper A bit of music or sound effect to
signal a local radio or TV station to
interrupt for identification, a
commercial, or other break.