The Function of Seo in Finance Problems

Subtitle as needed (paper subtitle)

Jennifer
International Business Administration
Swiss German University
Alam Sutera, Serpong, Indonesia
jjenzz55@yahoo.co.id

Abstract— This paper is made for people to know the II. STUDY LITERATURE
function of SEO in finance. The focus of this paper how
SEO help people search and get data easily and quickly, In writing this paper, the author searches the
especially finance people. SEO can also make people easy literature or related literature This paper use
to access data and make a report. My hope is Current literature from many source of books. I searched it
issues in finance include the economic and impacts of the by myself from finance books. From the book “The
financial problems and the growth of economic. Financial
Behavior Gap: Simple Ways to Stop Doing Dumb
problems such as personal or in environment.
Things with Money” by Carl Richards, this work
Keywordst; Finance; Seo gives realistic ideas behind the money mistakes
I. INTRODUCTION people make and the bad habits they develop.
Richards encourages readers to step away from their
Based on Cambridge dictionary, the meaning of
preconceived notions and keep their emotions in
finance is the management of money or the money
check when making financial decisions. I also got
belonging to a person, group, or organization.
something to complete my paper from the book
Finance also explains the creation and study of
"Pound Foolish: Exposing the Dark Side of the
money, banking, credit, investment, assets. Finance
Personal Finance Industry" by Helaine Olen, Olen
is divided into three different categories: public
draws attention to the seamy underbelly of the
finance, corporate finance and personal finance.
personal finance world, taking a critical look at how
There is also a new social financial area just
the media presents the financial advice and the
emerging. In addition, the study of behavioral
gurus who deceptively put their own interests
financing aims to learn more about the "human"
before consumers'. She reminds us that the industry
side of the most important science. The meaning of
needs more accountability and cautions us to think
the word Search engine optimization (SEO) itself is
carefully before buying into what we're told. I took
the practice of increasing the quantity and quality of
the third book from "The Little Book of Common
traffic to your website through organic search
Sense Investing: The Only Way to Guarantee Your
engine results. An important aspect of SEO is
Fair Share of Stock Market Returns: 10th
making your website easy for both users and search
Anniversary Edition" by John C. Bogle, the title
engines robots to understand. Although search
says it all: "The Little Book of Common Sense
engines have become increasingly sophisticated,
Investing" explains how the stock market works,
they still cannot see and understand a web page the
dispelling myths and making logical suggestions on
same way a human can. SEO helps the engines
figure out what each page is about, and how it may
be useful for users.
how to navigate investing. Bogle makes a solid IV. DISCUSSION AND CONTENT
argument in favor of his index investing strategy Financial problems can be overcome with
that anyone can learn to apply. He also makes it technological developments from time to time that
clear that paying too much for investments can keep increasingly sophisticated. For example, is to create
you from reaching your goals. a platform that aims to relieve the burden of people
or solve a person's problems in financial problems.
III. RESEARCH METHODS Lifeline Northern Beaches is one of that platform
that can resolve this problem.
In my paper research methods, I use qualitative
approach that is case study method. Case Study
Lifeline Northern Beaches is one of the social
Method is a method used in research conducted on a
platform that provide financial counselling for those
"unity system", whether it be a program, activity,
who have financial problem. For those experiencing
event, or a group of individuals who are bound by
financial difficulties, anybody can get into financial
the place or time. This research is directed to collect
difficulty at some stage of their life and need help
data, take meaning, and gain understanding of the
sorting out their issues. Lifeline Northern Beaches'
case. The advantage of this method is we can use
financial counseling service offers face-to-face
illustrative examples in this research. We can take
financial counseling for clients facing a wide array
the illustration problems from any kind of books
of financial problems.
that has relation with finance and accounting. For
example, the problem that again circulated this year
there is a matter of capital UMKM (Usaha Mikro,
Kecil, dan Menengah).
UMKM has three main problems. First is the
business land. Second is marketing issues, this
problem will be solved with a good network. The
last is capital, many who have
come to feel the difficulty of getting capital in
trying. The next method that I will use is
comparative method, Comparative Method is a
method used in research directed to determine
whether between two variables there are differences The second Platform is AMARTHA. Amartha
in an aspect under study. As an example, I will Microfinance is a sharia microfinance institution
online platforms that has the same purpose. Their that uses the Grameen methodology to provide
purpose is to help people in financial problem. Even financial services to low-income household groups.
though they have similar purpose, they also have Their mission is to empower low-income
the differences between AMARTHA and LLNB communities across rural areas with affordable,
(Lifeline Northern Beaches). For further broad-based financial services to reduce poverty
discussion, I will explain in the next chapter. and become part of the economic growth in the
region AMARTHA operate.

AMARTHA helps people who need capital, in
addition to lend money to the business owner, we
will also be able to profit according to how much
the proposed interest rate. In other words, the
borrower and the borrower are equally benefited,
and this can be said an investment. By 2015,
Amartha is officially transformed into a P2P
lending marketplace service. The advantages of P2P
are: (1) the party put the funds can get a higher
return than placing the money in the bank; (2) the
borrowing party can get credit process which is
relatively easier and faster than bank
REFERENCES
[1] Carls Richard, “The Behavior Gap: Simple
Ways to Stop Doing Dumb Things with
Money”, 3 January 2012
[2] Helaine Olen, “Pound Foolish: Exposing the
Dark Side of the Personal Finance Industry”, 27
december 2012
[3] https://www.reliablesoft.net/what-is-search-
engine-optimization-and-why-is-it-important/
[4] John C. Bogle, “The Little Book of Common
Sense Investing: The Only Way to Guarantee
Your Fair Share of Stock Market Returns”, 10th
Anniversary Edition, Maret 2007
[5] https://amartha.com/tentang-kami
[6] http://www.lifelinenb.org.au/support/get-
help/financial-counselling/
[7] https://www.koozai.com/blog/search-
marketing/a-complete-guide-to-seo-for-the-
financial