4ocean: A company that's doing it all right!

What I'll Discuss

In this article, I'll start of by giving

some background about 4ocean for
those who haven't heard about them.
Then, I'll go into their marketing
tactics. Followed by my personal
review of their social media content.

What is 4ocean? If you already know, skip to "Purpose Driven Marketing

Tactics."

4ocean is a for profit company founded by Alex Schulze and Andrew Cooper. On a
trip to Bali, they noticed the world's plastic pollution issue. 4ocean is working to clean
oceans and coastlines through the funding of their 4ocean products being sold. Not
only are they contributing to the ocean's clean up physically, but they're also working
to change consumption habits to lessen the inflow of plastic.

Purpose Driven Marketing Tactics

4ocean produced their first product, The 4ocean Bracelet. It's labeled on their website
as "A must-have for anyone who loves the ocean." They then have a blurb about how
if you wear this bracelet, you're part of the clean ocean movement and that it's a
constant reminder to reduce your plastic consumption. The second half of the product
includes the major incentive, for each bracelet purchased, one pound of trash is
removed from the oceans and coastlines.
Adding the word "member" makes the consumer feel a part of
something and gives them a need outside of the item, it gives them
the need to fit in and be a part of a group. When purchasing the
bracelet, you not only join a community, but you also take part in
cleaning up the oceans with each purchase.
Once the reached a bigger population, they started adding a
second incentive to each purchase. Each month had a new bracelet that signified an
animal in danger. Now with each purchase of a bracelet, a pound of plastic would be
removed from the ocean and coastlines, but also there would be a percentage of the
purchase donated to research on that month's animal.
A company with an incentive, where's the catch?

There doesn't seem to be a catch with 4ocean, besides the plastic catch of the day with
their ocean cleanups😉 Let's focus on their Instagram account. 
Their Instagram bio includes the necessities, their other
accounts and their website. It also includes their mission
statement, plus how many pounds of plastic they've pulled.
It's short and to the point.

Next, their activity. They have four highlights: cleanups,

#breakaway, awareness, and ask 4ocean. All are easy to
understand and share the same royal blue as their logo. These highlights are up to date
shortcuts to learn more about the company, without having to go to their website. 

Moving onto their posts. All of their pictures

or videos are professionally taken, gives a
more official appearance. A good majority of
their posts are of ocean cleanups, where all of
the people are wearing their 4ocean attire.
They keep up to date with posting about their
new products, including their bracelet of the
month. Most of all, every picture is realistic
and in a positive light. They're posting about
trashed oceans and coastlines, but the positive side of it. They make the company look
like a hero, they give the world hope. Some other Instagram accounts, such as
@savethereef, show very graphic images that make you sad and scared for the world's
future. There's nothing wrong with that, it's just a different emotional hit on their
audience. What 4ocean does, is show that "we can do it" if we all work together.

Thanks for reading, let me know what you think of 4ocean and their social media
efforts in the comment section below!

Reach out to me via email, emmymarkos2@gmail.com, if you're an environmental

group looking for some content improvement for your social media platforms!