This research was exploratory in nature, comparing the results on field by the research as opposed to

that in theory which are described as fans, self expressive behavior and word of mouth. This meant
exploring a potential typology of Facebook fans, based on their attitudes about their brand “Liked” and
informed by their own traits. Primary and secondary research was a part of this research. Since popular
choices were required to draw conclusions on typology of fans, am online questionnaire was used. This
was especially justified for the researcher as the research time was around 4 months and no funding was
available, questionnaire produced the most efficient results to cater to the purpose of the study given
limited resources and time. When the results would be presented along with methodological
methodology, the researcher intended that he should give full subtleties of the exploration strategies
you utilized.

Primary research – Questionnaires

Sampling for this type of research was made to be random. This was because most people are users of
the social media platform and no particular filter was required to measure typology of fans. Rather, the
differences between a group of random people was to be explored after the results collected. Random
sampling was preferred as an effort to avoid researcher bias. To ensure that the criteria for legitimacy
and unwavering quality were met, an online questionnaire ensured that no human intervention caused
a change or unintentionally influenced data collection. In addition, electronic collection ensures accurate
intangible data storage online as well as in personal hardware that cannot be lost physically. Hence, it
was also an attempt to ensure accuracy.

Keeping in mind previous researches in the area, and another attempt to prevent any biases,
respondents did not see a list of brands with pages on facebook, they were rather asked that they
concentrated on brands they had "Enjoyed". This exploratory attempt gives a fan the attribute as a
potential consumer who has made an expression for liking for a brand by "Preferring" that brand
(Lipsman et al., 2012). This examination does not entail any assumption with regards to a friend or a non
fan. The structure of the study, sorting information and data collection was to see if a similar typology of
fans replicates itself and further validates the primary research that segregates facebook fans as
mentioned earlier in the literature review. An alternative structure of typology of fans would cause
recommendations to further look into the fan base and its attributes. Hence, questionnaires were used
as an exploratory tool.

The issue or question examined was purely contingent to an intention that was exploratory as the
research was done was to dissect typology of fans. The sort of information needed to answer it was
collected through the random sample from the questionnaire. Quantitative technique was best to
estimate, position, arrange, and distinguish examples and make speculation about fans. Hence, close
ended, multiple choice questions were given in the questionnaire. Subjective techniques (for example
interviews) were not best for the research as no abstract idea was required to be portrayed, deciphered,
contextualized, and picked up top to bottom knowledge. The only qualitative approach this research
rather employed was exploring the research aforementioned in the literature review to serve as a model
to compare results with. This allowed a thorough investigation to compare primary research against.