Form Three English Day Four-Task 2

The Art of Persuasion

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Worksheet
Instructions: The advertisement was illustrated with a ‘before’ and ‘after’ scene. The ‘before’ scene showed a
woman whose hair was streaked with grey, looking at herself in the mirror. There was an expression of horror
and disgust on her face. There is a framed photograph of a handsome man on her dressing table. The ‘after’
scene shows the same woman with black glossy hair smiling at the same handsome man shown in the first
scene. The couple are enjoying a cozy, candlelit dinner together.
Read the advertisement’s script below and answer the questions that follow.

1. The opening statement of the advertisement suggests that:

a. ‘Ebony Silk’ gets rid of grey hair
b. ‘Ebony Silk’ prevents the occurrence of grey hair
c. The person in the picture has had only one strand of grey hair
d. The speaker has ‘Ebony Silk’ to thank for her only strand of grey hair

2. The illustrations are included in the advertisement to:

a. Show what the woman will lose if she does not use ‘Ebony Silk’
b. Show the different users and non-users of ‘Ebony Silk’
c. Make the reader aware of the unattractiveness of grey hair
d. Prove that ‘Ebony Silk’ is a really good product
Form Three English Day Four-Task 2

3. The phrase ‘scientifically improved’ is used to suggest:

a. That the manufacturer employs scientists c. How modern the product is
b. That the product is better than any other d. How good the product is

4. The gift sachet is included in the box of ‘Ebony Silk’ to:

a. Show how the manufacturer appreciates the consumer

b. Encourage the consumer to buy Ebony Silk
c. Prove the manufacturer’s concern for the consumer’s hair
d. Indicate the kindness of the manufacturer

5. ‘Ebony Silk’ Shampoo is said to do all of the following EXCEPT:

a. condition b. colour c. nourish d. moisturize

6. The number ‘780’ is added to ‘Silkzene’ to do all of the following EXCEPT:

a. Give the product more authenticity c. Give information to the public

b. Add a scientific touch d. Make the advertisement more impressive

7. The name ‘Ebony Silk’ is used to suggest:

a. strength and beauty c. softness and colour

b. colour and strength d. softness and beauty

8. The advertisement appeals to the human desire to:

a. Be young and healthy c. be secure in one’s relationships

b. Have soft and silky hair d. be attractive to the opposite sex

9. The writer uses all of the following devices EXCEPT:

a. Exaggeration b. contrast c. repetition d. metaphor

Form Three English Day Four-Task 2
10. The final sentence of the advertisement implies that:

a. Women should make themselves beautiful for their men c. Men require women to please them
b. Men are only attracted to women with pretty hair d. Women are obliged to please men