INTERNET MARKETING TREE

FOR
BODY MASSAGE CHAIR

Submitted By

Ferdows Abid Chowdhury

ID: 2025351016
The Internet Marketing Tree
The Internet Marketing Tree, to get a vivid picture of what internet marketing is all about here is
an “Internet Marketing Tree” that depicts the various facets of online marketing. Digital
marketing does not start after the website it ready. It needs to build into the website during the
development and design phases to create a robust “tree trunk” where all the other
methodologies stand. Undeniably, strong roots of research, strategy, branding and great
content create an infallible foundation for the tree to grow and reach new heights. For business
to reach new heights, diversify the marketing strategies with various branches like Search
Engine Marketing, Directories and Listings, Email Marketing, Social Media Marketing, Public
Relations, Online Advertising.
Deep Roots

First, planting strong, deep roots in the form of research, strategy, branding and content. It is
tempting to jump ahead to the design and development phases of projects, but like a tree that
has a weak root structure, marketing will not stand without a solid foundation to support it.

Research: The main work done before launching any product or service in the market. The
company should try to find out the demand, the target group and their demographics which will
give them a precise idea about whether it’s profitable to launch or not.

Strategy: The perfect strategy will help the marketer to place the product in the right market.
Without a proper strategy it won’t be possible.

Branding: Branding is a very difficult job if the product is already there in the market. So proper
branding strategy will take time to form but it will result in more profit.

Content: Internet marketing is all about content. If the content is good it will go viral within
hours. So creating a content that the mass or the target group will easily fall for is needed to be
taken care of.

Understanding the Trunk

The roots support a sturdy trunk made up of good web design and development. Just as a tree
grows bigger and thicker over time, the website and web presence should be set up to do the
same. The trunk is the core of the tree, just like a good website should be the core of the
company’s marketing.

Design: The design of the website is the first thing that the customers will see. So it is one of the
most important thing for the designer to make the website as unique and user friendly as
possible.

Development: Developing the website is more crucial if the target market is not set properly.
Understanding the market will give an advantage when the website will be developed and thus
it will create a good impression among the viewers.

Hanging on to Branches

The branches of the tree are a perfect symbol for the tremendous range of opportunities that
exist for the marketer to promote and advertise himself. From Search Engine Marketing to
Social Media Marketing, from Email to Online PR, etc., there is an ever growing number of
categories
and subcategories of promotional channels to exploit. But the important thing to understand is
how they should grow out of a common strategy and how they should feed back into marketing
core, namely the website.