RECOMMENDATION

It is certified that the project work entitled “Packaging Of Jagadamba” submitted by

Sandesh Dhakal is an original piece of project work carried out by the candidate under
my supervision. Literary presentation is satisfactory and the thesis is in a form suitable
for submission. Work evinces the capacity of the candidate for critical examination and
independent judgment. It has been approved by this college in the prescribed format of

the NEB. This is forwarded for evaluation.

Supervisor: Head, Research Department

Name: Surya Balami, Lecturer Signature…………………

Date: 1 March 2020 Principal/Head of Department

Signature…………………
 ACKNOWLEDGEMENT

Timing of doing a project work is very harder than timing of attending regular classes in
College. With great support, guidance, motivation and coordination from my supervisor,
I have shaped this project report in this form. I have observed and interview of
“Packaging of Jagadamba Cement” and found that significant.

With due respect, I express my humble gratitude to Surya Balami, Lecturer,

Southwestern State College for the guidance, and kind and honest supervision extended
to complete this project repot in time. I am heavily indebted to my supervisor.

I want to express my sincere thanks to HOD Krishna Bhatta who manage us to went
“Jagadamba Cement” factory. I am also thankful to managers of “Jagadamba Cement”
who had helped us immensely in collecting and analyzing the necessary data.

Also, I am thankful to Program Codinator Rajendra Lamichhane, Faculty HOD Himlal

Pokhrel, Lecturer Dilli Prasad Adhikari, Librarian Jamuna Pokhrel who directly or
indirectly helped me in completing this project report.

I also acknowledge the suggestions received from my friends and family members for
their continuous support.

Finally, I extend my sincere and immense gratitude to my respected supervisor

Surya Balami for his constant supports, suggestions and inspiration for making this
project report.

Sandesh Dhakal
 TABLE OF CONTENTS

CONTENTS PAGE

Title page……………………………………………………………………………….i

Recommendation………………………………………………………………………………ii

Acknowledgement…………………………………………………………………….………iii

Table of contents……………………………………………………………………………..iv

List of figures………………………………………………………………………………….v
List of Figure
 Chapter I
1.1 INTRODUCTION

 Packaging is the wrapping material around a consumer item that serves to

contain, identify, describe, protect, display, promote and otherwise make the
product marketable and keep it clean. Packaging is more than just your product's
pretty face.

Packaging is the science, art and technology of enclosing or protecting products

for distribution, storage, sale, and use. Packaging also refers to the process of
designing, evaluating, and producing packages Packaging can be described as a
coordinated system of preparing goods for transport, warehousing, logistics, sale,
and end use. Packaging contains, protects, preserves, transports, informs, and
sells. In many countries it is fully integrated into government, business,
institutional, industrial, and personal use. 

Packaging is one of the major functions of marketing. It refers to the activities of

designing and producing the container or wrapper for the product. Jagdamba
Cement Industries Pvt. Ltd. is the first and the only single cement industry in Nepal to
use laminated cement bags. These bags, which are most ideal for packaging of cement
and substituting traditional sacks, are manufactured under the innovative and patented
technology from AD Star of Starlinger, Austria. Established in the year 2001, Jagdamba
Cement is a distinct brand name in the Nepalese market. This company since then has
been the market leader in cement manufacturing in Nepal. This company also holds the
largest market share in the Nepalese market. As the top cement producer in Nepal, it is
the only manufacturer of OPC, PPC and PSC cements. According to the market’s
requirement, Jagdamba Cement Industries Pvt. Ltd has committed to consistency in
quality, regularity in supply and quantity in production.
Jagdamba Cement Industries Pvt. Ltd. has been producing and distributing three types of
cement in Nepal so far, Ordinary Portland Cement (OPC), Pozzolana Portland Cement
(PPC) and Pozzolana Slag Cement (PSC) at competitive prices to fulfill the needs and
satisfaction of its valued customers in Nepal. The price of cement in Nepal that is
distributed by JCI is comparatively reasonable. The rate of cement in Nepal can be found
in many rates as the price/rate of cement in Nepal varies from brand to brand yet JCI has
considered the affordability of the customers of Nepal. JCI has set a new benchmark
achieved by meeting the statutory and regulatory requirements of the country using high
grade raw material with continuous improvement in quality of services rendered by the
company, enhancing the involvement of all levels of employees, using best
available resources and by reviewing quality objectives time and again.
VISION
To fulfil the demand of high quality cement with the application of new
technologies and aid in the overall infrastructural development of the country.
 

MISSION
To provide their valued customers with guaranteed best quality cement in Nepal
maintaining excellent services, easy availability, and regularity in supply and
quality consistency.

Their fully equipped Quality Monitoring Units located in the factory, in

Kathmandu and in India controls the quality of our cement. Their huge
production capacity of 40,000 bags of cement per day insures steady and
regular supply of freshly grinded cement to builders, contractors and engineers
at any time of the year. The quality of cement in Nepal is a standard met by
JCI. Their production units located at two strategic locations gives us the
advantage of being the largest and fastest cement supplier with top quality
cement in the country. Jagdamba Cement Industries Pvt Ltd. is a Nepal
Standard (NS) certified cement company and conducts regular Lab tests in
reputed laboratories in Nepal and India. "National Test House, Ministry of
Consumer Affairs, Food & Public Distribution, Department of Consumer Affairs"
as well as National Council for Cement and Building Materials, Independent
Testing Laboratories, Ballabgarh" are the main Laboratories in India where they
conduct their tests, whereas in Nepal almost every Government and Non-
Government Laboratories conduct frequent tests of their cement. The physical
and chemical reports are readily available upon request for any projects.

1.1 STATEMENT OF PROBLEMS

  What is the packaging situation of Jagadamba company’s product?

1.2 OBJECTIVES OF THE STUDY

The objective of the study were exactly matched with the project question. Therefore,
the purpose of the study as per the project question are:

1. To explore the packaging situation of Jagadamba Cement Company’s.

2. To build the knowledge of packaging of the product.
3. To see the modern technology used for packaging.

Chapter II
2.LITERATURE REVIEW:
“Packaging includes the activities of designing and producing the containers
or wrapper for a product .”

Packages are basically an item while packaging is an important functions of

marketing. It is an activity of designing and producing the container or
wrapper for the product. Packaging plays an important role to provide
information of the product to the customer. It is also called as silent
salesman. It provides information about the products, its attribute and
method of using the product. It also help to keep the product safe for a long
time without any damage from air, water, sun, and leakage the product from
the container etc.

Objectives of packaging:

1. Protection of product
2. Identification of the product
3. Prestige
4. Attractive
5. Containment
6. Promotion
7. Convenience for handling and storing
8. Environment Protection
 CHAPTER III
3.RESEARCH METHODOLOGY

Research objective was fulfill by collecting data through the visit of Jagadamba Cement
Factory in Bhairahawa. Both observations and interview was done to collect the data
about the packaging of cement. Besides interview with the manager I took the help of
internet for my project.

3.1THE DATA GATHERING PROCEDURE

Both primary and secondary sources of data have been use in the study. Interview and
observation have been used to collect primary data and internet has been used to collect
secondary data.

3.2THE DATA PROCESSING PROCEDURE

The collected data have been managed properly.

CHAPTER IV
4.DATA PRESENTATION AND ANALYSIS
CHAPTER V
5.SUMMARY,CONCLUSION AND RECOMMENDATIONS

This chapter is classified in the three sub-heads like summary, conclusion and
implication. Summary incorporates the data findings in a logical and rational way to the
statement of problems(research questions) and research objective in chapter I. Conclusion
incorporates the brief summarization of major findings. That is, conclusion is made based
on discussion.

5.1 SUMMARY

With the increased importance placed on self-service marketing, the role of

packaging is becoming quite significant. For example, in a typical
supermarket a shopper passes about 600 items per minute, or one item
every tenth of a second. Thus, the only way to get some consumers to
notice the product is through displays, shelf hangers, tear-off coupon
blocks, other point-of-purchase devices, and, last but not least, effective
packages. Considering the importance placed on the package, it is not
surprising that a great deal of research is spent on motivational research,
color testing, psychological manipulation, and so forth, in order to ascertain
how the majority of consumers will react to a new package. Based on the
results of this research, past experience, and the current and anticipated
decisions of competitors, the marketer will initially determine the primary
role of the package relative to the product. Should it include quality, safety,
distinction, affordability, convenience, or aesthetic beauty?
5.2 CONCLUSION

In the packaging of Jagadamba Cement we found that in overall modern technology are
being used for the packaging of cement. Different types of technological tools are being
imported from various country to make it more better and to raise the quality of cement.
To fill cement exactly of 50kg in shake modern equipments is used where it directly fill
up the cement. The quality of cement has been improved in comparison to previous
decade said the managers, well safety measures were used by the workers to prevent
harmful chemicals.

5.3 RECOMMENDATIONS

We the students of Southwestern State College has found that there are not all the
information labeled in the packaging required by an individual. Number and name of
chemicalsuse to make cement has not been shown in the packaging. If it is included
there, large number of customers would have been grown up.