INTRODUCTION TO MICE

MANAGEMENT
 LEARNING OBJECTIVES:

vUnderstand how MICE relates to the Hospitality and Tourism Industry.

vUnderstand the meaning of each sector of MICE.
vIdentify the types of meetings.
vUnderstand the difference between meetings and conventions
vIdentify the purpose of exhibitions
EVENT
A PLANNED OCCASION

MANAGEMENT
THE SCIENCE AND ART OF MANAGING
PEOPLE TO IMPLEMENT PLANS AND
ACHIEVE GOALS.
PROCESS
DEF. A SERIES OF ACTIONS OR STEPS TAKEN IN ORDER
TO ACHIEVE A PARTICULAR END.
COORDINATION
Def. The act of
working together
harmoniously in
pursuit of a common
goal or purpose.
<<<It goes BEYOND planning.
 CLASSIFICATIONS OF EVENTS

Private Corporate Charity/ Live

Fundraisers
Private Events are used for individuals who can
book venues for weddings, wedding receptions,
birthday parties, festivals gatherings, etc.

Private Events are used for individuals who want

certain guests to arrive at the venue.

Private Events will have a guest list to ensure the

venue is not open to the public.

-Weddings
-Birthday Parties, etc.
Corporate Events are used for a business to promote
their company’s
Brand and products, solicit new business and a build
loyalty with suppliers and customers

Corporate Events support business objectives including

management
Functions such as corporate communications

Corporate Events help to build professional relationships between

employees which will benefit staff communication to make a business
expand.
Corporate Events supports business objectives including management functions
such as corporate communications.

• Ensuring team building exercises.

• Business dinners.
• Conferences
• Networking events
• Seminars
• Product launches
• Meetings
LanXess Stockholders’ Meeting
Charity events are used for individuals to raise money for a charity of their choice.
• Society balls
• Sports Events
• Charitable Auctions
• Sponsored runs
• Sponsored Cycling
• Sponsored Skydiving
• Sponsored Walks
“ROTARY END POLIO NOW”
Live events are where people can enjoy the live moment and cherish it.

• Live music
• Sporting Events
• Festivals
BASIC CONCEPT AND DEFINITION
 Meeting is a gathering of two or more individuals
convened for the purpose of achieving
specific goals.

The Convention Industry Council defines meeting

As a gathering of 10 or more individuals for
a minimum of four hours in a contracted venue.
 Incentive travel is a business-related travel that is
designed
to provide motivation or incentives to help business
people become
more successful.

Incentive travel is business travel that helps motivate

employees or partners to increase certain activity or
to reach a goal. In some countries, Incentive Travel
is removed from MICE and delegated to Travel and Tour
Operators
Conference is another meeting of various
sectors of an industry that can last for several
days with hundreds or thousands of
participants. Conference can be accompanied
by an Exhibition.

Convention is a gathering of individuals to

discuss common interests that are usually based
on a profession, industry or fandom.
CONVENTION
Commercial exhibitions, generally called trade fairs, trade shows or
expos, are usually organized so that organizations in a specific interest
or industry can showcase and demonstrate their latest products,
service, study activities of rivals and examine recent trends and
opportunities.