Global standardization strategy

As per Aarong, we chose to select global strategy as it involves a different way to

deal with attempting to fabricate effectiveness across countries that we chose to
expand, while staying receptive to varieties in customer inclination and economic
situations. Aarong claims its brand to a wider audience globally as it has created a
phenomenal brand and activities representing its pure traditional Bangladeshi
culture to rejuvenate its marketing strategy in a higher view to expand and reach its
customers abroad in Canada. According to our research, Canada has been globally
welcoming foreign brands and culture to mitigate and present in their country, a
dream to center and develop globally , Aarong expected to revive its image, by
modernizing into Canada’s mixed culture attracting home décor that plans to
consult another brand character in reach effortlessness with progressive ethnic
products in a reasonable progressive system.

Aarong is special in making its own in vogue garments and handmade home décor
by accepting the way of life and legacy of Bangladesh with elevated requirements
of value and imaginativeness. We will acknowledge location economies by
scattering individual worth creation activities to those areas all throughout Canada
where Aarong can be performed most productively and successfully. It is very
important to clarify the global restrictions too but as per our analysis regarding the
entry mode, we have perceived that how other competitors have extended
worldwide and had built their productivity and benefit growth in profit
development by entering new markets abroad, We assume that Aarong will have
huge efficiency by adding value and innovating unique handicrafts of home décor
that could lead to lower costs, experience curve effects and by moving important
abilities between their global network of subsidiaries.

The strategy of Aarong in Canada may empower to achieve a higher pace of profit
growth. We might have the option to create more exceptionally esteemed product
at a lower unit cost, consequently boosting productivity and profitability in the
market .It is important that we also acknowledge how to survive with giants in the
market while emerging into a big industry.
The global home décor market in Canada was worth US$ 605 Billion in 2018. So
the global home décor market is projected to exceed US$ 770 by 2024,exhibiting a
CAGR of around 4.1% during 2019-2024.Home décor has been acquiring great
quality across both developed and developing countries market with expanding
urbanization as globalization is presently empowering simple and wide
accessibility of such enriching things, plans and thoughts to customers as they are
in search of understanding the need and regularly looking for home décor of their
homes to look more appealing.

To overlook this we will have a greater possibility that keep our products
standardized globally. This strategy will upgrade our learning effects and from first
we will keep heading in the growing competitive environment. Our objective will
be to seek after minimal effort procedure and we will do best to reduce creation
expense while zeroing in additional on quality control so that we can satisfy
customer needs and get their models in a reasonable rate. Therefore exporting our
products in Canada will reduce our cost of product for home décor.

A global strategy produces many activities including efficiency like Aarong has a
mere focus on their extraordinary marketing as product design, gaining scale
economies in manufacturing, simplifying supply chain and reducing cost. By
producing products in Bangladesh as labor cost here is low. Aarong has achieved
its customer satisfaction due to its unique advertisement and marketing strategy,
we can represent Bangladesh as a culture of ethnic that can attract customers
abroad. By understanding the basis of competitive advantage in the industry, we
can launch the home décor products with the help of marketing strategy including
brand positioning, marketing channels, marketing programs and even pricing
evaluations based on the Canada’s new market economy environment.

In Canada with our projected value of that market could include cost effective for
Aarong’s home décor production and expand customer base with a refreshing
product life cycle and also get to know canada’s actual market culture and
practices. Our expansion of goals our diversifying market share and embracing
global talent acquisition. When utilizing the leverage ,more universally we can
represent at all levels to offer operations and exporting them to canada’s market
within Aarong global network of operations. For competencies, it is out to be noted
that our techniques that incerement productivity may likewise extend Aarong and
in this way we can empower it to achieve a higher pace of benefit development.
For example, figuring it out location economies and experience impacts , we might
have the option to create more exceptionally esteemed of our product at lower unit
cost in this manner boosting benefit. Subsequently Aarong’s pace of benefit
development considerably further, since buyers will be pulled in by costs that are
low comparative esteem. This may likewise expand productivity of the economies
of scale that outcome of the overall industry gains that are significant.

We will be focusing also on our advertisement campaigns to ensure brand image as

Canadian competitors have few chances to compete with us in the short terms as
cost in Bangladesh of production is lower than Canada. The global strategy makes
most sense when there are strong pressures of cost reductions and demands for
local responsiveness. However our ability to increase its profitability and profit
growth by pursuing these strategies by promoting and our business technique is to
contrast public conditions, that is imperative of localization.

Conclusion
Canada is one of the most welcoming country and it is our belief that we will
achieve to expand our business successfully ,if we follow our strategies punctually
and we may also benefit from earning foreign currency that may develop our
economy too. Our next plan is to launch a showroom and our products in Sweden
as their FDI (foreign direct investment) rate has increased highly, so its suitable to
choose Sweden for future expansion.

Throughout our analysis and research, we have attempted our best to portray all the
major concerns that come with the challenge but we too get as going global is a big
step for us and there are numerous viewpoints of taking any business universal that
we might have missed, in that case we depend on the readers discretion, however
we are confident enough that we have done our work clarifying our considerations
of our research.
REFERENCE
https://www.campaignasia.com/gallery/bangladesh-
retailer-Aarong-aims-for-global-appeal/468474

https://www.textiletoday.com.bd/Aarong-bangladeshs-
craft-fashion-icon-looks-forward-go-international/

https://m.canadianinsider.com/global-home-decor-market-
to-exceed-770bn-by-2024-focus-on-home-furniture-
home-textiles-flooring-wall-decor-lighting-and-more