SOHAIL RAFIQ

Karachi, ,
03212469152 | sohail_rafiq@ymail.com

EXPERIENCE

International Industries Ltd. (IIL Steel) 2019 - Present

Assistant Manager Corporate Sales
Accountable for Corporate Sales
Plan & achieve sales targets by generating revenue within the stipulated time.
Create strategies for growth in sales/business volumes in existing markets & identify new markets
Devise and implement sound business strategies/ promotional programs so as to explore new
markets/ clients
Manage, Build, and Motivate Sales and Marketing Team.
Prepare sales/business reports.
Meet with customers to discuss their evolving needs and to assess the quality of our company’s
relationship with them
Provide timely feedback to the senior management regarding performance.

International Industries Ltd. (IIL Steel) 2015 - 2019

Assistant Manager Trade Sales (South)
Established Stainless Steel Dealers/Distrubution Network in South Region.
Strategic decision making for Pricing, Costing & Planning
Sales Growth & Revenue Expansion (Annual turnover from 0 to Rs 0.6 billions)
Geographic Segmentation
Branding, Advertisement and promotional campaigns in South Region

AkzoNobel Pakistan Ltd. (ICI Paints) 2013 - 2015

Sales Promotion Executive
Lead Generation and Business Development in assigned territory.
Execution of Marketing campaigns, Trade Shows, Exhibitions and other Promotional activities to
boost business.

Al-Riaz Chemicals Dec 2011 - Sept 2013

Marketing Executive
Planning , developing and implementing effective communication campaigns.
Using full marketing mix for the company's marketing communication
Network with suppliers, partner organizations, large contractors and other professionals
Consult market research to assess current trends and brand awareness.

EDUCATION

Iqra University Karachi

MBA (Marketing)

2017
IBA - Karachi
Executive Diploma in Strategic Marketing

2019

TECHNICAL SKILLS

Oracle, MS Office, MS Outlook, Customized Softwares, Search Engine Optimization

PROJECTS

Launch of IIL COSMO Steel ® in Pakistan

Launching Strategy for IIL ECO Steel in Pakistan

Color Guru Promotional Scheme at AkzoNobel Pakistan

Market Segmentation (Application Wise) at IIL Steel

ACHIEVEMENTS & AWARDS

Achieved 110% Revenue Growth in Stainless Sales in FY 2017-18

Achieved 25% Revenue Growth in Corporate Sales in Q1 FY 2018-19

MAJOR CLIENTS

Proud to be a Corporate Liaison for: Navy Housing Scheme, Principal Builders, Paragon Construction,
Saima Group, Commander Builders, Maymar Housing, Aga Khan Education, Crescent Engineering,
Interwood Pvt Ltd. Dimensions, Artistic Apparels, J.

INTERESTS

Workout, Social Media Management & Blogging

ACTIVITIES

Guest Speaker to discuss" Consumer Behavior in B2B Sales" at ILMA University - IBT Karachi (Nov
2019)

PERSONAL STRENGTHS

Growth Hacking
Strategic Thinking
Analytical Ability
Active Listening
Concise Communication
Business Acumen
Coaching & Mentoring

PERSONAL PROFILE

Date of Birth : 10/03/1988

Marital Status : Married
Nationality : Pakistan
Known Languages : English, Urdu
SOHAIL RAFIQ