P2 Design communication objectives for a given organizational situation.

Nestle is known as the largest food and beverage company in the world . For the last 150 years
nestle has been helping to enhance the life of many individuals and their families by providing
products that offer customer value . They mainly operate their business in 154 countries . In ,
1992 nestle Bangladesh started entering in the Bangladesh market by partnering with Transcom
Bangladesh and later nestle Bangladesh bought all the 100 percent subsidiary share from the
their partner and became sole manufacturer and distributor of nestle product in Bangladesh .
Nestle Bangladesh have a huge line of product and most their product consists of great amount
of depth . In Bangladesh nestle product have 5 categories such as Beverages, food , Nestlé
Professional, dairy and breakfast cereal . Nestle also collaborated with famous cosmetics line up
such loreal , la viva etc.. Their mainly target all types all classes of people from middle lower
class to upper class of people . Some noteworthy products of nestle Bangladesh are NESTLÉ
FRUITA VITALS, NESCAFÉ, NESTEA, MAGGI , NESTLÉ KOKO KRUNCH, NESTLÉ MILO, NESTLÉ
CORNFLAKES, NESTLÉ COFFEEMATE, NESTLÉ EVERYDAY, NESTLÉ NIDO , CERELAC, LACTOGEN
etc. Image

C.S- Company objective-

At present nestle Bangladesh decided to launch a completely a new product which is currently
very popular in Bangladesh due to its health benefits and the product is OATS . Recently Oats
became very popular in Bangladesh market and the demand is still increasing as the days goes
by . That’s why Nestle came with launching the product OATS .

PRODUCT DETAIL
Due to increasing demand of oats in Bangladesh , nestle Bangladesh decided to launch their
own oats and the name of the product is “ Whey OATS “ . This product is very healthy for the
customer and natural ingredients have been used for manufacturing the product. This product
can be eaten as a porridge , can be mixed with other foods for baking purpose . Oats whey have
high fiber contain which helps to lower cholesterol and digestion of food . Nestle Bangladesh
believe it will be the next big successful product of Nestle Bangladesh .

INGREDIENTS
51 percent of the daily recommended intake of thiamine , 8 percent riboflavin ,5 percent niacin

6 percent vitamin B6,14 percent folate,13 percent pantothenic acid,26 percent iron,44 percent
magnesium,52 percent phosphorus,12 percent potassium,26 percent zinc,31 percent copper

,246 percent manganese Image

PACKAGING

SIZE PRICE
250 gm 350 taka
500 gm 620 taka

According to product life cycle stage, Whey Protein falls under introduction stage. Because the
product is completely new and has just launched in the market . And based on buyer readiness
stage this product falls on the awareness stage because again this a new product in the market ,
customers have little knowledge about the product or never even heard of the product before .
This product is getting really little amount of awareness just because of the popularity of its
brand name NESTLE . The communication objectives has been set considering factors like PLC
stage , buyers readiness stage and company +MKT objective . Furthermore SMART goals
analysis tools has been used for creating the following objectives and the following objectives
are given below :

COMMUNICATION OBJECTIVE OF WHEY OATS

* To create and increase brand awareness of OATS WHEY within 3 months of its being
launched by doing both personal and non-personal channel of communication . This will help
 to increase the share of nestle in the stock market.

* Informing public the health benefits of the product by conducting different

promotional activities because nestles mission is to provide quality food with most nutritious
choice to their customers .

* To capture the market share of OATS in Bangladesh by 25 % within next 6 months which will
help to increase the profit of the organization .

* Expecting to sell over three hundred fifty thousand of units at the end of the next year which
will help nestle to become leading organization in the market in term of OATS selling as well.

* Expecting to earn gross profit margin of 20 percent of total sales bringing about 15 to
20 million dollar at the end of the next years which will help nestle company to grow more in
Bangladesh as well as global market.