YOUTH CONSORTIUM SHEFFIELD – PARTICIPANTS NOTES

PART ONE – PRESENTATION

1030 – 1040 - WELCOME

i). Introductions and safety announcements.

* Slide 1. Title *
* Slide 2. Overview *

[Safety announcements]

[Introduce myself and Isobel]

“Two parts. In Part One, we’re going to introduce Social Media and Facebook
including a look at online safety and privacy. This’ll be a presentation. In Part
Two, we’ll workshop. I’ll outline a really simple methodology for planning,
developing and managing a Facebook Page.

There will be things I can’t answer on the spot. That’s why we’ve got a second
session. There will be worries and concerns I’ll try and address, horror stories
I may not have heard of (although I’m going to cover a few in particular
shortly). But I will provide you with the knowledge to mitigate problems and a
step-by-step to put together a robust addition to your organisation.

This is a journey and everyone stumbles every so often, but if you’re prepared
to put time into learning what is in many ways a new language, Social Media
can be a tremendously powerful, exciting (and educational) tool...”

[Mention slide onscreen. Cairo protestor last month]

An Egyptian anti-government demonstrator holding a pro-Facebook sign during clashes with

government forces in Cairo on February 3 2011 (Picture: Getty)

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

1040 – 1050 – INTRODUCTION
i). What is Social Media?

* Slide 3. What is Social Media? *

“My description is “Online text, images, audio and video used by people to
communicate updates, ideas, opinions and insights…”

“As the name suggests, Social Media is about communication. Specifically,

web-based communication. Social Media is part of what’s referred to as Web
2.0. Web 1.0 was mostly about static, one way experiences. Web 2.0 is
about interaction – you post, I reply. We converse, agree, disagree and
communicate. It’s Social…”

“It’s transformed how we communicate with one another on a personal level,

and this is now bleeding through to how we engage with brands, businesses,
politics…”

* Slide 4. A child named Facebook1 *

- and more …”

1
http://news.yahoo.com/s/time/20110221/wl_time/httpnewsfeedtimecom20110221tocelebratejanuary25revolutionegyptianmann
amesdaughterfacebookxidrssfullworldyahoo

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

ii). Introducing Facebook.

* Side 5. Introducing Facebook *

More than 600 million users. 2

23 million in the UK alone.

That’s all you need know (Although I do recommend the movie The Social
Network if you want to know more).

* Slide 6. The Social Network Movie Poster. *

When they’re making an oscar-winning movie about your website it’s safe to
say you’ve arrived. Facebook is the big ape. No other social media form
comes close. In fact it’s currently vying with Google for the most popular
website full stop. Everyone - from protestors trying to bring down dictators to
schoolkids - uses it.

iii). Why a Facebook Page?

* Slide 7. Facebook Profiles are for individuals *

[Go to own Facebook Profile, then click on a person to view their wall]

Here’s my Facebook Profile. Facebook was originally created for individuals.

Users signed up to create a profile for themselves, and the text and photo
updates they posted to their profile could be viewed and responded to via
their friends’ ‘feeds’ which showed an updated list of content.

* Slide 9. News Feed and Wall *

News Feed – This is the main place people spend their time. A personalised
list of content including friends updates, activity updates, event invites and
other content. Only the account holder can see this content. Note that non-
public information, such as updates and posts sent only to friends will also
appear here.

Wall – Similar to your feed, this is where public information from you or that
you’ve contributed to or made a connection to can be seen and commented
on by others. Users can visit other people’s walls to leave a message on
there. It is possible to switch off this functionality.

As well as Profiles, there are Facebook Pages and Facebook Groups.

* Slide 10. Facebook Pages are for companies, organisations, causes

and brands *

[Go to Facebook Page]

2
http://www.businessinsider.com/facebook-has-more-than-600-million-users-goldman-tells-clients-2011-1

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

Facebook Pages were created for organisations, businesses, charities,
brands and most anything that isn’t an individual person. A Facebook Page is
best thought as a noticeboard. The admin creates notices which other people
can like, add to and comment on, and friends can write on their wall, although
Pages themselves can’t comment or add to people’s walls.

The point about Pages is that when someone ‘Likes’ you then the updates
you create will appear in their feed.

This is key. Facebook calls this a ‘connection’ and it forms a link from your
content to their feed.

If you visit someone’s page and don’t click ‘Like’ they’ve failed.

* Slide 11. Facebook Groups. *

Facebook Groups are for more personal interactions. Membership is by

approval-only, they can be invite only, and set up to be ‘footprint free’ ie so
that they don’t leave any public information on member’s feeds etc. I’m
currently working with a consortium member on setting up a Facebook Group.

We’re going to be looking at Pages rather than Groups or individual profiles.

It’s worth highlighting again the communication aspect here.

1050 - 1100 – OBJECTIVES AND AUDIENCES

i). Begin with the end in mind.

* Slide 12. Objectives. What do you want?

First of all, decide what you want to achieve. Perhaps you want more
attendees at events (Zest for Sport)? Feedback on what you’re doing? A
place to shout about success stories? Whatever you want, make a note of it
now because every step that follows will be about getting you to this
destination.

ii). Identifying audiences.

*Slide 13. Audiences. Who do you want to engage with? *

Young People? Peers? Funders? Each of these will have different

messages, so even without getting into protection of young people it’s worth
separating audiences into different Groups.

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

1100 - 1120 – FACEBOOK SAFETY
i). Terms and Conditions,

* Slide 14. Facebook Terms & Conditions *

Facebook has its own Terms and Conditions3 (named as a ‘Statement of

Rights and Responsibilities), which link through to their Privacy Policy and
other formal documentation. Your organisation’s specific objectives and
audiences will mean there are items you wish to highlight in particular as well
as possibly additional guidelines or rules for use. I’d recommend putting
together your own supplemental documentation and uploading this to your
website with a link via your Facebook Page. As much as anything it’s an
exercise that will prompt closer examination of this important area of using
Facebook. I’ve put an example in the desktop folder.

ii). Safety.

* Slide 15. Horror story #1 on Facebook. *

http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2010/03/facebook_v_
daily_mail.html

3
http://www.facebook.com/terms.php

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

* Slide 16. Horror story #1 Rebuttal. *

Facebook highlighted that its privacy settings mean that a 14-year-old girl
could not receive a message from someone unless they were a friend or at
least shared a school network.

* Slide 17. Horror story #2. *

http://www.dailymail.co.uk/health/article-1149207/How-using-Facebook-raise-
risk-cancer.html

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

* Slide 18. Horror story #2 Rebuttal. *

“Best comment:

“I will be 73 in a few days time. My sons put me on facebook for a christmas

present. I’ve never had so much fun. I’m now in touch with my children, my
twelve grandchildren and seeing photos of my six great grandchildren. Far
from losing the chance of face-to-face contact; at last I’m in contact with my
family and their friends every day. The whole experience had given me a new
lease of life.

- Brian Ridgeway, London, 19/2/2009 9:59”

“More? Okay…”

* Slide 19. Horror story #3 – Wait what is this, I don’t even - *

http://www.dailymail.co.uk/health/article-1362553/Facebook-saved-life-
Leukaemia-boy-4-diagnosed-father-posts-rash-picture.html

Oh.

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

I would suggest bringing a news feed from an expert source, such as -

* Slide 20. Mashable, BBC Technology and Safekids links. *

 http://mashable.com/social-media/
 http://www.bbc.co.uk/news/technology/
 And a blog such as http://www.safekids.com/ This is also the best
place (apart from Twitter) to find out about any other breaking news on
Facebook.

I’m not an evangelist for Facebook. It’s designed from the ground up to
spread content, and this means that safety and privacy settings are all
switched off by default. Facebook’s notorious for quietly updating their
service too, which means having a news feed such as the above (or friends
on FB) to keep abreast of updates is essential.

But Facebook is at heart a tool. That means that the good that comes from it,
like the leukaemia story earlier, comes from people, just as people are
responsible for the bad.

So let’s talk about safety for young people on Facebook. We can protect
ourselves and our friends’ safety on Facebook in three ways -

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

* Slide 21. Three ways to Safety. *

* Slide 22. Facebook Side Safety. *

1. Facebook Side. Facebook doesn’t want people to have a bad

experience and they have considered protecting users under the age of
18 in particular.

 You have to be 13 years old to use Facebook. Users under 18

don’t have public search listings and their information can only
be found by friends, friends of friends and networks they’re a
part of. “This does not apply to name, profile picture, gender,
networks and username, which are visible to everyone so real
world friends can recognise them…”4
 Contact to under 18’s is public. Updates to posts are seen by all
friends.
 Messaging is restricted. The maximum reach under 18’s can
have for messaging is ‘Friends and friends of friends’ but this
can be set to Friends only in the Privacy Settings section.
 ‘Everyone’ is not ‘Everyone’ for under 18’s. ‘Everyone’ in
Facebook’s Privacy Settings means Friends, Friends of Friends,
and anyone in a verified school or work Network they’re part of.

* Slide 23. User Side Safety. *

2. User side. These are things the user can do, whether via Facebook
functionality or own action. The important thing to bear in mind is that
as the headline we looked at earlier demonstrated, it’s not possible for
someone to go onto Facebook and just start messaging and writing to
strangers. What does this mean?

 Only Friend Friends. Under 18’s should only friend people they
know. If users only do this they’ll still be doing pretty much
everything they need to do to protect their safety. And this is an
old principle – it’s really no different from making sure young
people don’t talk to strangers.
 Think about your profile picture. Users don’t have to post a
profile picture or have a photograph. It can be a picture of
anything. Don’t need to include personal information beyond
name and gender.
 Choose ‘Only Friends can see my posts’ in Privacy settings.
 Choose ‘Only Friends can send me messages’ in Privacy
settings.
 Block and remove friends you don’t like. Do this from Privacy
settings.
 Limit who can find you in searches. Use the "Basic Directory
Information" section of the Privacy Settings page for this.

4
http://www.facebook.com/help/?safety=teens

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

 More information from the ‘Facebook for teens’ Guide here -
http://www.facebook.com/help/?safety#!/help/?safety=teens

* Slide 24. Organisation Side Safety.

3. Organisation side.
 Moderate your Page. As administrators of your Facebook Pages
you can block people you don’t want and remove content you
don’t like. This is your page and you control what goes on and
what doesn’t. This has to be done manually. There’s horror
stories of Facebook pages, some of them for huge brands,
which have just abandoned their Page and it’s been overrun by
vine-like spam and other unsuitable content. If you don’t want
your page anymore, delete it.
 Set up notifications. Every time someone adds a comment you’ll
get a heads up via email
 Granular approach. You can switch off the ability for people to
respond, the ability to add photos or videos.
 Involve Young People. YCS encourages organisations to involve
young people in the development and management of social
media presences. This allows you to embed good habit, create
an offline connection that can be useful in the case of problems,
as well as having benefits in terms of feedback to the
organisation and buy in. I’d suggest a session with young people
to go through the Best Practice items I’ve outlined for Users.

There’s a good guide for Parents here -

http://www.connectsafely.org/pdfs/fbparents.pdf

1120 – 1130 – BREAK

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

 PART TWO – WORKSHOP

1130 – 1250 – TECHNICAL SETUP

i). Creating a Facebook Profile.
Go to http://www.facebook.com/ and complete the ‘Signup’ section.

I’d suggest using your own firstname and the name of your organisation as a
surname, to differentiate from your personal profile (if you have one).

You’ll then be taken through a ‘Find Friends’, ‘Profile Information’ and ‘Profile
Picture’ pages. We’re only creating the profile to allow us to attach a page so
skip these steps.

You’ll then be taken to the homepage of your Profile with a message to check
your email. Do this. You may be asked to remember a code.

Click the link in the email and you should be taken back to your homepage.
Congratulations! You’ve just set up a Facebook Profile.

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

ii). Attaching a Facebook Page to a Profile.
Now click on the link in the Facebook folder on your desktop (or type the URL
http://www.facebook.com/pages/create.php into your browser.

You should be taken to this page.

As we discussed, Facebook Profiles are for individuals. Facebook Pages are

for non-personal things - companies, brands, organisations and the like.

• Facebook Pages are visible to everyone on the internet by default

• Search engine indexed
• Pages can be configured to be viewed only by people in certain
countries
• Page visibility can be restricted to minimum age groups

Read more here5, or at Facebook Page Help Centre here6.

Click on ‘Company, Organisation or Institution’.

You may have to complete a Capcha.

iii). Initial Facebook Page setup.

First thing we want to do is upgrade to Facebook’s new Pages layout. Click
on the arrow next to ‘Account’ on the top right of the screen, click ‘Use
Facebook as Page’. Then click on ‘Preview’ on the right.

5
http://thesocialmediaguide.com/2010/09/23/facebook-pages-vs-facebook-groups-whats-the-
difference/#ixzz1FZZR0KpC
6
http://www.facebook.com/help/?page=820#!/help/?page=903

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

You’ll then be taken from your profile to your page and given a short tour.
Click the box ‘Edit Page’. You’ll have a page with a left sidebar full of options.

We’ve got three stop offs here.

a). Click ‘Your settings’ and make sure both boxes are ticked.
b). Click ‘Basic Information’ and update with suitable information. A username
turns the unwieldy combination of letters and numbers that makes up long
names URLS into a more easily remembered address.

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

c). Click Profile Picture and upload a photo you’ve emailed to yourself or one
from the folder on the desktop. This is an image (max width 180 pixels, max
height 540 pixels) that will appear on your page, on other people’s feeds and
everywhere you go on Facebook.

iv). Privacy Settings.

The very first sentence of Facebook’s Privacy Settings7 sets out their stall.
‘Facebook is about sharing’. At every stage of use Facebook wants you to
share information - it’s set up to share by default, and you should always be
sure that the content you’re uploading is suitable.

We want to share information – it’s the point of using Facebook. But we want
to consider suitability. This’ll come up again when we consider specific
content later on, but to begin with we want to look at privacy.

Two parts to privacy settings – Profile and Page.

1. Profile Privacy.

The only reason we’ve got a Facebook Profile is because you need one to
attach a Page to, so I’d suggest making it as invisible as possible.

i). Click ‘Home’ at the top of the screen.

ii). Now select ‘Privacy Settings’ from the Account drop down on the horizontal
navigation bar at the top right of the screen.

iii). Then select ‘View settings’ under ‘Connecting on Facebook’ and change
‘Search for you on Facebook’ to ‘Friends only’ and ‘Send you Friends
Requests’ to ‘Friends of Friends’.

iv). Now click, ‘Back to Privacy’.

v). Now click ‘Customise Settings’

vi). Unclick ‘Friends can post on my wall’.

We’ve now completed a few steps to turning your profile as invisible as we

can. If you want to explore using your profile more you can do, but as an
organisation I’d suggest sticking to using the Page we’ve created.

7
http://www.facebook.com/policy.php

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

2. Page Privacy

i). Let’s go back to the Page now. Click on the arrow next to ‘Profile’ and this
time select ‘Use Facebook as Page’. Click on the name of your page.

ii). Next up, From the Facebook Page itself, click on ‘Edit Page’, It’s just under
the top navigation bar we were just looking at.

iii). You should be on the ‘Manage Permissions’ page.

iv). For ‘Wall Tab Shows’, choose whether to show all posts (ie include posts
by other pages you like) or just posts you’ve created as your page.

v). For ‘Posting ability’ choose whether users can write or post content on
your wall, whether users can add photos or video. Reducing these options
gives you more control over the page but of course reduces interactivity. It’s a
choice between a Notice Board and a Community Space.

vi). For Moderation Blocklist, choose words you want to identify as spam,
unsuitable, irrelevant etc.

vii). For ‘Profanity Blocklist’ choose words you wish to block.

Youth Consortium Sheffield – Participants Notes – 9rd March 2011

1250 - 1300 - Questions and Wrapup

Confirm YCS Page, which already has presentation, will add Participants
notes and multimedia from this session for reference. It’s also the place to
talk to other participants, share experiences and solve problems. As well as
being the place to upload your questions for session #2.

I’ll be on there every weekday from now for three weeks.

Youth Consortium Sheffield – Participants Notes – 9rd March 2011