G C University Lahore

Department of Economics
MS Entrepreneurship and SME Management
Title: Applied Business Research Course Code: ESME 7303 Semester: III

Q. Question no. 5 is compulsory. Attempt four questions in all. Each Marks

No. question carries 12 marks.
1. Explain the process of finding a good topic for research by using example 12
from your own research proposal.

2. Literature review is a very important part of scientific research process 12

and its reporting. Explain.

3. Write a note on theoretical framework, independent, dependent, and 12

moderating variables with examples.

4. Discuss the process of operationalization with the help of a suitable 12

example.

5. Explain the four different types of scales by commenting on their 6+6

strengths and weakness. Also highlight what kind of statistical operations
can be applied on them.