Media Coursework statement of intent submission

How do you intend to use the four areas of the media theoretical framework to
communicate meaning and meet the requirements of your chosen brief? (approx.
400 words)

Product 1

IDEOLOGY

My gaming magazine will aim to tackle the negative stereotypes surrounding women
within the gaming/coding industry as its main story which would educate 16-25-year
old's who may be intrigued by the gender divisions behind some of their favourite
video games. It will also tackle light-hearted stories that could enhance people’s
gaming experience. I will present this using the title “GAME4ALL” as the adverb “all”
implies community. My gaming magazine will have clear cover lines and will show a
variety of issues within these industries.

MEDIA LANGUAGE

I will include a range of buzzwords such as “free” in my gaming magazine as this will
not only encourage people to read the magazine, but it will also target a wide
audience who may associate themselves with C1-E on the ACORN system. This
represents the fact that gaming is accessible for people from all social backgrounds.
The central image for the magazine will be of a Minecraft character exploring a
Minecraft world which I will achieve by editing through programs such as Photoshop
– this will make it clear to the audience what genre it is a part of within the magazine
industry as most gaming magazines use an avatar as their central image. This will
also be more appealing to 16–25-year-olds as it will be a character format that they
recognise which game it is from instantly. Furthermore, I aim to make the masthead
as simplistic as possible, so the audience are more focused on the coverlines rather
than the masthead. This will be achieved my sustaining a colour palette of black,
white, and red which also demonstrates a sense of brand identity. When discussing
camera angles, the central image will be from an eye-level angle to further promote
one of the main values of the magazine: diversity.

MEDIA AUDIENCE

My target audience are a young group of individuals who are in the C1-E
demographic. This may suggest that they have a lot of knowledge of gaming as they
are stereotyped of spending all their time indoors and being antisocial therefore, they
may understand any messages relating to gaming in my magazine (such as
terminology). I will aim to appeal to this audience by creating a gaming magazine
that 16–25-year-olds can relate to; I will do this by presenting the characters to be
aspirational as 16–25-year-olds who enjoy gaming always strive to not only become
better at the games they play but also question whether they can turn their passion
for gaming into a career. This will aim to show the freedom that is available to them,
despite their C1-E social class.

MEDIA REPRESENTATION

Throughout my magazine I will represent diversity and youth through my characters

by showing the audience the ups and downs of being a woman gamer but also
working in the industry, showcasing tips on how to become better in certain games
and emphasising how it is possible to achieve a career (especially as some people in
the 16–25-year-old target audience will be looking to apply for jobs). This shows the
motivation of young people but also shows that they are mature enough to act
sensibly within the toxic gaming industry. This discards any negative stereotypes that
teenagers who game are stupid and immature which many older people associate
gaming with.

How do you intend to link your media products to demonstrate your

knowledge and understanding of the digitally convergent nature of your media
production? (approx. 100 words)

CONVERGENCE

I will intend to link my media products by including my masthead in my gaming

magazine and website. My logo will be clearly visible at the top of my website as well
as the top of my magazine. This will make it clear to my target audience that both
products are produced by the same magazine. I will also include, in the strapline, the
opportunity on how the audience can enter a competition to win a Hypixel (most
popular Java Minecraft server) rank and this will act as a call for action to the website
(which is where you will have to enter). When the audience visit my website, it will be
easy for them to see how convergence has been used as there is a “Competitions”
tab on my website for them to enter. Both the link to the Hypixel rank giveaway and
my logo will show continuity in my media production.