TARGET CUSTOMER

As we know that, on an average the price of Ghee in an Indian household is approximately ranging
between from Rs.200 to Rs.500/kg, and the ghee which we were supposed to pitch in the market
and sell was of Rs.2000/count. So, we can see that the consumer will have to spend a lot more than
the usual price.

 The target customer for such premium quality ghee can be the ones who are health
conscious as the product is organic is nature, has the benefits of maintaining the health by
strengthening the immune system, by keeping the heart healthy.
 The target customers can also be the ones whom think that the product which are highly
priced, are ultimately better than other products in the market.

PICHING FOR THE PRODUCT ON AN ONLINE PORTAL

We can go Affiliate Marketing, as this will allow us to be placed on other sites also, and consumers
can come directly come to our portal via link attached below that advertisement. We can also use
and advertise the product on our POEM (Paid, Owned, Earned Media).

MARKETING STRATEGY

 We as already mentioned can use our POEM (Paid, Owned, Earned Media).
 We can connect it with the customers by advertising via brand heritage to tell the stories
behind the product.