THE ROLE OF ILLUSTRATIONS

It makes complex ideas more accessible.

It represents our brand - personality, voice, and platform - in an efficient

and clear way.

It can change tone and speak directly to users depending on the job to be
done and the user's emotional state..

Just like the written word, illustrations exist to tell stories and
thoughtfully convey ideas - they should not be used as decoration or
without consideration.
BRAND TONE BRAND
PERSONALITY OF VOICE VALUES
• SPORTY • CONFIDENT • PASSION

• PASSIONATE • ENCOURAGING • SPORTSMANSHIP

• CONFIDENT • HONEST • KNOWLEDGE

• KNOWLEDGEABLE • POSITIVE • FAIRPLAY

• STRATEGIC • WITTY • GLORY

• COMPETITIVE
KEY
ATTRIBUTES
• SPORTY
Theme 1
Ye game hai mahan
• PASSIONATE

• CONFIDENT

• ENCOURAGING Theme 2

• POSITIVE

• HONEST Theme 3
Theme 1 : SPORTY & PASSIONATE ( Ye game hai mahan )
Theme 2 : CONFIDENT, ENCOURAGING & POSITIVE
Theme 3 : HONEST
EXAMPLES OF CURRENT ILLUSTRATION SPACE
 Style : Muticolor illustration. cool and
warm colors with sporty look, tone
down colors as per the states,
abstract shape with realistic human
characters

Onboarding: Brighter colors like type

2

Zero state: low opacity/ low

saturation illustration like type 1

Error State: Brighter colors like type 2

Commercials : Brighter colors like

type 2

Conclusion :
This style worked very well because
of two color pattern.

Type 1 : red and white Type 2 : Only red

Style : Line illustration. Human figure
are in abstractic format with a
isometric angle, minimum details and
brighten color

Onboarding: Will add more color in

this same style

Zero state: Use it as it is with red

color rather than blue

Error State: Use it as it is with red

color rather than blue

Commercials : Will add more color in

this same style

Conclusion :
This style worked well because of
minimum usage of color
Style : Gradient illustration. in this
style focus is on the idea or
particular object and other
characters are only a storytellers. So
the idea is highlighted. because of
the gradient it looks much more
detailed. Also the colours are in soft
tone. We can use sporty look in this
style.

Onboarding: will use as it is/brighter

color

Zero state: will use as it is

Error State: will use as it is

Commercials : will use as it is/

brighter color

Conclusion :
This style will work because of
perfect color balance and weightage
of components.
We can change a color little bit as per
our guideline.
 WE CAN DIVIDE OUR ILLUSTRATION IN TO 3 STYLE

HERO ILLUSTRATION SPOT ILLUSTRATION VISUAL ILLUSTRATION

• Onboarding Illustrations • Marketing collaterals • Avatars • Pop up/Small Illustrations

(Multicolor Illustrations) (Multicolor Illustrations) (Multicolor) (Mailer or banner Illustration)
(Multicolor Illustrations with
less details)

• Zero state Illustrations • Error state Illustrations

(Grayed out/ low opacity (Grayed out/ low opacity
Illustrations) Illustrations)
ILLUSTRATION
STYLING
Abstract and dramatic
ILLUSTRATION
STYLING
Realistic and Graphical