Crash (course)

Branding
On You
Life’s brighter under the sun
 The official logo

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 We are required to add a ‘protective space’ around our logo.

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 Samples

L
L
L

L
L

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 Logo Colors

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 Positive (Standard)

Use the two-colour positive (standard) version of

the logo for the majority of your communications

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 Reverse (on Sun Life accent colours)

A secondary reverse two-colour corporate

logo can be used on backgrounds that use
Sun Life yellow or images with sufficient
yellow in them.

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 One-colour Positive

To be used sparingly, as the impact of

our logo can be diminished.

One-colour Negative
Can be used when color is limited

One-colour all-yellow
Can be used for foil stamping

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 Logo Do Nots

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 Logo Placement

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 Logo Placement

Upper/lower right corner

Lower left corner/middle

Upper left corner

• envelope
• calling card
• letterhead

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 Brand Colours

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 Core Colours

Sun Life yellow and

Sun Life blue must be used
prominently throughout
our visual identity system.

Tint colours provide greater

design flexibility. These can
be used in a variety of
applications such as charts,
behind text or in other
elements to add interest.

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 Secondary (Accent) Colours

To add visual interest and highlight key information

and avoid visual monotony.
In a layout, these colours are meant to be used as
accents (no large coverage) for graphical elements
such as text, boxes, keylines and buttons (digital).

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 Secondary (Accent) Colours

BUT as much as possible (in the Philippines), we try to avoid using

these secondary colors as they are the main colors of our competitors

To add visual interest and highlight key information

and avoid visual monotony.
In a layout, these colours are meant to be used as
accents (no large coverage) for graphical elements
such as text, boxes, keylines and buttons (digital).

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 Gradient Colour

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 How to add colours

1. Click on the Font Colour

2. Click on the More Colours

3. Input the RGB

colour values into
the marked spaces
shown from below

4. The new colour will

show up in the
provided square
then click OK.

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 Brand Fonts

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 Sun Life Fonts

Sun Life Sans

- modern and approachable

Sun Life Serif

- more formal feel

Sun Life Script

- human, authentic and empowering

Sun Life Sans Condensed

- reserved for small or legal type,
or where space is limited

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 Don’ts

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 Substitute Fonts

You may use our substitute

fonts only when primary
fonts are not available.

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 Samples of properly combining
two font types

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 Avoid using more than
two types of fonts interchangeably
in one line/sentence.

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 Brand Imagery

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 Photographs

Caring, Optimistic, and RElevant

• Candid
• Natural scenarios (genuine)
• Empowering
• Inspiring
• In action
• Not staged
• Use of natural light
• Presence of people

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 Don’ts

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 Icons

Line icons
• simple communications (single
idea/message)
• can be used in
infographics/presentations
• can be see in our website/apps

Illustrative icons
• for communications that require
more detail
• can be used in
infographics/presentations

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 Do’s and Don’ts

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 Samples

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 Illustration

• simple, warm and

approachable,

• style is clean and graphic

• flat and colourful (using our

colour palette)

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 Don’ts

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 Samples

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 Sun Graphics (Primary)

Solid sun

Outline sun

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 Samples

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 Tips in creating your own art card

Imagery
• Simple
• Sun Life yellow as major color
• Can easily convey the message
• May use icons to break monotony of the texts

Copy
• Simple but catchy headline
• If needed, may use two font types to add dynamics
• Body copy/message should also be simple and straightforward
• Add basic contact details only
• Don’t overflow the layout with too much copy

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 New Advisor art card templates

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 New Advisor art card templates

FB Boostable ad (20/80 ratio)

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 Summary

• Always use the official logo

• Don’t modify the logo and keep it clear
• Use only official colors
• Use only official fonts and avoid combining them
• Use only brand approved imagery –photos, icons, illustrations)
• When in doubt, always consult the Marketing Team

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 Thank you!

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