Short Corporate Design Guide 2022

Text
2. Colors

kamax blue accent green accent blue

kamax dark blue grey blue accent red

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2.1. Main colors

kamax blue kamax dark blue grey blue

RGB 0 | 92 | 164 RGB 0 | 56 | 98 RGB 233 | 237 | 241
CMYK 100 | 60 | 0 | 0 CMYK 100 | 60 | 0 | 50 CMYK 17 | 6 | 3 | 0
#005ca4 #003862 #e9edf1

Use Use Text Use

• Logo color • Logo color
• Text on light background • Text on light background
• Shapes on dark blue and grey blue • Shapes on kamax blue and
• Background color grey blue
• Footer on light background
• Background color
• Background color
• Text on kamax blue
and dark blue
• Footer on white or blue/dark
blue background
• Text boxes

Advice:
kamax blue is the standard color
kamax dark blue is used more rarely
grey blue is suitable both as a background color and for shapes and text elements 11
2.2. Accent colors

accent green accent blue accent red

This color works as an accent color. It supports and brightens Additional color to visualize diagrams Additional color.
the main colors. It is intended for digital use only. If you want to and graphics if really needed.
print it you have to use a special color (Pantone). Pantone 1655 U
Pantone 7487 U RGB 255 | 111 | 76
Pantone 7487 U RGB 139
146 || 224
193| |118
233 #ff6f4c
RGB 139 | 224 | 118 #8be076
#8be076 Use
Use You can use this color if
Use • Shapes it is nessecary to mark
• Digital media or prints in special color (Pantone) • Graphic lines something in bright
• Shapes in the background red. This color is not
• Graphic lines a regular color in the
• Can be used as an exceptional logo color corporate design.

Advice:
Accent colors are designed for digital purposes.
For printing the accent colors need to be applied as special colors (Pantone).
If it is not possible to print special colors, do not use them in your layout. Second best alternative is to use the fallback colors. 12
2.3. Fallback colors

WARNING: The fallback colors should only be used as an absolute exception.

The colors are an alternative to the accent colors,
but only if it is not possible to print a special color (Pantone).

fallback color: accent green fallback color: accent blue fallback color: accent red
Alternative color to replace the accent green Additional color to replace the accent blue Additional color to replace
without using a special color (Pantone) in printing. without using a special color (Pantone) in the accent red without using
printing. a special color (Pantone) in
CMYK 71 | 0 | 72 | 0 printing.
CMYK 60 | 0 | 0 | 0
Use CMYK 0 | 80 | 90 | 0
• Graphic lines Use
• Shapes on light background • Shapes Use
• Graphic lines You can use this color if it is
Not suitable for: nessecary to mark something
• Background color Not suitable for: in bright red. This color is not
• Logo color or text color • Background color a regular color in the corporate
• Shape behind a text • Logo color or text color design.
• Digital media • Shape behind a text
• Digital media

Advice:
Accent colors are designed for digital purposes.
For printing the accent colors need to be applied as special colors (Pantone).
If it is not possible to print special colors, do not use them in your layout. Second best alternative is to use the fallback colors. 13
3. Typography
3.1. Basier Square

Headline Basier Square Semibold

Subheadline Basier Square Regular For the corporate
presentation
Introduction: Unsere Kunden können sich auf uns verlassen. Wir setzen Please do not use "Basier Square
weltweit Standards in der Entwicklung und Herstellung von Semibold". Just use "Basier Square"in the
Verbindungselementen und komplexen Kaltformteilen. Basier Square respective size.
Semibold

Body Text: Die KAMAX Gruppe ist führender Zulieferer im Bereich der hochfesten
Verbindungselemente für die Mobilitätsindustrie und darüber hinaus. Die Entwicklung und
Herstellung komplexer Kaltformteile sowie das Full-Service-Konzept des Joint Ventures FACIL
komplettieren das Angebot für unsere internationalen Kunden. Basier Square Regular

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Further Questions?

If you have questions or suggestions of any kind, please contact the

kamax marketing team and we will help you.

Contact us!
platzhalter@kamax.de
0123456789
communications@kamax.com

This Short Guide is confidential and belongs to the kamax company.

Hier folgt ein Text zum Thema Vertraulichkeit.

© Bande für Gestaltung

September 2022

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