QUESTION-1 AGE?

Age of Consumer
5% 6%

16%

30%

43%

Child (6-12) Teen(13-19) Young(20-30) Mid-age(31-45) Old

Analysis:

• From our data, we can analyze that 73% of our consumer is between the age of 20 to 45.
• Also, in that young consumer (Age 20-30) constitute a whopping 43%.
• From this we can infer that Raw Pressery is consumed by the young people more often
than others and also that it is portrayed as a young brand to the consumer as it relates
more with them because they are the ones who consumes it more.
• From this data, we are able to get a picture of the demographics of our consumer
• From what we have found, I can suggest that Raw Pressery should make its marketing
strategy keeping this insight in it’s mind that 73% of their consumer are from the age of
20-45 and 43% out of it are of the Age 20-30.
• Segmenting & Targeting the right consumer accordingly will result in more growth.
 QUESTION-2

Which product/s did they buy?

Raw Pressery
Appy
Fanta
3%3%
3%3% ThumsUp
5% 24%
Sprite
8% Coca-Cola
Mountain Dew
5% 5%
Amul
5% Pepsi
11%
Maaza
14%
11%
Local Brand
Frooti
Limca

Analysis:

• From our data, we can analyze that Raw Pressery constitutes 24% of the sales volume in
the cold beverage category and the rest 76% of the sales volume is covered by brands
like Appy, Fanta, Thumps-Up, Sprite, Coca-Cola, Mountain Dew, Amul, Pepsi, Maaza,
Local, Frooti and Limca.
• From this we can also analyze that, out of the other 76% only a very few of them have
product similar to Raw Pressery like Appy, Amul, Maaza and Frooti which have products
based on fruits but they are very far from being similar.
• It seems like Raw Pressery is dominating in the kind of product it is offering which are
natural juices and it can leverage upon this.
• From what we have found, I can suggest that it’s time for Raw Pressery to get a part of
the cold beverages market share by targeting brands which have products which are not
natural. Raw Pressery can emphasize on importance of natural products in its
marketing copy so as to able to switch health conscious and somewhat health
conscious consumers towards its products and hence increase its sales volume in the
cold beverage category.
 QUESTION-3

Did they check the

ingredients/details of the product?

27%

73%

YES NO

Those who bough RAW PRESSERY,

Did they check the ingredients/details of the product?

24%
YES
NO
76%

Analysis:

• From our data, we can analyze that a very small part of the consumer group does check
the ingredients in the cold beverage category. Even in case of Raw Pressery buyers, only
24% of the consumer do check the ingredients.
• Raw Pressery is a clean-label product. If the consumers are not checking the ingredients,
it’s a disadvantage to Raw Pressery.
• The reason behind the disadvantage is if consumer checks the ingredients of Raw
Pressery, they will find natural and good ingredients only instead of finding high sugar
and unhealthy content like its competitors.
• Hence I can suggest that the more Raw Pressery is able to make cold beverage category
consumer check the product’s label, the more benefit it is to Raw Pressery because being
a clean label is its USP.
 QUESTION-4

DID THEY CHOOSE RAW PRESSERY?

YES
24%

NO
76%

Analysis:

• From our data, we have already analyzed that Raw Pressery constitutes 24% of the sales
volume in the cold beverage category and the rest 76% of the sales volume is covered by
brands like Appy, Fanta, Thumps-Up, Sprite, Coca-Cola, Mountain Dew, Amul, Pepsi,
Maaza, Local, Frooti and Limca.
• From what we have found, I have suggested before that it’s time for Raw Pressery to get
a part of the cold beverages market share by targeting brands which have products
which are not natural. Raw Pressery can emphasize on importance of natural products in
its marketing copy so as to able to switch health conscious and somewhat health
conscious consumers towards its products and hence increase its sales volume in the
cold beverage category.
• By doing this, Raw Pressery would be able to get a piece of a cake from indirect
competitors whose sales volume constitutes of 76%. It’s true that it would be a hard job
but we can target the health-conscious consumer first to understand the natural fruits
product advantage and switch to Raw Pressery.