Stefania Mikse

Evidence #2: Selected parts

from the Sustainable
Business Project
 STRENGTH WEAKNESSES
SWOT
● New innovative product ● Research and development is really expensive
● Sustainable ● Storage of the product may be difficult
● High amounts of starting capital ● Lack of personal and workers
● Patented product ● Not a known company
● Packaging is FDA approved ● Lack of customer loyalty
● Certification for the sale of tequila ● Not many suppliers for the materials needed for the
capsule

OPPORTUNITIES THREATS

● Possible merger with other big tequila companies in
Mexico
● May create horizontal integrations with supplier
companies.
● Really big and strong market
● Acquire exclusive distribution rights for your product
● Create a joint campaign that raises awarness
against under age drinking and works with different
clubs to demote this
● Many competitors in the Tequila market
● Lots of laws and regulations regarding the creation
of alcohol in Mexico
● Factories have many regulations in Mexico
● Marketing campaigns may be really costly
● Buyers might not be as attracted to the product as
it is unusual
● Alcohol Consumption from minors
SOCIAL

● Mexico has a population of 125,959,205 people, of which a high

percentage are over 18 years old.

● Over 53.3% of the over age population has consumed alcohol in the last
year

● In Mexico, average consumption per person in each visit to a club is 4.5

drinks, which has remained the same in the last 30 years. It equals a
sale of 1,400 million glasses per year, which represented the
commercialization of 74 million liters of alcohol, according to Anidice.
TECHNOLOGICAL

● A lot of machinery which allows high quantity production

● The machinery needed for the making of Tequila is already

available in Mexico: this includes machines for extraction,
hydrolysis, fermentation, distillation, and filtration

● The machinery for the container has to be acquired from the UK

as it isn’t available in Mexico yet

● Personnel would have to be trained to do as it is a different

technology from what they are used to
ENVIRONMENTAL

● Bubble shots is a sustainable product that can decrease

amount of waste produced

● Pollution levels in Mexico are extremely high so regulation for

factories are really demanding.

● In Mexico big companies are encouraged to join the Programa

Nacional de Auditoría Ambiental which makes its members
follow certain standards, be clean industries and accomplish
sustainability
ETHICAL

● Under age drinking is a problem in Mexico and approximately

39.8% of the adolescent population has tried alcohol.

● Abuse of alcoholic substances and alcoholism is an existing

and worrying problem in Mexico