ASSIGNMENT: STRATEGIC MANAGEMENT

QSPM MATRIX
ROBIN HOOD CASE STUDY: QSPM OF STRATEGY:1 STRATEGY:2
ROBINHOOD Fixed tax for rich Recruitment
merchants Criteria,
specialization and
training of band
members
INTERNAL FACTORS W AS TAS AS TAS
STRENGTHS:
1. Large number of recruits 0.06 1 0.06 4 0.24
2. Robin’s strong leadership 0.09 1 0.09 4 0.36
3. Delegation of duties 0.09 1 0.09 4 0.36
4. Vision (Loot from rich and give to 0.10 2 0.20 3 0.30
the poor)
5. Fame or Brand Image 0.07
6. Location of the band 0.10
WEAKNESS:
1. Spending on food supplies 0.07
2. Decline in revenues 0.07 3 0.21 1 0.07
3. Conflict over fixed tax 0.10 4 0.40 1 0.10
4. Decline in discipline 0.07 1 0.14 4 0.28
5. Decline in vigilance 0.07 1 0.07 4 0.28
6. Untrained band members 0.06 1 0.06 4 0.24
7. Spies in band 0.05 1 0.05 3 0.15

1.00
EXTERNAL FACTORS W AS TAS AS TAS
OPPORTUNITIES:
1. Fixed tax for rich 0.11 4 0.44 1 0.11
2. Raising Livestock 0.10
3. Willingness of town people to join 0.08 1 0.08 4 0.32
band
4. Information on travel plan of 0.08 4 0.32 1 0.08
merchants
5. Killing Sherriff 0.03
6. Operation Expansion to other 0.08 2 0.16 4 0.32
forests
7. Joining conspiracy to free Richard 0.04
THREATS:
 1. Fixed tax for all travellers 0.11 4 0.44 1 0.11
2. Sheriffs growing strength/political 0.10 1 0.10 3 0.30
connection
3. Few Travelers through forest 0.08 4 0.32 1 0.08
4. Shortage of food supply in forest 0.10 - - - -
5. Spies in band 0.04
6. Reprisal due to joining conspiracy 0.05
1.00 3.23 < 3.7

EXPLANATION:
The second strategy which is recruitment Criteria, specialization and training of band members
will be more effective than the first strategy which is fixed tax for rich merchants because
weighted score of the second strategy is more than the first one.