EXECUTI

VESUMMARY

7t
hSt
reetCaf
éisoneoft
henewestcof
feeshopsi
ntownl
ocat
edatSt
o.
Ni
ñoSt
reetDi
str
ict2,Bur
auen,Ley
te.Ournamecomesf
rom t
henumber7
r
epr
esent
sthe 7 owner
s(Jel
l
yRose S.Rel
l
esi
va,Jer
icho Cadi
on,Raf
fy
Ref
uer
zo,I
ri
shPont
il
las,Rosel
ynCahi
l
lo,OscarCamer
oJr
.,andRenemar
k
Rabal
o)oft
hecaf
éandt
heGr
eekLat
inwor
dcaf
émeans“
cof
fee”
.

7t
hSt
reetCaf
éof
fer
sav
ari
etyofbev
erages,past
ri
es,andsnacks.Our
caf
éhasav
eryni
ceambi
anceandacoolmi
ni-
li
brar
ydesi
gnwi
thachi
cand
t
rendyconceptev
ery
onewi
l
lenj
oy.Ourcaf
éal
soof
fer
saphot
ozonear
ea
wher
ecust
omer
scant
aket
hei
rpi
ctur
esort
hei
rsel
fi
est
o posti
nthei
r
I
nst
agr
am,
Facebook,
Twi
tt
er,
andot
hermedi
apl
atf
ormst
hatany
onecansee
ourcaf
é’sl
ogo.

Weof
feri
tspat
ronst
hef
inesthotandcol
dbev
erage,wi
thourspeci
alt
y
cof
fees,bl
endedt
easandot
hercust
om dr
inks,andpast
ri
esmadef
rom hi
gh
qual
i
tyi
ngr
edi
ent
sfr
om oursuppl
i
ers.Notonl
ythat
,weal
sohav
ebooks
av
ail
abl
einst
oret
hatourcust
omer
scanr
eadwhi
l
eenj
oyi
ngt
hemusi
cwhi
ch
t
heycanr
equestandaf
reeWi
-Ficonnect
ionwhi
chwi
l
lguar
ant
eecust
omer
s’
sat
isf
act
ion.

1
I
NTRODUCTI
ON

Near
lyf
if
teeny
ear
sago,
atr
endt
owar
dsmor
euni
quecof
feesbegant
o
dev
elopi
nthePhi
l
ippi
nes.Ther
ehadal
way
sbeenspeci
alt
ycof
feest
ores,
suchasGl
ori
aJeansandot
her
s,butpeopl
ebegant
obuyespr
essomachi
nes
f
ort
hei
rhomesandof
fi
ces,andpeopl
ebegant
ohav
ecof
feet
ast
ings.Then
espr
essobar
sbegant
oappearand,i
nev
itabl
y,al
ongcameSt
arbucks.
..t
he
qui
ntessent
ialbast
ionoft
heupwar
dlymobi
l
epr
ofessi
onalwhowant
edt
o
t
akecont
rol
overhowt
hei
rbev
eragewoul
dtast
eandsmel
l
.

Howev
er,
wehav
eal
sobecomemor
erushedf
ort
imedur
ingt
hatsame
per
iod.Thosesameconsumer
swhohel
pedpushSt
arbuckst
o$2.
2bi
l
li
oni
n
gl
obalsal
esar
enowr
ushi
ngki
dst
oschoolandbasket
bal
lgames,r
unni
ngt
o
t
hegr
ocer
yandt
ryi
ngt
ogett
owor
kont
imeandbackhomei
nti
mef
ordi
nner
.
Yet
,theyst
il
lhav
ethedesi
ref
ort
hatr
efr
eshi
ng,
speci
all
ybl
endedcof
feeeach
mor
ningev
enbr
eakt
imeandaf
terof
fi
cehour
s.

Conv
eni
encest
oreshav
eal
socaughtupwi
tht
het
rendv
iabev
erage
di
spenser
spr
ovi
dingcappucci
nosi
nanumberofv
ari
eti
es.Thepr
icesof
t
heser
angef
rom P29.
00upt
oP75.
00butar
est
il
lconsi
der
edl
owi
nqual
i
tyas
compar
edt
ocommer
cial
cof
feeshops.

Themar
keti
spr
imedf
ort
hei
ntr
oduct
ionofacompanyt
hatof
fer
sa
super
ior qual
i
ty,speci
all
y bl
ended pr
oduct i
n a conv
eni
ent
,dr
ive-
thr
u
env
ironmentatapr
icet
hati
scompet
it
ivet
othenat
ional
cof
feehouses.

PRODUCTSERVI
CES

7th St
reetCaf
éwi
l
lbr
ingt
hecust
omer
sahomeyv
ibewi
thi
tsf
inest
qual
i
tybev
erages,
past
ri
esandsnacksi
nthemostef
fi
cientt
ime.

Weal
soof
ferourcust
omerawhol
enew wor
ldofr
eadi
ngexper
ience
f
rom a sel
ect
ion of books,magazi
nes,newspaper
s and comi
cs.Our
cust
omer
swi
l
lor
deri
nthecount
er,t
hecashi
erwi
l
lgi
veourcust
omer
san
or
derbuzzert
hatwi
l
lri
ngoncet
heor
deri
sready
.Cust
omer
scanl
ooki
nthe
col
l
ect
ionsbookswhi
l
ewai
ti
ngf
ort
hei
ror
der
sort
akeaseatandenj
oyt
he

2
ambi
anceoft
hepl
ace.Wi
th ourst
aff
slooki
ng i
nto ev
erydet
ail
soft
he
cust
omer
s,t
heywi
l
lbecour
teous,
eff
ici
ent
,andat
tent
ive.cheer
ful
,ski
l
ledand
ar
ti
cul
ate.

Fi
gur
e1.Menul
istf
orbev
erages

3
 Fi
gur
e2.Menul
istf
orbr
eadandpast
ry

TECHNOLOGY

Technol
ogyi
sakeypar
tofr
unni
nganycof
feeshop.Consul
ti
ngf
ir
m
Mi
ndf
ulDesi
gn est
imat
est
hata cof
fee-
maki
ng machi
neand cappucci
no
machi
neal
onecancostmor
ethanPhp100,
000.
00,whi
l
ethet
otalcostof
equi
pmenti
nacof
feest
orecanbemor
ethanPhp600,
000.
00,al
mostat
hir
d

4
oft
het
otalbusi
nesscost
s--noti
ncl
udi
ngbuy
ingorl
easi
ngt
hepr
emi
ses.
Howev
er,i
t'
snotsi
mpl
ythedev
icest
hatmakecof
feet
hatcanhel
past
ore
benef
itf
rom t
echnol
ogy
.Her
ear
ethet
echnol
ogi
est
hatwi
l
lbeusedi
nthe
caf
é:

Tabl
e1.Technol
ogi obeuseat7thSt
est reetCaf
é

Name Sampl
ePhot
o Pr
ice

Poi
ntofSal
e(POS) P25,
000.
00

SOFTWARE

Sal
esI
nvent
ory P15,
000.
00

Pur
chasi
ng

Fi
nance

Account
ing

Pay
rol
lwi
thHRI
S

Bi
llPay
ment

Sal
es and use t
ax
r
epor
ti
ng

5
 MACHI
NERI
ES

Espr
essoMachi
ne P270,
790.
00

Fr
appucci
no P20,
000.
00
Machi
ne

Cof
feeMaker P15,
000.
00

6
 OTHERS

St
reami
ngMusi
c P12,
000.
00

Por
tabl
eWi
-Fi P6,
000.
00
wi
th
i
nst
all
ment
f
ee

TARGETMARKET

Ourt
argetmar
ketcompr
isesofconsumer
swi
thspeci
alat
tri
but
esas
wel
lasneedst
hatt
hecompanydesi
res.Mostoft
het
imes,t
hecaf
ést
arget
ar
enotonl
ytheCof
feel
over
sbutal
soMi
l
kteal
over
swi
thoutagel
i
mit
s
exceptki
dst
hatcan’
ttakecof
fees/
tea,st
udent
saswewi
l
ldesi
gnmenut
hat
wi
l
lfi
tforst
udent
s’budget
sandf
ort
hei
ragest
her
e’snoager
est
ri
cti
onsas
l
ongast
heycandr
inkcof
fees,
prof
essor
s/t
eacher
s,y
oungpr
ofessi
onal
sthat
hasnot
imet
opr
epar
eandi
nneedoff
astser
vice,bookl
over
sfort
heyhav
e
t
hei
rownsect
ioni
nourcaf
é,andot
herbusi
nessest
hatwantt
ohav
ea
col
l
abor
ati
oni
nourcaf
é.

Tar
getmar
ketconsi
stsof
:

 Cof
feeLov
ers  YoungPr
ofessi
onal
s
 Mi
l
kteaLov
ers  Pr
ofessor
s/Teacher
s
 BookLov
ers  Busi
nesses
 St
udent
s  Ot
herpasser
by

7
 e2.7thSt
Tabl reetCaf
éTar
getMar
ket

COMPETI
TION

Atpr
esent
,cof
feebusi
nesseshav
ehi
ghcompet
it
ors.Ther
ear
eso
manypr
oduct
ionsandcof
feeshops,mostofwhi
chpr
esentdi
ff
erentqual
i
ty,
t
ast
eanddecor
ati
ont
obef
act
orsofchoi
cef
orcust
omer
s.Ther
ef e,7th
or
St
reetCaf
eShopwoul
demphasi
zeonqual
i
ty,
tast
eandi
mageofcof
feeshop
f
oll
owi
ngsal
espoi
nt.Gi
vi
ngcust
omer
smor
eval
uewhencompar
edwi
tht
hei
r
money i
s ensur
ed by i
ncor
por
ati
ng good-t
o-excel
l
entpr
oduct
s,whi
ch
at
tri
but
esatal
owercostt
hanr
ival
s.Thebestt
argeti
slowest(
best
)cost
s
andpr
icescompar
edt
ori
val
sof
fer
ingpr
oduct
s.

Fort
hecof
fee-
dri
nki
ngl
over
,int
hei
ropi
nion,t
heycannotf
indsome
pr
oduct
stosubst
it
utecof
fee.Whi
l
e,ot
hercust
omer
s,f
rui
tbev
erageswoul
d
bet
heot
herchoi
ce.cof
feebusi
nessorot
hercompet
it
orsi
seasi
l
ydone,
becausei
nvest
mentwoul
dbel
ow budgett
ohi
ghbudget
.Ther
efor
e,cof
fee
busi
nesseshav
esev
eralcompet
it
ors.Tosum up,cof
feebusi
nessi
shi
ghi
n
compet
it
ion.Ther
efor
e,i
tshoul
dusemar
ketst
rat
egi
esf
orest
abl
i
shi
ngbr
and
l
oyal
ty.

8
 The 7th St
reetCaf
é hav
e sev
eralcompet
it
orst
hey ar
ethe l
ocal
speci
alt
ybev
eragechai
nsl
i
ket
heJef
fa’
sRest
oandI
nn,
Angy
eongSay
o?,
Big
BearandMal
i
tbogGar
denandI
nn-wi
thanest
abl
i
shedcl
i
ent
eleandaqual
i
ty
pr
oduct
,fastf
oodr
est
aur
ant
sandconv
eni
encest
ores.

SWOTANALYSI
SofCompet
it
ors

 Jef
fa’
sRest
oandI
nn

St
rengt
h Weakness

 Cl
oset
othemai
nmar
ket  Spacei
ssmal
l

 St
rongBr
andi
ng  Expensi
vemenu

 Huge l
ocal
/Regi
onal  Li
mit
edMar
ket
Fol
l
owi
ng

 Ambi
encei
sgood

 Hasl
oyal
pat
ron

 Anny
eongSay
o?

St
rengt
h Weakness

 Cl
oset
omar
ket
,school
sand  Ar
eai
stoosmal
l
par
k
 Li
mit
edseat
s
 Owner
-oper
ated
 Li
mit
edMar
ket
 Tr
end f
oods (
Kor
ean
 Av
ail
abi
l
ityoft
hepr
oduct
s
Pr
oduct
s)

 Uni
que concept (
Kor
ean
Foods)

9
  Bi
gBear

St
rengt
h Weakness

 Gr
eatCust
omerSer
vice  Ar
eai
sli
mit
ed

 St
rongBr
andi
ng  Li
mit
edmar
ket

 Amazi
ng l
ocal
/Regi
onal
Fol
l
owi
ng

 OwnerOper
ated

 Wel
lfol
l
owedwebsi
te

 TogoandDel
i
ver
yor
der
s

7thSt
reetCaf
éSWOTANALYSI
S

St
rengt
h Weakness

 Uni
queConcept
s  Pr
ices may hi
ghert
han t
he
ot
her
s
 Ambi
encei
sgr
eat
 Nobui
l
t-i
nbr
andequi
ty
 Gr
eatcust
omerser
vice

 Neart
othemar
ket
,school
s,
andpar
ks

 Pr
emi
um Qual
i
tyPr
oduct

 Mi
nil
i
brar
y

 Phot
oZoneAr
ea

 Loy
alt
yCar
d

Oppor
tuni
ti
es Thr
eat
s

 Abi
l
ityt
oat
tractcust
omer
sby  Caf
es and snack houses i
n
i
ts excel
l
ent cust
omer t
hear
ea
ser
vicesand cozyambi
ence

10
 oft
hepl
ace  Local
shopsmov
ement

 Possi
bleexpansi
on  I
ncr
ease pr
ices oft
he r
aw
pr
oduct
s
 Abi
l
ityt
obui
l
dbr
andequi
ty
 Mar
ket can easi
l
y be
penet
rat
ed

I
NDUSTRY

Accor
ding t
oindust
ry st
ati
sti
cs,t
he consumpt
ion ofcof
fee and
f
lav
oredcof
feepr
oduct
sisgr
owi
ngr
api
dly
.Thel
argestnat
ionalbr
andf
or
r
etai
lcof
feeout
let
sachi
evedP2.
2bi
l
li
oni
nsal
esi
n2009wi
th3,
000r
etai
l
out
let
s(Nat
ionalCof
feeAssoci
ati
on,2017)
.Theyar
eant
ici
pat
ingopeni
ng
7,
000mor
eout
let
sint
henextf
ivey
ear
sandi
ncr
easi
ngr
evenuest
oov
erP6
bi
l
li
on(
Phi
l
ippi
neCof
feeBoar
d,2017)
.

BUSI
NESSMODEL

KeyPar
tner
s KeyAct
ivi
ti
es Val
uePr
oposi
ti
ons
 Payment  Market
ing  Sav
eti
me
processor(
s)and consumers
POSSy stems  Orderfoodwith
 Sales/market
ingto customizat
ions
 Gcash i
ndividual
coffee
shops  Pi
ctur
es
 Pay
pal
 Sof
tware  Nut
ri
ti
onf
act
s
 Cr
edi
tCar
d
dev
elopment  Cent
ral
hub
 Loy
alt
yCar
d
 Bui
l
dTr
ust  Simpl
if
y
Poi
nts
payments
 Food&Healt
h
depar
tment KeyResour
ces  Att
ractnew
customers
 To-
gocontainer  Web/mobil
e
manuf
acturers dev
eloper
s  I
ncrease
r
etenti
on
 Sal
esr
esour
ces
 Anal
yzeDat
a
 Technol
ogy
 Easi
l
yCust
omi
ze
 Cont
ent
/Agr
eement Menu
 I
ntegr
atewi
th
POS/ERP

11
Cust
omerRel
ati
onshi
p Cust
omerSegment
s Channel
s
 St
rongnet
wor
k  Cof
feeLov
ers  Mobi
leAppsf
or
ef
fect
s Appstor
e
 BookLov er
s
 Wor
dofmout
h Student
s  Websi
te/
Appl
i
cat
io
n
 Cont
inuousSuppor
t  Young
Prof
essi
onal
s  Di
rectSal
es
 Consul
ti
ngonhowt
o
i
mproveusage  Prof
essor
s/Teache  Payment
rs Processor
s

 Busi
nesses
 Ot
herpasser
by

Cof
feeShops
 I
ndependent
/l
ocal
 Locat
edin
competi
ti
vear
eas
 Newandgr
owi
ng

Costst
ruct
ure Rev
enueSt
reams
• Marketi
ngcost
sto  Rev
enueasaper
cent
ageofor
derpr
ice
bui
l
dupcust
omerbase
 Rev
enueasaper
cent
ageofor
derr
ecei
ved
• Market
ingcost
s
associ
atedwitht
arget
ing  Adv
ert
isi
ngr
evenuef
rom sel
ectcof
feeshops
i
ndivi
dualcoff
eeshops
 Dat
ahar
vest
ing
• Smallr
ecurri
ng
sof
twaremai
ntenanceand
i
mprovementcosts

MARKETI
NGANDSALESSTRATEGY

 Gi
ftCar
ds-Loy
alcust
omer
swhospendPhp2,
000.
00andmor
ein
buy
ing7th st
reetpr
oduct
swi
l
lhav
ethei
rgi
ftcar
dsi
ssuedbyt
hecaf
é
ev
eryendoft
hey
ear
.

 Loy
alt d-The7th St
yCar reetCaf
éShopwi
l
lof
ferl
oyal
tycar
dtot
hei
r
v
aluedconsumer
.Ift
heconsumer
sav
ailwor
thofP200onourpr
oduct
hecanusef
reeone-
houri
nter
neti
nourt
abl
et.

12
  St
udent
/Seni
orCi
ti
zensDi
scount-Enabl
ethest
udent
sandt
heEl
der
ly
t
o hav
e20% di
scount
sthatspeci
ali
zed f
ort
hem asl
ong ast
hey
pr
esentt
hei
rIDcar
dsi
nthecount
er.

 7thSt
reetWEBSI
TE/
APPLI ON-7thSt
CATI reetwi
l
lhav
eawebsi
teoran
appl
i
cat
ionf
ort
hepat
ronst
oseeourcaf
éandmaket
hei
ror
derahead
ormakeanor
derdel
i
ver
y.

 Adv
ert
isi
ng and Pr
omot
ion -We pl
an t
o spend moder
atel
y on
adv
ert
isi
ng and pr
omot
ion.We i
ntend t
o adv
ert
ise i
n a soci
al
net
wor
kingsi
tesuchasf
acebook,I
nst
agr
am,andt
wit
ter
.Wewi
l
ldo
hav
efl
yer
sandl
eaf
let
stopr
omot
eourbusi
nessandwi
l
lal
soof
fer
l
oyal
tycar
dpr
ogr
am t
oourv
aluedcust
omer
.

PRODUCTI
ON/
OPERATI
NGREQUI
REMENTS

Themai
nsuppl
i
erofcof
feei
ngr
edi sof7thSt
ent reetwi
l
lbet
heGr
ound
Cof
feeandBeansl
ocat
edi
nTacl
obanCi
ty,
Ley
te,
wit
hacont
ractwi
l
llongf
or
3y
ear
slongandt
hedel
i
ver
yofr
aw mat
eri
alswi
l
lbeev
er h.The7th
ymont
St
reetwi
l
lal
sopur
chasei
tscof
feesandot
herbev
eragesuppl
i
esf
rom v
ari
ous
suppl
i
erssuchasEqui
l
ibr
ium I
nter
tradeCor
por
ati
onandAl
lAboutBaki
ng
si
ncet
heyhav
egoodr
eput
ati
ons,wi
thacont
ractwi
l
lal
sol
ast3y
ear
sand
del
i
ver
ywi
l
lbev
iacar
goev
eryaf
tert
womont
hs.Ot
heremer
gencypur
chases
wi
l
lbef
rom near
bysuper
mar
ket
s.

Faci
li
ti
es

Our7th St
reetCaf
éwi
l
lbel
ocat
edatSt
o.Ni
noSt
reetDi
st.2,Bur
auen,Ley
te.
Thespacef
eat
ures:

 1200squar
efeet(
LxW;60sq.meterx50sq.meter
)ofi
ndoorspacei
n
amodern,wel
l-
maint
ainedbui
l
dinginanexcel
l
entl
ocat
ion
 Thesi
zeoft
heof
fer
scomf
ort
abl
eseat
ingf
or40-
50guest
sonav
erage

 Appr
oxi
mat
ely300squar
efeet(
28sq.met
er)ofout
doorpat
iospace,
wi
thl
ockupr
acksf
orbi
cycl
es

13
 Fami
l
yownedl
and

 Thebui
l
dingowneri
sresponsi
blef
ort
rashcol
l
ect
ion,r
ecy
cli
ng,pest
cont
rol
,andsecur
it
y

 Ut
il
it
ies(
wat
er,el
ect
ri
cit
y,gas,i
nter
net
,phone)ar
eest
imat
edt
obe
P4,
500.
00permont
h

 Thepl
acewi
l
lber
enov
atedwi
thabudgetofP800,000.
00wi
thal
lthe
f
urni
tur
e.

 Tool
sandEqui
pmentwi
l
lhav
eabudgetofP500,
000.
00

14
Oper
ati
onPr
ocess

Tabl
e3.Oper
ati
onPr
ocess

Thepr
ocessf
lowi
ssi
mil
art
oty
picalcof
feeshops.Uponent
ryoft
he
cust
omer
,theBar
ist
awel
comest
hecust
omerandasksf
ort
heor
der
.The
cust
omerpay
sandt
hebar
ist
arecei
vest
hepay
mentt
heni
ssuesanof
fi
cial
r
ecei
pt.Af
tert
hat
,theBar
ist
amakest
hebev
erageaccor
dingt
otheor
der
.
Fi
nal
l
y,t
he Bar
ist
a cal
l
s outt
he name oft
he cust
omerand ser
ves t
he
bev
erage.Pr
ocesst
imei
sexpect
edat5mi
nut
esf
oramaxi
mum of2cups.

Manuf
act
uri
ngPr
ocess

15
 Tabl
e4.Manuf
act
uri
ngPr
ocess

Tool
sandEqui
pment

I
tems Uni
tCost Numberof Tot
al
Uni
ts

Har
ioCof
feeDr
ipKet
tl
e 4300.
00 1 4,
300.
00

Har
ioV60dr
ipperandpot 3400.
00 1 3,
400.
00

Har
ioV60dr
ipst
ati
on 5300.
00 1 5,
300.
00

Har
ioCof
feeDr
ipScal
e 5400.
00 1 5,
400.
00

BarSpoon 180.
00 2 360.
00

Gr
inderBr
ush 240.
00 2 480.
00

ShotGl
ass 60.
00 6 360.
00

Cappucci
noCupandSaucer 240.
00 12 2,
880.
00

Lat
teCupandSaucer 180.
00 12 2,
160.
00

St
eami
ngPi
tcher20oz 300.
00 4 1,
200.
00

St
eami
ngPi
tcher32oz 360.
00 2 720.
00

St
eami
ngPi
tcher12oz 180.
00 2 360.
00

Wat
ergobl
ets 60.
00 12 720.
00

I
ri
shcof
feegl
ass 108.
00 12 1,
296.
00

Col
l
insgl
ass 84.
00 12 1,
008.
00

Hi
ghbal
lgl
ass 84.
00 12 1,
008.
00

Squeezebot
tl
e 72.
00 3 216.
00

I
ceshov
els 180.
00 4 720.
00

Chestbox 3600.
00 1 3,
600.
00

Al
lpur
poset
ongs 120.
00 3 360.
00

16
Spat
ula 180.
00 2 360.
00

Mi
l
kther
momet
er 360.
00 2 720.
00

Bl
i
ndf
il
ter 180.
00 1 180.
00

Espr
essoMachi
ne,
Classe7S,
2 270790.
00 1 270,
790.
00
gr
ouphead,

Ref
ri
ger
ator
,3cubi
cft 8500.
00 1 8,
500.
00

Aut
omat
icDr
ipCof
feemaker 8500.
00 1 8,
500.
00

Tabl
eTopCampi
ngSt
ove 3910.
00 1 3,
910.
00

Commer
cial
Blenderwi
thPi
tcher 1700.
00 1 1,
700.
00

HandSt
opWat
ch 1700.
00 3 5,
100.
00

Fr
enchPr
ess,
singl
eSer
ving 2040.
00 2 4,
080.
00

Fr
enchPr
ess,
2ser
ving 2720.
00 2 5,
440.
00

Si
phon 7820.
00 2 15,
640.
00

Pour
over 9350.
00 2 18,
700.
00

Cockt
ail
Shaker 1530.
00 3 4,
590.
00

MokkaBi
alet
ti 2550.
00 2 5,
100.
00

Whi
ppedCr
eam Di
spenser 1530.
00 1 1,
530.
00

RoundTr
ay 1360.
00 5 6,
800.
00

Mi
l
kCar
afe 680.
00 2 1,
360.
00

Spoon 13 50pcs. 650.

00

Br
eadkni
fe 15.
50 50pcs. 775.
00

For
k 13 50pcs. 650.
00

Saucer 12 50pcs. 600.

00

Cup 20 30pcs. 600.

00

17
Ti
ssue 1500pcs. 300.
00

St
raw 350pcs. 220.
00

Col
dCups12oz. 11.
75 1000pcs. 11,
750.
00

Col
dCups16oz. 13.
25 1000pcs. 13,
250.
00

Col
dCups20oz. 16.
50 1000pcs. 16,
500.
00

HotCups12oz. 11.
75 1000pcs. 11,
750.
00

HotCups16oz. 13.
25 1000pcs. 13,
250.
00

HotCups20oz. 16.
50 1000pcs. 16,
500.
00

Past
ryDi
spl
ay 18,
655 1 18,
655.
00

Ai
rconSt
and 11,
200 1 11,
200.
00

Ai
rconBeam 7,
200 2 14,
400.
00

Ai
rcon(
1HP) 2300 2 4,
600.
00

Wi
-Fi 2000 1 20,
000.
00

Bookshel
ves 10000 10,
000.
00

Magazi
nes 5000 200Col
l
ect
ions 5,
000.
00

Books 15000 500Col

l
ect
ions 15,
000.
00

Comi
cs 15000 700Col
l
ect
ions 15,
000.
00

Col
oredChal
ks 60 60.
00

Bl
ackboar
d 400 1 400.
00

Pai
nti
ngs 1000 8 8,
000.
00

AdSi
gnagew/l
i
ght 4,
300 1 4,
300.
00

CCTVCamer
asandI
nst
all
ati
on 3,
500 1 3,
500.
00

Comput
er 18,
500 1 18,
500.
00

Of
fi
ceChai
r 1,
375 1 1,
375.
00

18
Of
fi
ceCabi
net 2,
415 1 2,
415.
00

Of
fi
ceTabl
e 1,
920 1 1,
920.
00

Count
erCabi
net 1,
830 1 1,
830.
00

POS 25,
000 1 25,
000.
00

Tabl
et 7500 2 15,
000.
00

Tr
ashBi
n 200 6 1,
200.
00

Fi
reExt
ingui
sher 2400 2 4,
800.
00

Manager
sUni
for
m 550 1 550.
00

St
affUni
for
m 400 5 2,
000.
00

ChefUni
for
m 550 1 550.
00

Ampl
i
fierandSpeaker
s 12000 1 12,
000.
00

TOTAL P702,
898.
00

Suppl
iesandMat
eri
als

Thi
sli
stofsuppl
i
esandmat
eri
ali
sbasedont
hesal
esf
orecastf
or3
mont
hs’
oper
ati
on.

1stQuar
ter

I
tems I
tem Cost Quant
it
y Sub-
Tot
al

ESPRESSO&COFFEE

Espr
esso 80 27 P2,
160.
00

Macchi
ato 90 11 P990.
00

Cappucci
no 95 50 P4,
750.
00

Amer
icano 80 35 P2,
800.
00

Caf
éLat
te 90 35 P3,
150.
00

19
MochaLat
te 95 35 P3,
325.
00

Vani
l
laLat
te 95 35 P3,
325.
00

Doubl
eChocol
ateLat
te 100 25 P2,
500.
00

Car
amel
Macchi
ato 100 25 P2,
500.
00

Hazel
nutChocol
ateLat
te 100 30 P3,
000.
00

Fr
eshBr
ewCof
fee 80 50 P4,
000.
00

NON-
COFFEE

HotVani
l
la 85 50 P4,
250.
00

HotDoubl
eChocol
ate 85 50 P4,
250.
00

FRAPPE

Cooki
es&Cr
eam 75 50 P3,
750.
00

Sal
tedCar
amel 75 50 P3,
750.
00

Mocha 75 30 P2,
250.
00

Mat
cha 75 50 P3,
750.
00

Doubl
eChocol
ate 75 40 P3,
000.
00

But
ter
scot
ch 75 35 P2,
625.
00

Vani
l
laBeanHazel
nut 90 40 P3,
600.
00

I
CEBLENDEDCOFFEE

Theor
igi
nal
mocha 135 30 P4,
050.
00

Theor
igi
nal
vani
l
la 135 30 P4,
050.
00

Doubl
eChocol
ate 145 30 P4,
350.
00

Car
amel 145 30 P4,
350.
00

Hazel
nutChocol
ate 150 25 P3,
750.
00

MochaChi
p 150 25 P3,
750.
00

20
Dar
kChocol
ateChi
p 155 20 P3,
000.
00

COFFEEFREE

Pur
eVani
l
la 120 30 P3,
600.
00

Pur
eDoubl
eChocol
ate 130 30 P3,
900.
00

Pur
eHazel
nutChocol
ate 130 30 P3,
900.
00

Sunr
ise 140 30 P4,
200.
00

Fr
uitShake 145 25 P3,
625.
00

MangoShake 145 30 P4,

350.
00

TEALATTE

Chai 80 55 P4,
400.
00

Mat
chaGr
eenTea 80 55 P4,
400.
00

Car
amel
Mil
kTea 80 55 P4,
400.
00

Hokkai
doMi
l
kTea 80 55 P4,
400.
00

RedBeanPear
l 80 55 P4,
400.
00

Hazel
Nut 90 55 P4,
950.
00

Vani
l
laMi
l
tTea 90 55 P4,
950.
00

Thai
Mil
kTea 90 55 P4,
950.
00

Al
mondMi
l
kTea 90 55 P4,
950.
00

Pur
pleSweetPot
ato 90 30 P4,
950.
00

Br
ownSugar 90 30 P4,
950.
00

RedVel
vet 100 55 P5,
500.
00

Cheesecake 100 55 P5,

500.
00

Tot
alexpensesf
ort
hreemont
hs P177,
300.
00

Tot
alexpensespermont
h(30day
s) P59,
100.
00

21
BREADANDPASTRY(
Menudependsont
heav
ail
abi
li
tyoft
hepr
oduct
s)

CAKES(
Alt
ernat
edMENU)

BananaOr
eoYaki
gashi 50 35 P1,
750.
00

Mar
shmal
l
owChocoYaki
gashi 65 30 P1,
050.
00

Sal
tedCheeseYaki
gashi 70 30 P2,
100.
00

NamaChocoSandChocol
ate 55 35 P1,
925.
00

Li
ghtDoubl
eCheeseCake 80 35 P2,
800.
00

Car
amel
Crunch 85 35 P2,
975.
00

BananaChar
lot
te 55 40 P2,
200.
00

RedVel
vet 65 30 P1,
950.
00

SANDWI
CHESANDPASTA

Mesqui
l
laChi
ckenSandwi
ch 55 40 P2,
200.
00

Gr
il
ledGar
denSpam Sandwi
ch 60 35 P2,
100.
00

St
eakSandwi
ch 80 40 P3,
200.
00

Cheesest
eakSandwi
ch 100 35 P3,
500.
00

Whi
teCr
eamyMushr
oom 130 35 P4,
550.
00

Thr
eeCheeseRedSauce 140 35 P4,
200.
00

TunaPest
o 145 35 P5,
075.
00

Tomat
oCr
eam 150 35 P5,
250.
00

BREADS(
Alt
ernat
edMENU)

Bl
ueber
ryBr
ioche 30 35 P1,
050.
00

Al
mondDani
sh 30 35 P1,
050.
00

Ohay
oSunr
ise 40 35 P1,
400.
00

Mel
onPan 40 35 P1,
400.
00

22
Cof
feePan 40 35 P1,
400.
00

Br
eakf
astRol
l
s 20 35 P700.
00

SI
DEORDERS

Fr
enchFr
ies 45 70 P3,
150.
00

Cur
lyFr
enchFr
ies 60 60 P3,
600.
00

Oni
onRi
ngs 50 60 P3,
000.
00

Pot
atoSt
ri
ps 45 60 P2,
700.
00

Col
esl
aw 40 60 P2,
400.
00

Tot
alexpensesf
ort
hreemont
hs P68,
675.
00

Tot
alexpensespermont
h(30day
s) P22,
891.
60

Sal
esFor
ecast

I
tems Uni
t No. No.of Subt
otal No.of Subt
otal No.of Subt
otal
Pr
ice Cups cups cups cups
sol
d sol
d sol
d

(
Year (
Year (
Year
1) 2) 3)

ESPRESSO&COFFEE

Espr
esso 80 110 8,
800.
00 95 7,
600.
00 120 9,
600.
00

Macchi
ato 90 120 9,
600.
00 100 9,
000.
00 110 9,
900.
00

Cappucci
no 95 150 14,
250.
00 200 19,
000.
00 220 20,
900.
00

Amer
icano 80 110 8,
800.
00 200 16,
000.
00 220 17,
600.
00

Caf
éLat
te 90 150 13,
500.
00 220 19,
800.
00 250 22,
500.
00

MochaLat
te 95 150 14,
250.
00 220 20,
900.
00 250 23,
750.
00

Vani
l
laLat
te 95 160 15,
200.
00 250 23,
750.
00 240 22,
800.
00

Doubl
e 100 130 13,
000.
00 250 25,
000.
00 240 24,
000.
00
Chocol
ate
Lat
te

Car
amel 100 130 13,
000.
00 190 19,
000.
00 200 20,
000.
00

23
Macchi
ato

Hazel
nut 100 130 13,
000.
00 190 19,
000.
00 200 20,
000.
00
Chocol
ate
Lat
te

Fr
eshBr
ew 80 120 9,
600.
00 190 15,
200.
00 200 16,
000.
00
Cof
fee

NON-
COFFEE

HotVani
l
la 85 110 9,
350.
00 200 17,
000.
00 220 18,
700.
00

HotDoubl
e 85 110 9,
350.
00 200 17,
000.
00 220 18,
700.
00
Chocol
ate

FRAPPE

Cooki
es& 75 250 18,
750.
00 300 22,
500.
00 330 24,
750.
00
Cr
eam

Sal
ted 75 250 18,
750.
00 300 22,
500.
00 330 24,
750.
00
Car
amel

Mocha 75 250 18,

750.
00 300 22,
500.
00 330 24,
750.
00

Mat
cha 75 250 18,
750.
00 300 22,
500.
00 330 24,
750.
00

Doubl
e 75 250 18,
750.
00 300 22,
500.
00 330 24,
750.
00
Chocol
ate

But
ter
scot
ch 75 200 15,
000.
00 250 18,
750.
00 300 22,
500.
00

Vani
l
laBean 90 250 22,
500.
00 300 27,
000.
00 350 31,
500.
00
Hazel
nut

I
CEBLENDEDCOFFEE

Theor
igi
nal 135 190 25,
650.
00 220 29,
700.
00 300 40,
500.
00
mocha

Theor
igi
nal 135 190 25,
650.
00 220 29,
700.
00 300 40,
500.
00
v
ani
l
la

Doubl
e 145 150 21,
750.
00 190 27,
550.
00 250 36,
250.
00
Chocol
ate

Car
amel 145 150 21,
750.
00 190 27,
550.
00 250 36,
250.
00

Hazel
nut 150 150 22,
500.
00 190 28,
500.
00 250 37,
500.
00
Chocol
ate

MochaChi
p 150 150 22,
500.
00 190 28,
500.
00 250 37,
500.
00

24
Dar
k 155 130 20,
150.
00 160 24,
800.
00 200 31,
000.
00
Chocol
ate
Chi
p

COFFEEFREE

Pur
eVani
l
la 120 200 24,
000.
00 260 31,
200.
00 300 36,
000.
00

Pur
eDoubl
e 130 200 26,
000.
00 260 33,
800.
00 300 39,
000.
00
Chocol
ate

Pur
e 130 200 26,
000.
00 260 33,
800.
00 300 39,
000.
00
Hazel
nut
Chocol
ate

Sunr
ise 140 200 28,
000.
00 260 36,
400.
00 300 42,
000.
00

Fr
uitShake 145 250 36,
250.
00 300 43,
500.
00 330 47,
850.
00

Mango 145 300 43,

500.
00 350 50,
750.
00 370 53,
650.
00
Shake

TEALATTE

Chai 80 300 24,

000.
00 350 28,
000.
00 400 32,
000.
00

Mat
cha 80 300 24,
000.
00 350 28,
000.
00 400 32,
000.
00
Gr
eenTea

Car
amel 80 300 24,
000.
00 350 28,
000.
00 400 32,
000.
00
Mi
l
kTea

Hokkai
do 80 300 24,
000.
00 350 28,
000.
00 400 32,
000.
00
Mi
l
kTea

RedBean 80 300 24,

000.
00 350 28,
000.
00 400 32,
000.
00
Pear
l

Hazel
Nut 90 300 27,
000.
00 350 31,
500.
00 400 36,
000.
00

Vani
l
laMi
l
t 90 300 27,
000.
00 350 31,
500.
00 400 36,
000.
00
Tea

Thai
Mil
k 90 300 27,
000.
00 350 31,
500.
00 400 36,
000.
00
Tea

Al
mondMi
l
k 90 300 27,
000.
00 350 31,
500.
00 400 36,
000.
00
Tea

Pur
ple 90 250 27,
000.
00 330 29,
700.
00 400 36,
000.
00
Sweet
Pot
ato

25
Br
ownSugar 90 250 27,
000.
00 330 29,
700.
00 400 36,
000.
00

RedVel
vet 100 350 30,
000.
00 360 36,
000.
00 400 40,
000.
00

Cheesecake 100 350 30,

000.
00 360 36,
000.
00 400 40,
000.
00

TOTAL SALES PER 1,

171,
900.
00 1,
208,
840.
00 1,
322,
800.
00
YEAR

TOTALSALESPERMONTH(
30day
s) 97,
658.
30 100,
736.
70 110,
233.
30

Br
eadandPast
ry

I
tems Uni
t No. Year Subt
otal Year Subt
otal Year Subt
otal
Pr
ice per 1 2 3
or
der

CAKES

BananaOr
eo 50 110 5,
500.
00 130 6,
500.
00 150 7,
500.
00
Yaki
gashi

Mar
shmal
l
ow 65 90 5,
850.
00 110 7,
150.
00 110 7,
150.
00
Choco
Yaki
gashi

Sal
ted 70 80 5,
600.
00 110 7,
700.
00 120 8,
400.
00
Cheese
Yaki
gashi

NamaChoco 55 110 6,
050.
00 130 7,
150.
00 130 7,
150.
00
Sand
Chocol
ate

Li
ghtDoubl
e 80 75 6,
000.
00 100 8,
000.
00 150 12,
000.
00
CheeseCake

Car
amel 85 70 5,
950.
00 100 8,
500.
00 150 12,
750.
00
Cr
unch

Banana 55 110 6,
050.
00 150 8,
250.
00 200 11,
000.
00
Char
lot
te

RedVel
vet 65 100 6,
500.
00 150 9,
750.
00 200 13,
000.
00

SANDWI
CH&PASTA

Mesqui
l
la 55 130 7,
150.
00 160 8,
800.
00 200 11,
000.
00
Chi
cken
Sandwi
ch

26
Gr
il
led 60 130 7,
800.
00 160 9,
600.
00 200 12,
000.
00
Gar
denSpam
Sandwi
ch

St
eak 80 120 9,
600.
00 160 12,
800.
00 200 16,
000.
00
Sandwi
ch

Cheesest
eak 100 90 9,
000.
00 120 12,
000.
00 130 13,
000.
00
Sandwi
ch

Whi
teCr
eamy 130 90 11,
700.
00 120 15,
600.
00 130 16,
900.
00
Mushr
oom

Thr
eeCheese 140 80 11,
200 100 14,
000.
00 100 14,
000.
00
RedSauce

TunaPest
o 145 60 8,
700.
00 100 14,
500.
00 100 14,
500.
00

Tomat
o 150 60 9,
000.
00 90 13,
500.
00 100 15,
000.
00
Cr
eam

BREADS

Bl
ueber
ry 30 150 4,
500.
00 210 6,
300.
00 220 6,
600.
00
Br
ioche

Al
mond 30 150 4,
500.
00 210 6,
300.
00 220 6,
600.
00
Dani
sh

Ohay
o 40 120 4,
800.
00 200 8,
000.
00 220 8,
800.
00
Sunr
ise

Mel
onPan 40 120 4,
800.
00 200 8,
000.
00 220 8,
800.
00

Cof
feePan 40 120 4,
800.
00 200 8,
000.
00 220 8,
800.
00

Br
eakf
ast 20 160 3,
200.
00 220 4,
400.
00 250 5,
000.
00
Rol
l
s

SI
DEORDERS

Fr
enchFr
ies 45 300 13,
500.
00 400 18,
000.
00 450 20,
250.
00

Cur
lyFr
ench 60 270 16,
200.
00 300 18,
000.
00 350 21,
000.
00
Fr
ies

Oni
onRi
ngs 50 300 15,
000.
00 330 16,
500.
00 350 17,
500.
00

Pot
atoSt
ri
ps 45 300 13,
500.
00 330 14,
850.
00 350 15,
750.
00

Col
esl
aw 40 300 12,
000.
00 330 13,
200.
00 350 14,
000.
00

27
TOTALSALESPERYEAR 218,
450.
00 285,
350.
00 323,
550.
00

TOTALSALESPERMONTH(
30day
s) 18,
240.
17 23,
779.
17 26,
962.
5

Tot
alSal
esFor
ecast

Par
ti
cul
ar Year1 Year2 Year3

Br
eadandPast
ry 218,
450.
00 285,
350.
00 323,
550.
00

Bev
erages 1,
171,
900.
00 1,
208,
840.
00 1,
322,
800.
00

Tot
alExpenses 1,
390,
350.
00 1,
494,
190.
00 1,
646,
350.
00

MANAGEMENTANDPERSONNEL

7th St
reetCaf
éwi
l
lbedi
rect
lyundert
hesuper
visi
onoft
he7owner
s,
t
heywi
l
lseet
hef
unct
ionsofMar
ket
ing,Fi
nanceandAdmi
nist
rat
ive.Ser
vice
cr
ews/
Bar
ist
awi
l
lbehandl
edbyt
heHeadBar
ist
ainchar
geoft
hePr
oduct
ion
aspectandt
hePast
ryChef
.TheHeadBar
ist
awi
l
lal
socheckt
hest
atusoft
he
per
for
manceoft
het
rai
neest
hroughsuper
visi
onoft
hedai
l
yoper
ati
onand
get
ti
ngf
eedbacksf
rom cl
i
ent
s.

Per
sonnelf
ort
heCof
feeshopwi
l
lcomef
rom bot
hgr
aduat
esand
cur
rentt
rai
neesofBar
ist
a Tr
aini
ng Pr
ogr
am and NCI
IBr
ead and Past
ry
passer
.TheHeadBar
ist
awi
l
llookov
ert
hecof
feeshopdur
ingoper
ati
ng
hour
soft
hecof
feeshopf
rom 6:
00AM-6:
00PM ev
eryweekday
s.Ther
ewi
l
l
bet
woBar
ist
asondut
yev
eryshi
ft
ingaspar
toft
hepr
oduct
ionst
aff
.Thei
r
dut
ywi
l
lbepar
toft
hei
rIn-
Houset
rai
ning.

ThePast
rychefwi
l
lal
soov
erl
ookt
het
rai
ner
sint
hei
rpr
oduct
iononl
yin
t
heki
tchen.ThePast
rychefwi
l
lonl
yhav
e5hour
sofwor
kfr
om 6AM t
o10
AM.

28
 Tabl
e5.Or
gani
zat
i tof7thSt
onChar reetCaf
é

I
nter
iorDesi
gn

7t
hSt
reetCaf
éwi
l
lbeof
fer
ingcount
erser
vicei
napr
ofessi
onal
l
y
desi
gned,cozy
,inv
iti
ng i
nter
iorspace.I
nter
iorsweat
ing wi
l
lbeami
xof
smal
l
eri
ndi
vi
dualt
abl
esf
ori
nti
macyandl
onger
,bench-
sty
leonesf
orl
arger
gr
oups, swi
ng chai
rs, book cases. Ext
eri
or seat
ing wi
l
l consi
st of
weat
her
prooft
abl
esandchai
rswi
thav
ail
abl
esunshadeumbr
ell
as.

Oper
ati
onofBusi
ness

7th St
reetCaf
éint
endt
obeopenf
rom 6:
30AM-10PM onweekday
s,
and7:
00AM-10PM onweekends.

St
aff
ingRequi
rement
s

7thSt
reetCaf
éwi
l
lhi
reone(
1)headbar
ist
a,one(
1)past
rychef
,four(
2)
bar
ist
a,t
wo(
2)ser
vicecr
ew,one(
1)Ki
tchenSt
aff
,andt
wo(
2)secur
it
y
guar
ds.

STAFF DESCRI
PTI
ON QUALI
FICATI
ONS

Owner
s The7owner
soft
hecaf
éwi
l
lbe
(
Manager
s) assi
gnedt
oov
erseeanddi
rect
t
heact
ivi
ti
esoft
hecof
fee

29
 shop.Theowner
sdi
rectt
he
ent
ir
ecof
feeshopoper
ati
on,
whi
chi
ncl
udespl
anni
ngof
sal
esandmar
ket
ingef
for
ts,
ensur
ingt
heshopmeet
squal
i
ty
andf
oodser
vicer
egul
ator
y
r
equi
rement
s,andmaki
ngsur
e
cust
omer
sar
epr
ovi
dedwi
th
except
ional
ser
vice.Ont
he
admi
nist
rat
iveaspect
,the
Owner
scheckst
hei
nvent
oryof
suppl
i
es,
signspur
chase
r
equest
sandcount
erchecks
dai
l
ysal
esandpr
epar
esa
f
inanci
alr
epor
tonamont
hly
basi
s.

HeadBar
ist
a TheHeadBar
ist
awi
l
lhav
ethe  Mal
e/Femal
e
f
oll
owi
ngr
esponsi
bil
i
ties:
 Has2y
ear
sof
ov
erseeandsuper
viset
he
exper
iencei
nsai
djob
Bar
ist
asi
ncl
udi
ngt
rai
nees
woul
dbeanadv
ant
age
under
goi
ngt
heI
n-house
t
rai
ning,
checkt
hequal
i
tyof  HasNCI
IforBar
ist
a
bev
eragepr
oduct
s,t
hedai
l
y
 Hasagood
i
nvent
oryandt
heser
vice
i
nter
per
sonal
ski
l
lsand
r
ender
edt
ocl
i
ent
sandf
orwar
d
l
eader
shi
pski
l
ls
dai
l
ysal
est
otheCof
feeShop
Manager
.  Hasapl
easant
per
sonal
i
ty

Past
ryChef ThePast
ryChefwi
l
lhav
ethe  Mal
e/Femal
e
f
oll
owi
ngr
esponsi
bil
i
ties:
 Hasatl
east2y
ear
s’
ov
erseeandsuper
viset
he
exper
iencei
nsai
djob
ki
tchenst
aff
sincl
udi
ngt
rai
nees
under
goi
ngt
heI
n-house  HasNCI
IinBr
eadand
t
rai
ning,
checkt
hequal
i
tyof Past
ry

30
 br
eadandpast
rypr
oduct
s,t
he  Hasapl
easant
dai
l
yinv
ent
oryandt
heser
vice per
sonal
i
ty
r
ender
edt
ocl
i
ent
sandf
orwar
d
dai
l
ysal
est
otheCof
feeShop
Manager
.

Qual
i
ficat
ionsf
ort
hej
ob
i
ncl
udeex
per
iencei
noper
ati
on
ofbr
eadandpast
ry
shop/
baker
y.

Bar
ist
a Thet
rai
neewi
l
lbet
rai
nedby  Mal
e/Femal
e
t
heheadbar
ist
aast
heywi
l
l
 Has1-
yearex
per
iencei
n
maket
hebev
eragef
ort
he
sai
djob
cust
omer
s.Bar
ist
aTr
aineecan
mant
hecount
ert
otakeor
der
s.  Wi
l
li
ngt
obet
rai
ned
Thequal
i
ficat
ionf
ort
rai
neesi
s
 Hasagood
hi
ghschool
graduat
e/col
l
ege
i
nter
per
sonal
ski
l
land
l
evel
wil
l
ingt
otr
ainandi
sgood
hasapl
easant
i
ncommuni
cat
ionandhas
per
sonal
i
ty
pl
easantper
sonal
i
ty.

Ser
viceScr
ew TheSer
viceCr
ewwi
l
lbet
rai
ned  Mal
e/Femal
e
byt
hebar
ist
a.Ser
viceCr
ewcan
 Wi
l
li
ngt
obet
rai
ned
mant
hecount
ert
otakeor
der
s.
Thequal
i
ficat
ionf
ort
hisi
shi
gh  Hi
ghSchool
school
graduat
e/col
l
egel
evel Gr
aduat
e/Col
l
egel
evel
wi
l
li
ngt
obet
rai
nandI
sgoodi
n
 Hasagood
communi
cat
ingandhasa
i
nter
per
sonal
ski
l
land
pl
easantper
sonal
i
ty.
hasapl
easant
per
sonal
i
ty

Ki
tchenSt
aff Theki
tchenst
affwi
l
lbet
rai
ned  Mal
e/Femal
e
byt
hepast
rychefaccor
dingt
o
 Wi
l
li
ngt
obet
rai
ned
hi
sli
ki
ng.Ki
tchenst
affwi
l
lonl
y
bequal
i
fiedf
ormal
efort
his  Hi
ghSchool
wi
l
lincl
udel
i
fti
ngheav
ysacks. Gr
aduat
e/Col
l
egel
evel

31
 Heshoul
dal
soknowhowt
o  Hasagood
cook.Thequal
i
ficat
ionf
ort
his i
nter
per
sonal
ski
l
land
i
sei
therhi
ghschool hasapl
easant
gr
aduat
e/col
l
egel
evel
wil
l
ingt
o per
sonal
i
ty
bet
rai
n.

Secur
it
yGuar
d Responsi
blef
ort
hesaf
etyof  Mustbeanexper
ience
t
heempl
oyees,
cust
omer
sand secur
it
yguar
d
t
heshop.
 Mustbel
i
censed
secur
it
y

LaborRequi
rement
s

Al
lempl
oyeest
hatwi
l
lbehi
redi
nourest
abl
i
shmentmustpr
esental
l
l
egal
paper
s.

 NBICLEARANCE

 SSS

 OTHERI
DsuchasVOTERSI
.DandPOSTALI
.D

 BARANGAYCLEARANCE

 MEDI
CALCERTI
FICATE

LaborBenef
it
s

 SSS

 PHI
LHEALTH

 13THMONTHPAY

 SERVI
CEI
NCENTI
VELEAVE

 PATERNI
TYLEAVE

 MATERNI
TYLEAVE

32
Schedul
eOf
fofEmpl
oyees

MORNI
NGSCHEDULE

EMPLOYEES Head Bar

ist
a1 Past
ryChef Ki
tchen Secur
it
y
Bar
ist
a St
aff Guar
d

Ti
meI
n 7:
00AM 5:
00AM 5:
00AM 7:
00AM 5:
00AM

Ti
meOut 4:
00PM 2:
00PM 10:
00AM 4:
00PM 3:
00PM

LunchBr
eak 12:
00- 11:
00- 8:
00-
8:30AM 12:
00NN- 11:
00-
1:
00PM 12:
00NN 1:
00PM 12:
00NN

Br
eak 10:
00- 9:
00- 10:
00- 9:
00-
10:
30AM 9:
30AM 10:
30AM 9:
30am

EVENI
NGSCHEDULE

EMPLOYEES Bar
ist
a2 SC1 SC2 Secur
it
yGuar
d

Ti
meI
n 2:
00PM 2:
00PM 2:
00PM 2:
00PM

Ti
meOut 11:
00PM 11:
00PM 11:
00PM 11:
00PM

LunchBr
eak 5:
30-
6:30PM 6:
30NN-
7:30PM 7:
30NN-
8:30PM 7:
00-
8:00PM

Br
eak 3:
30-
4:00PM 4:
00-
4:30PM 4:
30:
00-
5:00PM 5:
00-
5:30PM

Admi
nist
rat
ionExpense

ADMI
NISTRATI
ONEXPENSE

St
aff Dai
lyRat
e Mont
h Year

HeadBar
ist
a P400.
00 10,
000.
00 120,
000.
00

Bar
ist
a P350.
00 8,
750.
00 105,
000.
00

Bar
ist
a P350.
00 8,
750.
00 105,
000.
00

Cr
ew P280.
00 7,
000.
00 84,
000.
00

Cr
ew P280.
00 7,
000.
00 84,
000.
00

33
Past
ryChef P400.
00 10,
000.
00 120,
000.
00

Ki
tchenSt
aff P280.
00 7,
000.
00 84,
000.
00

Secur
it
yGuar
d P300.
00 7,
500.
00 90,
000.
00

TOTAL P792,
000.
00

*
P280.
00i
sthebasi
csal
aryoft
heempl
oyeeperday(
local
)basedont
her
egul
ator
y
boar
dofDepar
tmentofLaborandEmpl
oyment(
DOLE)
.

REGULATI
ONS/
ENVI
RONMENTALI
SSUES

LegalFor
m ofBusi
ness

Themanagementwi
l
lappl
yfr
om t
heLocal
Gov
ernmentUni
tconcer
ned

pur
suantt
oExecut
iveOr
derNo.71and72f
ort
heappr
oval
ofpl
ansf
orcof
fee

shopest
abl
i
shment
soft
hef
oll
owi
ng:

 Depar
tmentofTr
adeandI
ndust
ry

 May
orandBusi
nessPer
mit

 Bar
angayCl
ear
ance

 Bur
eauofI
nter
nal
Rev
enue

 Soci
alSecur
it
ySy
stem

 Fi
rePer
mit

 Sani
tat
ionPer
mit

PRODUCTI
ONCOST

EXPENSE COST/
AMOUNT

Busi
nessPer
mit P15,
500.
00

DTIRequi
rement
s P2,
400.
00

Bar
angayCl
ear
ance P400.
00

34
BI
RRegi
str
ati
on P1,
700.
00

Fi
rePer
mit P500.
00

Sani
tar
yPer
mit P600.
00

Mar
ket
ing/
Promot
ion P9,
300.
00

Expense

TOTAL P29,
900.
00

WASTEDI
SPOSALSYSTEM

7th St
reetCaf
éwi
l
lhav
eit
sown wast
edi
sposalsy
stem wher
ein
gar
bagecanswi
thhav
eaWast
eSegr
egat
ionGui
del
i
nef
ort
hecust
omer
sto
makeapr
operdi
sposal
oft
hei
rwast
e.

 Wast
eSegr
egat
ionGui
del
i
newi
l
lhav
e3col
ors(
Green,
Blue,
andYel
l
ow)
f
ort
hecost
umer
stodi
sposeoft
hei
rwast
e;Gr
eenf
ort
hepaper
/paper
cups,
Bluef
orpl
ast
ics/
plast
iccups,
andYel
l
owf
orf
oodwast
e.

 7thSt
reetCaf
éwi
l
lhav
e3l
ocat
ionf
ort
hegar
bagecans;Onewi
l
lbeat
t
heki
tchen;Secondi
satt
hesi
deoft
hef
rontdoor
;andl
ast
lyatt
he
out
sideoft
hecaf
é)

 Ki
tchenst
affwi
l
lber
esponsi
blef
orcol
l
ect
ionoft
hegar
bageev
eryday
andmakesur
ethati
tiswel
lsegr
egat
ed.

 Gar
bagecol
l
ect
edwi
l
lbest
ocki
nthebackoft
hecaf
eunt
ilt
hegar
bage
col
l
ect
orcol
l
ect
sthem.

CRI
TICALRI
SKFACTORS

Mar
ketRi
sk

Themai
nri
ski
smonet
aryandourt
argetmar
ketmaynotpat
roni
zeour
pr
oductbecausei
tisl
ocal
l
ymade.

35
Fi
nanci
alRi
sk

Thei
nvest
orsmayhav
ethei
rdoubti
ftheycant
rustanewbusi
nessas
gas7thSt
bi reetcaf
éandi
fthei
rmoneywi
l
lbewor
thi
nvest
ing.

START-
UPSCHEDULE

Act
ivi
ti
es: FEB MAR APR MAY

Weeks 123412341 2 3 4 1 2 3 4

Busi
nessPl
anni
ng

Renov
ati
ngt
hespace

Appl
i
cat
ionf
orbusi
ness
per
mit
sandot
her
s

Hi
ri
ngofper
sonnel
/st
aff
s

Pur
chasi
ngof
st
ocks/
suppl
i
es

St
artofbusi
nessoper
ati
on

Pr
omot
ionof7thSt
reetCaf
é

36
FI
NANCI
ALPROJECTI
ONS

DEPRECI
ATI
ON

I
TEMS Uni
tCost Numberof Esti
mat ed Sal
v age Depr
eciat
ion=
UsefulLif
e Val
ue( 10% (act
ualcost-
Uni
ts
i
nYear s ofUnitCost) salv
age
v
alue)
/usefull
i
fe

Har
ioCof
feeDr
ip 4300.
00 1 5 430.
00 774.
00
Ket
tl
e

Hari
oV60dr
ipper 3400.
00 1 5 340.
00 612.
00
andpot

Hari
oV60dr
ip 5300.
00 1 5 530.
00 954.
00
st
ati
on

Hari
oCof
feeDr
ip 5400.
00 1 5 540.
00 972.
00
Scal
e

BarSpoon 180.
00 2 5 18.
00 32.
40

Gr
inderBr
ush 240.
00 2 2 24.
00 108.
00

ShotGl
ass 60.
00 6 1 6.
00 54.
00

Cappucci
noCup 240.
00 12 3 24.
00 72.
00
andSaucer

Latt
eCupand 180.
00 12 3 18.
00 54.
00
Saucer

Steami
ngPi
tcher 300.
00 4 3 30.
00 90.
00
20oz

Steami
ngPi
tcher 360.
00 2 3 36.
00 108.
00
32oz

Steami
ngPi
tcher 180.
00 2 3 18.
00 54.
00
12oz

Wat
ergobl
ets 60.
00 12 3 6.
00 18.
00

I
ri
shcof
feegl
ass 108.
00 12 1 10.
80 97.
20

37
Col
l
insgl
ass 84.
00 12 1 8.
40 75.
60

Hi
ghbal
lgl
ass 84.
00 12 1 8.
40 75.
60

Squeezebot
tl
e 72.
00 3 3 7.
20 21.
60

I
ceshov
els 180.
00 4 5 18.
00 32.
40

Chestbox 3600.
00 1 5 360.
00 648.
00

Al
lpur
poset
ongs 120.
00 3 3 12.
00 36.
00

Spat
ula 180.
00 2 3 18.
00 54.
00

Mi
l
kther
momet
er 360.
00 2 5 36.
00 64.
80

Bl
i
ndf
il
ter 180.
00 1 2 18.
00 81.
00

Espr
esso 270790.
00 1 15 27,
079.
00 16,
247.
40
Machine,
Classe7S,
2grouphead,
Refr
igerat
or,
3 8500.
00 1 15 850.
00 510.
00
cubi
cf t
Aut
omati
cDrip 8500.
00 1 10 850.
00 765.
00
Cof
feemaker

Tabl
eTop 3910.
00 1 10 391.
00 351.
90
CampingSt
ove

Commer ci
al 1700.
00 1 5 170.
00 306.
00
Bl
enderwith
Pi
tcher
HandSt
opWat
ch 1700.
00 3 5 170.
00 306.
00

Fr
enchPr
ess, 2040.
00 2 5 204.
00 367.
20
si
ngl
eSer
ving

38
FrenchPr
ess,
2 2720.
00 2 5 272.
00 489.
60
servi
ng

Si
phon 7820.
00 2 5 782.
00 1,
407.
60

Pour
over 9350.
00 2 10 935.
00 841.
50

Cockt
ail
Shaker 1530.
00 3 10 153.
00 137.
70

MokkaBi
alet
ti 2550.
00 2 10 255.
00 229.
50

WhippedCream 1530.
00 1 10 153.
00 137.
70
Di
spenser

RoundTr
ay 1360.
00 5 5 136.
00 244.
80

Mi
l
kCar
afe 680.
00 2 5 68.
00 122.
40

Spoon 13 50pcs. 1 1.
3 11.
7
Br
eadkni
fe 15.
50 50pcs. 1 1.
55 13.
95
For
k 13 50pcs. 1 1.
3 11.
7
Saucer 12 50pcs. 1 1.
2 10.
8
Cup 20 30pcs. 1 2.
00 18.
00
Past
ryDi
spl
ay 18,
655 1 10 1,
865.
5 1,
678.
95
Ai
rconSt
and 11,
200 1 10 1,
120.
00 1,
008.
00
Ai
rconBeam 7,
200 2 10 720.
00 648.
00
Ai
rcon(
1HP) 2,
300 2 10 230.
00 207.
00
Wi
-Fi 2,
000 1 10 200.
00 180.
00
Bookshel
ves 10,
000 15 1,
500.
00 566.
67
Magazi
nes 5,
000 200 5 500.
00 900.
00
Col
l
ect
ions
Books 15,
000 500 15 1,
500.
00 566.
67
Col
l
ect
ions
Comi
cs 15,
000 700 15 1,
500.
00 566.
67
Col
l
ect
ions
Col
oredChal
ks 60 15 6.
00 3.
6

39
Bl
ackboar
d 400 1 15 40.
00 24.
00
Pai
nti
ngs 1000 8 15 100.
00 60.
00
AdSignagew/ 4,
300 1 5 430.
00 774.
00
l
ight
CCTVCameras 3,
500 1 10 350.
00 315.
00
andI
nst
all
ati
on
Comput
er 18,
500 1 10 1,
850.
00 1,
665.
00
Of
fi
ceChai
r 1,
375 1 15 137.
50 82.
5
Of
fi
ceCabi
net 2,
415 1 15 241.
50 144.
9
Of
fi
ceTabl
e 1,
920 1 15 192.
00 115.
2
Count
erCabi
net 1,
830 1 10 183.
00 164.
7
POS 25,
000 1 5 2,
500.
00 4,
500.
00
Tabl
et 7,
500 2 5 750.
00 1,
350.
00
Tr
ashBi
n 200 6 10 20.
00 18.
00
Fi
reExt
ingui
sher 2400 2 10 240.
00 216.
00
Manager
sUni
for
m 550 1 5 55.
00 99.
00
St
affUni
for
m 400 5 5 40.
00 72.
00
ChefUni
for
m 550 1 5 55.
00 99.
00
Amplif
ierand 12,
000.
00 1 5 1,
200.
00 2,
160.
00
Speakers

TOTAL P44,
303.
22

40
Bal
anceSheetPr
oject
ion

7thSt
reet
Bal
anceSheet
f
ort
heYear2021-
2023
YEAR 2021 2022 2023
ASSETS
Cashonhand 2,
000,
000.
00 - -
Cashi
nthebank 500,
000.
00 - -
ShopSuppl
i
es 200,
000.
00 150,
00.
00 150,
000.
00
ShopEqui
pment 300,
000.
00 - -
Off
ice Equi
pment(
incl
udes 100,
000.
00 - -
POS)
ShopMachi
ner
ies 340,
000.
00 - -
LandExpenses 300,
000.
00 - -
Tot
al P3,
740,
000.
00 150,
000.
00 150,
000.
00
LI
ABI
LITI
ESANDEXPENSES
Account
spay
abl
e 5,
000.
00 5,
000.
00 5,
000.
00
Ut
il
it
iesExpense 1,
500.
00 1,
500.
00 1,
500.
00
Sal
ari
es 792,
000.
00 792,
000.
00 792,
000.
00
Legal
Expense 29,
900.
00 - -
Mar
ket
ingExpense 100,
000.
00 50,
000.
00 50,
000.
00
Renov
ati
onExpense 500,
000.
00 - 70,
000.
00
Sal
esTax 2,
000.
00 2,
000.
00 2,
000.
00
I
ncomeTax 2,
500.
00 2,
500.
00 2,
500.
00
Owner
s’Equi
ty 100,
000.
00 - -
Tot
al P1,
532,
900.
00 P853,
000.
00 P923,
000.
00

41
I
ncomePr
oject
ion

I
ncomePr
oject
ionof7thSt
reetCaf
é
Par
ti
cul
ar Year1 Year2 Year3 Tot
al
I
ncome
Sal
es(Coff
ee 1,
171,
900.
00 1,
208,
840.
00 1,
322,
800.
00 3,
703,
540.
00
Bever
ages)
Sal
es(
Bread 218,
450.
00 285,
350.
00 323,
550.
00 827,
350.
00
&Past
ry)
Tot
alI
ncome 1,
390,
350.
00 1,
494,
190.
00 1,
646,
350.
00 4,
530,
890.
00
Expenses
Sal
ari
es and P792,
000.
00 P792,
000.
00 P792,
000.
00 P2,
376,
000.
00
Wages
Employee P10,
000.
00 P10,
000.
00 P10,
000.
00 P30,
000.
00
Benefi
ts
Suppl
i
esand P100,
000.
00 P100,
000.
00 P100,
000.
00 P300,
000.
00
Mater
ial
s
Depreci
ati
on P44,
303.
22 P44,
303.
22 P44,
303.
22 P132,
909.
66
expenses
Total P946,
303.
22 P946,
303.
22 P946,
303.
22 P2,
838,
909.
66
Expenses

NetI
ncome P444,
046.
78 P547,
886.
78 P700,
046.
78 P1,
691,
980.
34
(Net I
ncome
=GrossSales
– Total
Expenses)
Retur n on 63.
17% 77.
97% 99.
59% 240.
72%
Investment
(Return On
I
nv estment
=Net
Oper ati
ng
I
ncome/ Ave.
Oper ati
ng
Asset s x
100)

Av
erageOper
ati
ngAsset
s=P702,
898.
00

42
CashFl
owPr
oject
ions

Par
ti
cul
ars Year Tot
al
1 2 3
CashI
nfl
ow
Begi
nni
ng 1,
816,
054.
5 2,
408,
244.
5 4,
224,
299.
00
Bal
ance
I
nit
ial 2,
000,
000.
00 - - 2,
000,
000.
00
I
nvestment
Sal
eofBread 218,
450.
00 285,
350.
00 323,
550.
00 827,
350.
00
andPast
ry
Sal
e of 1,
171,
900.
00 1,
208,
840.
00 1,
322,
800.
00 3,
703,
540.
00
Bever
ages
Tot
al Cash 3,
390,
350.
00 3,
310,
244.
5 4,
054,
594.
5
I
nfl
ow

Cash
Outf
low
Tool
s and 672,
295.
50 - - 672,
295.
50
Equi
pment
Suppl
i
esand 100,
000.
00 100,
000.
00 100,
000.
00 300,
000.
00
Mater
ial
s
Employee 10,
000.
00 10,
000.
00 10,
000.
00 30,
000.
00
Benefi
ts
Sal
ari
es and P792,
000.
00 P792,
000.
00 P792,
000.
00 2,
376,
000.
00
Wages
Tot
al Cash 1,
574,
295.
50 902,
000.
00 902,
000.
00 3,
378,
295.
00
Out
flow

Net Cash 1,
816,
054.
5 2,
408,
244.
5 3,
152,
594.
5 7,
376,
893.
5
Out
fl
ow

43
BREAK-
EVENANALYSI
S

Thecost
ingofal
lt n7thSt
hemenui reetCaf
éwi
l
lbedependi
ngont
he
pr
iceofi
ngr
edi
ent
spur
chasedt
hatwi
l
lbeconv
ert
edi
ntheuni
tmul
ti
pli
edby
t
hequant
it
y.Thi
swi
l
lhav
eaddedt
othebuf
ferwhi
chi
s20%pl
ust
he30%of
sal
aryoft
heempl
oyeesandanot
heraddi
ti
onal
ist
hemar
k-upwhi
chi
s25%.

Sampl
eCost
ing

NameofReci
pe:Cappucci
no

Qt
y. Uni
t I
ngr
edi
ent
s Pur
chase Uni
tofConv
ersi
on Uni
t Ext
ensi
on
Pr
ice Cost Cost

12 g. Cof
feeBeans 2000.
00/
kil
o 2000.
00/
1000= 2.
00 24
2.
00

180 ml Mi
l
k 85.
00/
Lit
er 85/
1000=.
085 0.
085 15.
3

TOTAL 39.
3

BUFFER20%+SALARY30% 30.
5

TOTALRECI
PECOST 69.
8

MARKUP35% 25.
00

SELLI
NGPRI
CE 94.
8

FI
NALPRI
CE 95.
00

CAPI
TALREQUI
REMENTS&STRATEGY

Thecapi
talwi
l
lbedi
vi
dedamongt
he7owner
s/st
akehol
der
soft
he
caf
é.I
nit
iali
nvest
mentwoul
dbeP2,
000,
000.
00.Ot
herexpenseswoul
dbe
i
nvest
mentf
rom ot
herf
ami
l
ymember
sthatwant
stoi
nvesti
nthe7th St
reet
Caf
é.

FI
NALFI
NDI
NGS&RECOMMENDATI
ONS

A numberofact
ionsar
erecommendedf
ort
hebusi
ness.Fi
rst
,the
ent
erpr
isehast
omai
ntai
nhi
ghcust
omert
raf
fi
cini
tsst
oret
osust
ainal
lsal
es
t
arget
s.Thi
swoul
dincl
udest
udi
esonmaxi
miz
ingst
orehour
sandi
ncl
udi
ng
weekendsi
nst
oreoper
ati
ons.Second,ensur
ingsust
ainabi
l
itywi
l
lrequi
rea

44
per
iodi
cev
aluat
ionofst
rat
egi
esused onal
laspect
soft
hev
ent
ureand
adj
ust
ingt
hest
rat
egi
est
ofi
ttheneedsandwant
sofcust
omer
s.Ext
ensi
ve
pr
omot
ionofpr
oduct
sisr
ecommendedt
hroughal he7th St
aunchoft reet
Caf
écompl
etewi
thsoci
almedi
aexposur
ewhi
cht
hei
nst
it
uti
oncanhar
ness
t
hroughst
akehol
der
smedi
aconnect
ions.Mor
eov
er,gr
assr
oot
spr
omot
ion
wi
thi
nthear
eai
ssuggest
edt
hrought
ast
etest
sint
hev
ari
ousbui
l
dingsand
per
iodi
cpr
omosf
orr
epeatcust
omer
s.Congr
uentt
othest
rat
egyi
ncust
omer
ser
vicei
sensur
ingt
hatt
heper
sonnelpr
oduci
ngt
hecof
feeandbev
eragear
e
i
nhi
ghmor
aleandef
fect
ive.I
tist
henpr
oposedt
hatani
ncent
iveschemebe
st
udi
edf
oral
lempl
oyeesof7thSt
reetCaf
é.

Fur
therst
udi
es on ensur
ing consi
stency i
ntast
e and pr
oduct
ion
ef
fi
ciencyi
sal
sor
ecommended,i
ncl
udi
ngt
imeandmot
ionst
udi
es.Thecaf
e
wi
l
lal
sobenef
iti
ndev
elopi
ngi
tsowndi
sti
nctpr
oductl
i
neandi
ntr
oduci
nga
si
gnat
uret
ast
eonsomeofi
tsbev
erage.

CONCLUSI
ON

Resul
tsoft
hepr
oject
edi
ncomest
atementandpr
oject
edcashf
low
st
atementundert
hebasecaseshow t
hatt
hepr
ojecti
sfeasi
bleandv
iabl
e.
Thi
sisbasedont
heposi
ti
venetpr
esentv
alueandr
etur
noni
nvest
ment
gr
eat
ert
hant
hecostofcapi
tal
orpr
evai
l
ingi
nter
estr
ate.

Thepr
oject
ed i
sdeemed r
elat
ivel
ylow i
nri
skwi
th ahi
gh mar
ket
sust
ainabi
l
ityandpossi
blegr
owt
h.Ther
efor
e,i
tisr hat7th
ecommendedt
St
reetCaf
épr
oceedwi
thoper
ati
ngasani
ncomegener
ati
ngpr
ojectoft
he
i
nst
it
uti
onbyt
hef
ir
stmont
hof2021.

45
BI
BLI
OGRAPHY

Li
st:Must
-Tr
yLocalCof
feeBr
andsi
nthePH"
,Phi
l
ippi
nePr
imer
.Post
edon31
Oct
ober2019,
www.
pri
mer
.com.
ph.Accessedon29August2020.

BMIResear
ch.(
2017,Jul
y26)
.Phi
l
ippi
nesFood&Dr
inkRepor
t.Ret
ri
eved
f
rom ht
tps:
//st
ore.
bmi
resear
ch.
com/
phi
l
ippi
nes-
food-
dri
nk-
repor
t.
html

Nat
ionalCof
feeAssoci
ati
on.(
2017,Jul
y26)
.Ret
ri
evedf
rom Nat
ionalCof
fee
Associ
ati
onUSA:www.
ncausa.
org

Phi
l
ippi
neCof
feeBoar
d.(
2017,Jul
y26)
.Ret
ri
evedf
rom Phi
l
ippi
neCof
fee
Boar
d:phi
l
cof
feeboar
d.com

A Feasi
bil
i
tySt
udyPr
esent
ed t
othe Facul
tyoft
he Col
l
ege ofBusi
ness
Admi
nist
rat
ionLYCEUM OFTHEPHI
LIPPI
NESUNI
VERSI
TY

46