ABOUT

Jaxon is a full-time student who AGE 23

goes to school for at least 5-6
GENDER Male
hours almost everyday. He gets
annoyed every time he forgets OCCUPATION Full time student
to bring out the house keys as
INCOME No income
his parents are both out working.
He expects for a better and STATUS Single
convenient way to help solve
his recklessness.

USER PERSONA
NEEDS FRUSTRATIONS

Jaxon To not need to ever carry

physical keys out
Tends to forget to bring out
house keys

To have an easier way to No one is home to open the

“I’ve had enough of spending my time loitering unlock the door door for him
at cafes or school while waiting for my parents
to get home so I can get into the house.” Kept misplacing the house keys
 ABOUT
Coey is a mother of two who AGE 38
struggles with homemaking.
GENDER Female
She goes to the market once
every two days to keep her OCCUPATION House Wife
family well-fed. She gets
INCOME No income
frustrated every time her bags
of stuff starts dropping when STATUS Married
she is looking for her keys.

USER PERSONA
NEEDS FRUSTRATIONS

Coey To unlock and lock the door

in short amount of time
Inconvenient to unlock the door
when hands are occupied

To unlock the door without Hard to look for keys in purse

“My hands are always full everytime I go grocery needing a key from bags full of groceries
shopping. I wish for someone to be there
to help me open the door every Takes couple of minute to just
time I get home” unlock and lock the door
 ABOUT
Eva is an independent woman who AGE 28
stays alone and earns her own
GENDER Female
income to support her living. She
loves shopping a lot and goes to OCCUPATION Employed
the mall every weekend. She gets
INCOME More than RM5k
irritated and tired when her hands
are occupied with shopping bags, STATUS Single
yet she needs to look for keys in
her bag. Her bags are always full
of stuff which make it hard to find
the keys.
USER PERSONA

Eva NEEDS FRUSTRATIONS

“I am so tired when I need to still look for keys to To quickly unlock the door when Hands are too occupied to unlock
unlock the door every time I come home from hands are already full the door with keys
shopping. My legs and hands are already
To unlock the door by just Trouble looking for keys in bag
tired. I wish the door can just unlock
asking it to
on its own when I asked it to.”