Professional Practices

Group 11

M Ashar Hussain 70067023

Ayaz Ahmed 70067016

Section T

Assignment # 1
 P@SHA
( Pakistan Software Houses Association for IT and ITES (P@SHA))
Pakistan Software Houses Association for IT and ITES (P@SHA) was initiated by a number of
software houses in an attempt to create a functional trade association for the IT industry in Pakistan.
Aiming to protect the rights of its members; P@SHA lobbied with the government to initiate policies
and create an environment that would attract more firms to join the industry. Over the course of the
last fifteen years, P@SHA has broadened its scope to include other IT enabled services companies
such as Internet Service Providers, Call Centers etc.

Today over three hundred and fifty companies are active members of P@SHA, thus demonstrating
how in the long run P@SHA has achieved its aim to help firms establish themselves providing
assistance to help them gain access to potential clients, locally and internationally.

P@SHA acts as the voice of the industry. Over the years it has dealt with issues that no company
could manage single-handedly; such as providing input on policies, legislation and incentives related
to the industry, for organizations in the IT industry. Sponsored career events and salary surveys are
also conducted regularly to assist in the growth of a dynamic sector.

PURPOSE OF P@SHA:
Policy Advocacy

P@SHA’s Chairman, Syed Ahmad, currently heads the Prime Minster’s Task Force on
IT&T’s Sub-committee on IT. P@SHA give their recommendations and proposals to the
Government of Pakistan for making policies that help the IT Industry to grow.

ICT Awards

The P@SHA ICT Awards, which are now in their 10th year, aim to provide recognition
to software and service applications that have been developed in Pakistan, by providing
companies with an opportunity to gain local, regional and international exposure through
on-going promotional activities.
Members Benefits
P@SHA offers two types of memberships (Associate Member, Corporate Member).

Every Membership has its own perks

ProWomen

The aim of this sheet is to have an organically updated directory of women that can be
contacted as speakers, trainers, consultants, board members etc.
Events / CXO Meetups

P@SHA organizes different type of events over the year.

Other initiatives

The below shows all the P@SHA initiatives

• P@SHA ICT AWARDS

• THE NEST P@SHA’S TEC INCUBATOR

• P@SHA STARTUP COMMUNITY

• P@SHA FREELANCER COMMUNITY

• P@SHA FUND FOR SOCIAL INOVATION

➢Partners
• MICROSOFT

• CANADA-PAKISTAN ICT FORUM

• TELENOR

• PSBC

• DISCRETE LOGIX

Value-Added Benefits
1. Health Insurance deals for P@SHA members at a 25% discount; more details are available here.
2. Preferential dollar forex rates with HBL, JS and Meezan for P@SHA member companies.
3. Discounted rates at different hotels. The rates and list are available for the members in the
members’ section of our website. Rates can only be availed if the booking is made through
P@SHA. Please send an email to services@pasha.org.pk
4. Training & Certifications program for P@SHA members is coming up on significant discounts or
some even free.
More benefits, offers, and discounts are regularly shared with members on email and WhatsApp
groups.
 How to Become a Member?
1

Register
Sign up with us. It's free.

Fill the Form

Fill the Online Membership Registration Form to become a member

Deposit Fee
Deposit your fee in P@SHA's bank account for your membership.

GOVT. BODIES ASSOCIATED WITH P@SHA:

• Higher Education Commission, Pakistan
• Pakistan Software Export Board
• Board of Investment
• National ICT R&D Fund
• Electronic Government Directorate, Pakistan
• Ministry of IT and Telecom, Pakistan
• Punjab Information Technology Board, Pakistan
• Pakistan Telecommunication Authority
• Securities & Exchange Commission of Pakistan
• Trade Development Authority of Pakistan
• Universal Service Fund