Professional Documents
Culture Documents
ON
EXECUTIVE TRAINING
GUIDED BY-
Mrs. Parijad Dongure MR. CHIRAG JOSHI
SUBMITTED BY:
AJEET KUMAR
Enroll. No.: 8NBNG010
Summer Internship Program 2009
The MBA Program 2008-2010
ICFAI National College, SIP Centre Nagpur
CERTIFICATE
My SIP would not have been possible without the guidance, support and
encouragement provided by faculties and company people whose belief and
confidence in me have enabled me to do this SIP successfully.
My special thanks to Mr. Chirag Joshi and all the people at Sharekhan for
their help in developing new ideas and skills in me.
And above all, I thank the Almighty without whose blessings, nothing
would have been possible.
AJEET KUMAR
Enrollment No.:8NBNG010
Nagpur
DECLARATION
I, Ajeet kumar hereby declare that this Report has been carried out under the
guidance of my faculty guide Mrs. Parijad Dongure. This report neither in full nor
in part will ever be submitted for award of any other degree of either this
university or any other university.
Ajeet kumar
8NBN010
CONTENT
1. INTRODUCTION
2. COMPANY PROFILE
3. OBJECTIVE
4. TARGET/TASKS SET
5. STRATEGY ADOPTED
6. ACHIEVEMENTS
8. LIMITATIONS
11. CONCLUSION
INTRODUCTION
FINANCIAL SYSTEM
The financial is one of the most important inventions of the modern society. The phenomenon of
imbalance in the distribution of capital or funds existed in every economic system. There are
areas or people with surplus funds and there are those with a deficit. A financial system
functions as an intermediary and facilitates the flow of funds from the areas of surplus to the
areas of deficit. A financial system is a composition of various institutions, markets, regulations
and laws, practices, money managers, analysts, transactions and claims and liabilities.
LIQUIDITY FUNCTION:
PAYMENT FUNCTION:
RISK FUNCTION:
POLICY FUNCTION:
COMPANY PROFILE
SHAREKHAN LIMITED
Sharekhan is one of the top retail brokerage houses in India with a strong online trading
platform. The company provides equity based products (research, equities, derivatives,
depository, margin funding, etc.). It has one of the largest networks in the country with
704 share shops in 280 cities and India’s premier online trading portal
www.sharekhan.com. With their research expertise, customer commitment and
superior technology, they provide investors with end-to-end solutions in investments.
They provide trade execution services through multiple channels - an Internet platform,
telephone and retail outlets.
Sharekhan Ltd. is a brokerage firm which is established on 8th February 2000 and now it
is having all the rights of SSKI. The company was awarded the 2005 Most Preferred
Stock Broking Brand by Awwaz Consumer Vote. It is first brokerage Company to go
online. The Company's online trading and investment site - www.Sharekhan.com - was
also launched on Feb 8, 2000. This site gives access to superior content and transaction
facility to retail customers across the country. Known for its jargon-free, investor friendly
language and high quality research, the content-rich and research oriented portal has
stood out among its contemporaries because of its steadfast dedication to offering
customers best-of-breed technology and superior market information.
Share khan has one of the best states of art web portal providing fundamental and
statistical information across equity, mutual funds and IPOs. One can surf across 5,500
companies for in-depth information, details about more than 1,500 mutual fund schemes
and IPO data. One can also access other market related details such as board
meetings, result announcements, FII transactions, buying/selling by mutual funds and
much more.
Sharekhan's management team is one of the strongest in the sector and has positioned
Sharekhan to take advantage of the growing consumer demand for financial services
products in India through investments in research, pan-Indian branch network and an
outstanding technology platform. Further, Sharekhan's lineage and relationship with
SSKI Group provide it a unique position to understand and leverage the growth of the
financial services sector. We look forward to providing strategic counsel to Sharekhan's
management as they continue their expansion for the benefit of all shareholders."
If we experience their language, presentation style, content or for that matter the online
trading facility, we'll find a common thread; one that helps us make informed decisions
and simplifies investing in stocks. The common thread of empowerment is what
Sharekhan's all about!
"Sharekhan has always believed in collaborating with like-minded Corporate into forming
strategic associations for mutual benefit relationships" says Jaideep Arora, Director -
Sharekhan Limited.
Sharekhan is also about focus. Sharekhan does not claim expertise in too many things.
Sharekhan's expertise lies in stocks and that's what he talks about with authority. So
when he says that investing in stocks should not be confused with trading in stocks or a
portfolio-based strategy is better than betting on a single horse, it is something that is
spoken with years of focused learning and experience in the’ stock markets. And these
beliefs are reflected in everything Sharekhan does for us! Sharekhan is a part of the
SSKI group, an Indian financial services power house, with strong presence in Retail
equities Institutional equities Investment banking.
In Nagpur it is having the branches at C.A. road, near telephone exchange square and
Khare town, Dharampeth and 12-13 franchisees in Nagpur. We have been given the
centre at C.A. road.
Products:
Out of these we have to mostly sell demat accounts and Mutual Funds.
Demat account:
Sharekhan is a depository participant. This means that we can keep the shares in
dematerialized form in Sharekhan. But for this one has to the demat account in
Sharekhan. Dematerialization is the process by which a client can get physical
certificates converted into electronic balances maintained in his account with the DP.
Rs.10000 Nil
Rs.10000/25000 Nil
Equities, and Derivatives trading on the National Stock Exchange of India Ltd. (NSE),
and Bombay Stock Exchange Ltd. (BSE),
Commodities trading on National Commodity and Derivatives Exchange India
(NCDEX) and Multi Commodity Exchange of India Ltd. (MCX),
Depository services,
Online trading services,
IPO Services,
Dial-n-Trade
Portfolio management services,
Fundamental and Technical Research services,
In addition to this they also provide advisory services and distributions for mutual
funds.
Sharekhan ValueLine (a monthly publication with reviews of recommendations,
stocks to watch out for etc.)
Daily research reports and market review (High Noon & Eagle Eye)
Pre-market Report
Daily trading calls based on Technical Analysis
Cool trading products (Daring Derivatives and Market Strategy)
Personalized Advice
Live Market Information
Sharekhan First Step
The Sharekhan FirstStep is a brand new program designed especially for those who are
new to investing in shares. All one have to do is open a Sharekhan FirstStep account
and they guide us through the investing process.
Market Share
Sharekhan enjoyed about 20 per cent market share in Web business (Internet trading) in
stock markets. Three years ago, Web trading showed lot of promise but with the market
witnessing a downturn, there was not much interest among retail customers.
Profits
The share of Web trading constituted 22 per cent of the revenue. As Sharekhan's daily
trading volume was over Rs 200 crore, the share of Web trading at about Rs 40 crore a
day was substantial and a larger part of the volume was coming from day traders.
FINANCIAL CAPABILITY
Taking in to consideration all its assets and liabilities company is valued at around Rs.
750-850 crores.
HIERARCHY IN Sharekhan
There are 14 main hierarchical levels in Sharekhan:
1) Trainees
2) Super trainees
3) Sales executives
4) Assistant sales manager
5) Area sales manager : Mr. Chirag Joshi
6) City sales manager
7) Assistant branch manager
8) Branch manager
9) Regional head
10)Cluster head
11) Business head
12) Country head
13) Directors
14) CEO
STRENGTHS WEAKNESSES
• Technology
• Research reports.
OPPORTUNITIES THREATS
• Competitors.
Account opening:
One can open a Depository Participant (DP) account, either through a Sharekhan
branch or through a Sharekhan Franchisee center.
There is no fee for opening DP accounts with Sharekhan. However a nominal deposit
(refundable) is charged towards services which will be adjusted against all future
billings.
All investors have to submit their proof of identity and proof of address along with the
prescribed account opening form.
1) Proof of Identity
You can submit a photo copy of any of the following
o Voter ID
o Passport
o PAN Card
o MAPIN UID Card
o Driving License
o Photo I card issued by Employer registered under MAPIN
3) Address Proof
You can submit a photo copy of any of the following
o Voter ID Card
o Driving License
o Passport
o Ration Card
o Telephone Bill
o Electricity Bill
o Leave-License
o Bank Passbook
o Latest Bank Statement
o Insurance Policy
o Flat Maintenance Bill
INTRADAY DELIVERY
FnO 0.05%
• HDFC
• Axis Bank
• IDBI
• Citi Bank
• IndusInd Bank
• Union Bank
• ICICI
• Oriental Bank Of Commerce
ADVANTAGES OF SHAREKHAN:
1. Online trading is very user friendly and one doesn't need any software to
access.
2. They provide good quality of services like daily SMS alerts, mail alerts, stock
recommendations etc.
3. Sharekhan has ability to transfer funds from most banks. Unlike ICICI Direct,
HDFC Sec, etc., so investor not really needs to open an account with a particular
bank as it can establish link with most modern banks.
CUSTOMER
• Government Employees
COMPETITORS
1. India Bulls
10. 5
6. Anand Rathi
2. Motilal Oswal paisa.co
m
7. India
3. Religare Infoline
8. Reliance
4. Kotak Money
Securities
9. Angel
Broking
5. ICICI Direct
OBJECTIVE:
• To execute business for the company by selling demat accounts and mutual
funds.
TARGETS
Limited at Nagpur.
To sell 2 Demat accounts per week for 3 months for Sharekhan limited at Nagpur.
To tell the client about the advantages of opening a demat account with
Sharekhan limited.
To take signatures of the client on the KYC (know your customer) form.
To submit the daily report of myself and of all the 6 people in my group to the
company guide.
MY SIP IN SHAREKHAN
Before my Summer Internship Programme, I had very little knowledge about the stock
market and its fundamentals. And now after undergoing training for the 12th week at
have also gained a lot of knowledge about the Sharekhan Company and its various
products, schemes and policies and also about its competitors. The products which I
have sold up till now are Demat accounts and mutual funds. And I am confident about
my knowledge about demat accounts and mutual funds. Although nobody can claim
complete expertise but there is a sea change at least from my point of view. I have
learnt what are the various indices and their significance in market. I have also learnt the
impact of Sensex and Nifty on overall stock market. I have learnt about various
fundamentals and technical aspects, which affect the stock prices in short, run and long
run. At Sharekhan we have also been taught to use the online terminal.
Sharekhan is one of the top retail brokerage houses in India with a strong online trading
platform. The company provides equity based products (research, equities, derivatives,
depository, margin funding, etc.). It has one of the largest networks in the country with
1000 share shops in 375 cities and India’s premier online trading portal
www.sharekhan.com.
Out of these we have to mostly sell demat accounts and Mutual Funds.
In the first week we had training sessions for 3 days in which our company guide
Mr. Chirag Joshi gave us the complete information about the company, its products and
policies. He gave us tips on how to open and close the calls. He also gave us tips on
how to do telecalling. He also gave us information on how to fill the KYC form and what
Then finally after this we were sent to the market to bring demat accounts and Mutual
funds. Initially we faced many obstacles and reasons were many like bad stock market
conditions and we were unable to locate potential market etc. but slowly I collected a
good number of leads and references from whom so ever I met. I am still following the
Our main task is to sell the online demat account. During this venture I came across
many people who came from different walks of life. I have learned how to deal with them
Selling a demat account requires special focus on targeting the customers. Each and
every person does not invest in the share market. The person who will be investing in
the share market should have at least the basic knowledge about the same or should
have the curiosity to gain the same. So what I had to do is to identify the prospective
client and then try to convince them. Wasting time on the customer who does not know
then I call our Chirag sir who then clears my doubts and queries without any irritation.
This not only solves clients query but also makes our concepts clear and strong.
I initially met roundabout 15 to 20 people every day. Out of these I found 5 to 6 persons
who took actual interest in the Demat account and Mutual funds. As I met more and
more people, I learned how to identify the prospective clients. I came to know more
about how to talk to them, how much time should be given to each client. So my clients’
conversion ratio also increased. Even, by solving the customer queries, my own
While selling our product in the market, I also came to know more about our
competitor's product like, ICICIDirect, India bulls, India Infoline, Motilal Oswal, Ventura,
Angel Broking etc. and their strategy of marketing and the consumer's preference
I did cold calling in these three months and created my own database through it. In the
second month some of the follow-ups from the first month started converting. Sharekhan
also started giving advertisement in leading English dailies and on channels like CNBC
where the customers care toll free number is displayed. Sharekhan also started giving
ads on the various sites like Yahoo, Google etc.Sharekhan also started a scheme of
free demat account opening and also the one in which the brokerage reduces to half of
the original brokerage of 0.05% for Intraday and 0.05% for Delivery.
I met people in different locations i.e. at central avenue road, Dharampeth, Gokulpeth
road, SitaBuldi market road, Ramdaspeth road, wardha road, lokmat square,
somalwada, Bajaj nagar, Ram Nagar, wardhaman nagar, Kampthee and Umred etc.
This includes people from the Big Showrooms and malls like Big Bazzar, Chartered
Accountants, Travel agents, business people, housewives, real estate people, Customer
Once the customer fills up the KYC form, I call him/her after 5 working days to check if
he has received the welcome kit which contains the login ID and password from Bombay
office of Sharekhan. After he receives the kit I have to go to his place to install the
software in his computer and also I have to tell him how to trade online i.e. I have to
explain him the complete terminal. I am required to show the customer how to make a
transaction and how to get access to the terminal. Also, if the client faces any problem,
then those too had to be solved by me. So, it is all a very good learning experience for
me.
We have to take about 25 signatures of the customer on the KYC form. This is again a
big challenge because they say that now they don`t have enough time to sign in 25
places. And if the sign mismatches even a little then there is again some long procedure
to make that form acceptable. I had faced this kind of situation. My second client Mr.
Vilash from Umred’s signature on the KYC form was different from that on his PAN
card. So the form got rejected. And he even said that if this form will not proceed further
then he don`t want to open the Demat account and asked me to return the cheque. Due
to this I was very depressed for 2-3 days But then maybe I called him at a right time as
he instantly asked me come and collect the bank proof statement and I was very happy
that day.
At Sharekhan, the atmosphere is perfectly cordial. There are senior trainees and back
office people always to solve the difficulties we faced in approaching a customer, filling
up the form, demonstrating the terminal, or solving the customer’s queries. Even our
Chirag sir helped us in solving our problems. We are supposed to be formally dressed
In the beginning we were asked to report twice a day but then after 4 weeks he asked to
report only once a day. This was done because our office is at Central Avenue road,
near telephone exchange square and if we any appointment in the west Nagpur then it
INSTALL THE
SOFTWARE
TAKE
REFERENCES
COMPLETE
THE
TELECALLING
FORMALITIES
FIX
INTERESTED
APPOINTMENT
ATTEND
APPOINTMENT
WISH
/GREETINGS INTRODUCTION
CLOSE THE
CALL PURPOSE OF
CALLING
FIX
THE NEED
APPOINTMENT GENERATIO
N
BROKERAGE
EXPLAINATION OBJECTION
HANDLING
By tele-calling the customers and taking appointments for the date on which they
will free. [From references and leads given by company, clients and friends].
By cold calling the customer by meeting them personally and taking appointments
By doing promotional activities at krazy castle and other such places to generate
leads.
By sending e-mails and SMS`s to friends, and relatives we are educating them
me a lot in my SIP.
I am targeting the staff of reputed companies so that I will get the accounts in lot
Transferred 100
shares of Bank of
India of Mr.Pradeep
Rekhi
13 10 DEMAT A/Cs Mr.Rajendra Soman, 9 speed Rs.55,180 +
(16/6/08 – and 1 mutual Mr.Vaibhav Satpute, trade and 1 Rs.18,000
21/6/08) fund Mr.Amol Kachhwah, offline a/c = Rs.73,180/-
Mr.Sanjay Junghare,
Mr.Pradeep Soman,
Mr.Sankat Mochan
Dwivedi,
Mrs.Yogita
Chauhan,
Mr.Mangal Tiwari,
Mr.Robin Simon,
Mrs.Naina
Kashimbar (offline)
14 8 DEMAT A//Cs Mr.Pravin Dandekar, 5 speed Rs.40,000/- +
(23/6/08 – 3 mutual funds Mr.Sunil Mishra, trade and 3 Rs.9600/- +
28/6/08) Mr.Rishabh classic Rs.2400/- +
Shivhare, Mr.Prasad account Rs.2400/-
Sadhankar, Mr.Ajay = Rs.54,400/-
Chitmitwar,
Mr.Nishant Rao,
Mr.Subhash,
Mr.Viraj Mokadam
And mutual funds
of Mr.Vineet,
Mr.Ujwal and
Mr.Abhilash Nair
TOTAL 31 DEMAT - -
ACCOUNTS AND
11 MUTUAL Rs.3,53,440/-
FUNDS
ANALYSIS OF PERFORMANCE Vs TARGET:
ACHIEVEMENT CUMULATIVE
CUMULATIVE CUMULATIVE ACHIEVEMENT
WEEK TARGET TARGET ACHIEVEMENT ACHIEVEMENT IN % IN %
No.
20,000 20000 0 0 0% 0%
1
20,000 40000 0 0 0% 0%
2
20,000 60000 10,000 10000 50% 16.66%
3
20,000 80000 0 10000 0% 12.50%
4
20,000 100000 44,430 54430 222.15% 54.43%
5
20,000 120000 20,000 74430 100% 62.03%
6
20,000 140000 10,000 84430 50% 60.31%
7
20,000 160000 36,000 120430 180% 75.27%
8
20,000 180000 36,000 156430 180% 86.91%
9
20,000 200000 10,000 166430 50% 83.22%
10
20,000 220000 0 166430 0% 75.65%
11
20,000 240000 59,430 225860 297.15% 94.11%
12
20,000 260000 73,180 299040 366% 115.02%
13
20,000 280000 54,400 353440 272% 126.23%
14
WEEKLY ANALYSIS:
WEEK No. 1:
Had training for three days. In this training we were told about Sharekhan Company,
history of Sharekhan, organization structure, products, Sharekhan research reports,
trading techniques, clients, Demat accounts, Derivatives, and how to fill the “Know Your
Customer” form or KYC form, Online trading accounts in detail - SpeedTrade and
Classic account, learned how to buy and sell shares through these online terminals,
Sales technique, Telecalling, Sharekhan`s brokerage. Got an assignment on “THINGS
TO BE TOLD TO THE CLIENT ABOUT THE COMPANY”.
Did telecalling and coldcalling to 40 people, out of this 17 people were interested in
Sharekhan`s Demat account.
Met 17 people, out of this 6 people were interested in Sharekhan`s Demat account.
As this was my first week and had training for 3 days I got very less time to understand
the products, market and potential customers.
WEEK No. 2:
As this was the beginning of the SIP I found it very difficult to identify the potential
customers.
WEEK No. 3:
WEEK No. 4:
Collected leads and references. Got follow up dates and appointments from the
interested customers.
WEEK No. 5:
Collected leads and references. Got follow up dates and appointments from the
interested customers. Learned how to approach and convince the customer.
WEEK No. 6:
WEEK No. 7:
Collected leads and references. Most of the clients were busy or out of station. Got
follow up dates and appointments from the interested customers.
WEEK No. 8:
Collected leads and references. Got follow up dates and appointments from the
interested customers. Over achieved the weekly target.
WEEK No. 9:
Collected leads and references. Got follow up dates and appointments from the
interested customers. Over achieved the weekly target.
Documentation of some of the demat accounts and mutual funds was in process.
Documentation of some of the demat accounts. Generated leads for the next week.
LIMITATIONS:
Due to bad market conditions people are becoming more and more pessimistic
about investing in the share market. After the Reliance IPO, SENSEX fell
tremendously from 21000 to 15000. In this crash many people lost their money
amounting from 2 Lakhs to 4-5 crore or even more. So when we approach them
they tell us how much they used to trade in shares and how much money they
have lost in the share market. They even tell us that we are doing our training
because they are really busy or may be not interested in the demat accounts and
mutual funds.
While cold calling when we met the owners of big shops. They said that if they
had spare money they will invest it in their shops and not in the share market.
There are some negative rumors in the market about Sharekhan ltd. some people
have very bad experience with Sharekhan in terms of services and charges. This
may not be the fault of the company but of some of the marketing executives who
don`t disclose all the details about charges and products and once the demat
account has been opened they don`t pay any attention to their old clients and
Sharekhan takes no charges for opening Demat accounts but there is a initial
Sharekhan till the account opens. As soon as the account opens this money can
shares or it can be partially used and the rest of the amount can be withdrawn.
But clients fail to understand this. They think that these are the charges they start
suspecting it. So it’s very difficult to convince them to deposit that much amount
LEARNINGS:
The terminal through which the brokers buy and sell shares is a software that
completely depends on the internet. For Sharekhan, this terminal has been
designed by the software company “Spider”.
Buying and selling through internet is fast. As soon as the prices of the shares
goes up or comes down then they can be sold or purchased instantly within
seconds.
In Sharekhan I have learned how to maintain good relations with the customers
by giving them the proper service and solving their queries regarding the share
market.
I have also learned how to maintain good relation with the employees and the co-
trainees.
In Sharekhan Ltd. I have learned a lot relating to the finance.
Learned the meaning of the words that are mostly used in the share market.
Learned about various products used in the share market especially Demat
Learned how to interact with people, how to convince them and guide them in
trading.
Learned the importance of the Excel sheet. I maintained all my daily records in