A

Summer Training Report

0n
“Mutual Fund”[YOUR TOPIC]
At
SHAREKHAN PVT LTD

Submitted in partial fulfillment of the requirements of

Master of Business Administration (Finance)
Under the guidance of: Submitted By:
Mr.Abhishek Meghna Goyal
Mr. Mukesh MBA: 3rdSemester
180101040017

Haryana School Of Business

Guru Jambheswar University of Science & Technology
Hisar (Haryana)

SESSION 2019-2020
 PREFACE

Summer training is essential for the fulfillment of MBA curriculum. The practical knowledge
is far different from the bookish knowledge that a student achieves in an institution.
Theoretical knowledge just provides the base and it’s not sufficient to produce a good
manager that’s why the practical knowledge is needed.

I have done my project report on the topic “MUTUAL FUND”.

It is a splendid experience to work with the professionals and get to know a lot of things.
The successful completion of this project was a unique experience for me and achieved a
great knowledge about derivatives.

Therefore the research product is an essential requirement for the student of MBA. This
research project helps the student to utilize their skill properly. So in accordance with the
requirement of the MBA I prepared this report.

Meghna Goyal
MBA FINANCE
180101040017
 DECLARATION

I Meghna Goyal, hereby declare that the presented report of internship titled "MUTUAL
FUND" is uniquely prepared by me after the completion of 2 months work at SHAREKHAN
LIMITED (Paschim vihar, DELHI)

This report has not been previously submitted to any other university, college or
organization for an academic, qualification, certificate, diploma or degree. This report is an
original work completed under my supervision and is free from plagiarism.

Meghna Goyal
MBA FINANCE
180101040017
 ACKNOWLEDGEMENT

This project has been as a part internship required during the completion of PG program. I
was involved with SHAREKHAN LIMITED, Paschim Vihar, for 60 days, and I come across a
lot of people who put in their time and effort toward acclimatizing me to the workings of their
organizations.
I express my thanks to my company guide Mr. Mukesh , Mr. Abhishek yadav who motivated
me in all my efforts.
I would also like to thank Mr. Vikas (Branch manager) for supporting, guiding and
encouraging me during this project. I record my sincere thanks to him with deep gratitude.
I would also like to thanks our director provide me an opportunity to learn outside the
classroom. It was truly wonderful learning experience. Last but not Least, I express my
gratitude to the entire staff of SHAREKHAN LIMITED.
These past 60 DAYS were of almost importance as they added value towards my path of
Knowledge. I would like to end this acknowledgement by thanking the customers and the
people at large with whom I have interacted during the course of my training.
 CHAPTER - 1
(INTRODUCTION)
1.1. OVERVIEW OF INDUSTRY AS A WHOLE

The functioning of stock broking in India was started in 1875. The BSE oldest stock broking
of India. History of Indian stocks trading starts with the 318 person taking membership in
Stock Brokers Association and Native Share, which is known by name as Bombay Stock
Exchange (BSE). In the year 1965, BSE got a permanent acknowledgment from
Government of India which was most required. The National Stock Exchange arrives 2nd to
the BSE in the terms of status. NSE and BSE represent themselves as the synonyms of the
Indian stock market. History of stock market in India is almost same as history of BSE.
An up-beat mood of marketplace was lost abruptly with the Harshad Mehta scam. This
came to the public knowledge that Harshad Mehta, who is also called as big-bull and giant
of Indian stock market which diverted huge fund from banks by fraudulent means. He also
played with millions of shares of many companies. For preventing such frauds, Government
formed SEBI, through Act in 1992. The SEBI is statutory body which regulates and controls
functioning of brokers, stock exchanges, portfolio manager investment advisors, sub-
brokers, etc. SEBI obliged several tough measures to protect interest of investor. Now with
inception of the online trade and every day settlements chances for fraud are nil, top official
of SEBI says.

Sensex crossed 5000 mark in year 1999 and 6000 mark in year 2000. Foreign institutional
investor (FII) is investing in stock markets in India on very large scale. Liberal economic
policies pursue by successive Government attracted many foreign institutional investors
towards large scale. The impulsive behaviour and action of market dedicated it tag - 'volatile
market.' The factors which affected market in past were the good monsoon, rise to power of
Bharatiya Janatha Party's etc. The result of cricket matches between Pakistan and India
also affected movements of stock broking in India. National Democratic Alliance which was
led by BJP, in 2004 the public election unsuccessfully tried for riding on market sentiment to
power. NDA is voted out of the power and sensex recorded biggest fall in day amidst fears
which Congress-Communist coalitions would have stall economic reform.

India, after US hosts the large number of the listed companies. The Global investors now
seek India as preferred location for the investment. Stock market now also appeals to the
middle class Indians. Most of the Indian working in foreign country now diverts their savings
to the stocks. This new phenomenon is result of diminished interest rate from banks and
opening of the online trading. Stock brokers based in the India are opening office in
different country mainly to cater needs of the Non Resident Indians. They can sell or buy
stocks online while returning from work places. The recent incidents which led to the
growing interests among all Indian middle class is initial public offer announced by ONGC,
Maruti Udyog Limited, Tata Consultancy Services and many big names like such. A bullish
run of stock market can associated with steady growth of  6% in GDP, growth of Indian
company to MNCs, the large potential of the growth in fields of mass media,
telecommunication, education , IT sectors and tourism backed by the economic reforms
ensures that  the Indian stock market continue its bull run.
1.2. PROFILE OF THE ORGANIZATION

Sharekhan Limited
Sharekhan Limited operates as a brokerage firm. The Company offers online security
brokerage and portfolio management services to institutions, large corporate houses, and
individual investors. Sharekhan serves customers in India.
SECTOR
 Financials
INDUSTRY
 Institutional Financial Services
SUB-INDUSTRY
 Institutional Brokerage
FOUNDED
 04/20/1995
ADDRESS
 Beta Building, Lodha iThink Techno Campus, 10th Floor Mumbai, 400 042 India
PHONE
 91-22-6115-0000
WEBSITE
 www.sharekhan.com
NO. OF EMPLOYEES
 32

Executives

NAME/TITLE

 Jaideep Arora
Chief Executive Officer

 Anup Chandak
Senior Manager Equity & Derivatives Advisory

Board Members
NAME/COMPANY
 Anil Nagu

 Vikram Limaye
National Stock Exchange of India Ltd
  Sumeet Narang
Samara Capital Partners

 T S Siva Shankar

 Jaideep Arora
Sharekhan Ltd

 Shanker Vailaya

 Paurush Roy
Samara Capital Partners

Vision
To be the best retail brokering brand in the retail business of stock market.

Mission
To educate and empower the individual investor to make better investment decision
through quality advice and superior service.
1.3. PRODUCTS OF THE ORGANIZATION

Sharekhan Products & Services

Choice of trading platforms
Desktop App

TradeTiger
Utimate online trading platform with a unified screen for all exchanges. Adavanced charting and automated
alert system

Mobile

ShareMobile  App

Mobile App for Online Trading

SharekhanMini  Site

Mobile-Browser Based Site for Online Trading

Web

Classic Account
Trade on Sharekhan.com in equities, F&O, commodities and currency. Invest in IPOs, Mutual Funds, ETFs
and Bonds

ShareShop
ShareShop
Visit our branches to trade
Call

Dial-n-Trade
Trade on Phone

Investing and Trading tools

Advisory

Advisory Desk
Customized advisory solutions - Portfolio Doctor, Wealth Creator, Power Portfolio, Alpha Picks

Adviseline
For Advise when it matters

Research
In-depth analysis, investment ideas & trading calls

PMS
Portfolio Management Services
Short Term / Long Term
SIP
Systematic invesment plan for stocks and mutual funds

Top Picks
Cherry picked stocks recommended by our experts

Mutual Fund
Invest online in all schemes and NFOs. Read Mutual Gains report for top mf picks

IPO
Invest online in all IPOs and OFS
Screener/Chart Trading

PatternFinder
Spotting Trading Opportunities based on Trading Patterns

FortuneFinder
Screening Stocks based on technical rules

Finance
Loan Against Securities
Follow systematic invesment plan for investment

IPO Financing
Cherry picked stocks for high return recommended by experts

ESOP Funding
Invest in securities such as stocks, bonds, etc.

Margin Funding
Invest in first sale of the stocks to the public

Education

FirstStep
A Program designed for first timers

ATC
A series of Free Online Trainings for Investors & Traders

Learn to Trade
Learn how to trade without the fear of losses
Sharekhan Seminars
Seminars held across the country from time to time in order to educate investors

SKTV
Watch videos online that connect you to the market experts

1.4. COMPETITION INFORMATION

• India Bulls

• Motilal Oswal

• Religare

• Kotak securities

• ICIC Direct

• Anand Rathi

• India infoline

• Reliance money

• Angel broking

• 5 paisa.com
SWOT ANALYSIS

Strength:
• Technology: It is the first company in online trading with a turnover of 40 crores
and more than 800 people working in the organization. It uses up to date technology.
• Facilities: Share khan provides multi - channel access to all its customers through a
string online presence with www.sharekhan.com, a call centre based dial and trade
facility. Share khan provides online fund transfer facility.
• Research department: Share khan has dedicated research team for fundamental
and technical research that constantly track the pulse of the market and provide
timely investment. Gives advice free o cost having strike rate 70 – 80 %.
• Innovative company: Wide range of innovation in financial products.
• Competitor analysis: Intensive research on all industry sectors.
• Infrastructure: In sharekhan they have string IT infrastructure.
• Large network: They have one of the largest network of branches across the
country.
Weakness:
• Insufficient investment: localized presence due to insufficient investments from
country wide expansions.
• Lack of awareness: lack of awareness among customers because of non –
aggressive promotional strategies (print media, newspaper, etc.)
• Restricted areas: It is limited to urban areas.
Opportunities:
• Improving technologies: India is the developing countries where technologies is
changing day to day which indicates that company has to chance to improve their
technologies to make it more advance and updated from the other competitors.
 • Ever- increasing markets: Now a days people has more educated and professional
and are more interested in investing stocks. And earn more money. The share khan
company has been dynamic enough to move with the times and capture the
opportunities that the market gives from time to time.
• Education level: In India the literacy rate increase year to year means people get
more professional with the understanding of the stock market.
• It is the booming capital market, it can successfully launched new services and raise
its client base.
• It can easily tap the retail investors will small savings through promotional channels
like print media, electronic media, etc.
• Increasing usage of internet through broadband connectivity may boost a whole new
breed of investors for trading in securities.
• The sector is increasing.
Threats:
• New competitors: in the stock broking industries have a lot of companies like ICICI,
HDFC, Motilal Oswal and kotak etc. these are creating a lot of competition for large
players like share Khan Company and they are creating lots of confusion in the
minds of the clients about the services provided by the brokers.
• Technology based business: Online trading is totally based on technology which
is quite complex. It is a treat because uneducated people cannot use it. It is working
properly and is good but internet is not that safe.
• Aggressive promotional strategies by close competition may hamper share khan
acceptance by new clients.
• Lack of sufficient branch offices for speedy delivery of services.
• Other players are providing margin funds to investors on easy terms where as there
is no such facility in Share Khan.
• More and more players are venturing into this domain which can further reduce the
earnings of Share Khan.
• Stringent economic measures by Government and RBI.
• Entry of foreign finance firms in Indian market.
 CHAPTER-2
(Task assigned and work plan)
TARGETS / TASKS
TARGETS
• To sell minimum 5 demat accounts for 2 months for SHAREKHAN limited at Delhi.
• To sell mutual funds of ICICI PRUDENTIAL MUTUAL FUND through SHAREKHAN
limited in DELHI city for 2 months.

TASKS
• To collect the leads.
• To do the telecalling and take appointments.
• To attend the appointment on prescribed time.
• To tell the client about the company and its products.
• To tell the client about the advantages of opening a demat account with share khan
limited.
• To give the live demo of how the online terminal works.
• To convince the client to do online trading.
• To explain him the term and condition of the product.
• To convince the client to open demat account at share khan limited.
• By means of presentation explaining them how to trade online.
• To take signature of the client on the KYC (know your customer) form.
• To collect the document required to open a demat account.
• To fill up a KYC form for the customer.
• To install the software in the client computer.
• To make the client trade.
• To sell the mutual funds.
• To get the reference from the client.
• To conduct seminars in the bank and good companies.
 CHAPTER- 3
(Conceptual discussion)