MEO AIR

BUSINESS PLAN, AND STRATEGIC SALES & MARKETING PLAN FOR

INDONESIA MARKET
Content Proposal
01 Our Products
* Product Knowledge
* Product Line up

02 Insight
* Target Market
* Indonesian Market

03 Marketing Plan
* Annual Marketing Plan

04 Business Proposal
* Profit & Lost
 The Product

ABOUT MEO
HEALTHY BREATH LTD
HEALTHY BREATH LTD.

- New Zealand base company

- Launch Meo Air at 2017 as a flagship brand

- Goods produce in New Zealand and China

- New Zealand FernMark, a mark of trust that

communicates a product’s country of origin
and connection to New Zealand
MEO AIR
Breath freely and comfortably while
protecting yourself from harmful air pollution
and airborne bacteria and virus

MEO Air face masks were created with an aim to

contribute towards a healthier world

We want to create a practical yet fashionable face

mask for the global consumer. 
MEO AIR PRODUCTS

MEO LITE

MEO Kids

MEO Lite / Kids Helix Filter Pack

MEO X Disposable (Adult & Kids)

MEO MED Disposable

4 Key Elements of the MEO Lite:

Protection from harmful particles: at least 99.83% of

PM 0.1; 99.99% of airborne bacteria

Comfortable and Breathable: adjustable ear loops and

nose band form perfect seal, with highly breathable
materials

Prevent Allergy: using natural New Zealand wool filter

media to reduce occurrence of allergies

Safe & Skin-friendly: the fabric is safe and non-toxic.

1 pack contains of:

1 pc MEO Lite washable mask cover
2 pcs Helix filters

Recommended filter life: 10 days/filter

 4 Key Elements of the MEO Lite:

Protection from harmful particles: at least 99.83% of PM

0.1; 99.99% of airborne bacteria

Comfortable and Breathable: adjustable ear loops and

nose band form perfect seal, with highly breathable
materials

Prevent Allergy: using natural New Zealand wool filter

media to reduce occurrence of allergies

Safe & Skin-friendly: the fabric is safe and non-toxic.

1 pack contains of:

1 pc MEO Lite washable mask cover
2 pcs Helix filters

Recommended filter life: 10 days/filter

 Key Elements of the MEO Lite /
Kids Helix Filter Pack:

Protection from harmful particles: at least 99.83% of

PM 0.1; 99.99% of airborne bacteria

Prevent Allergy: using natural New Zealand wool filter

media to reduce occurrence of allergies

Removes noxious gases

Inhibits growth of bacteria
Made from renewable resources

1 pack contains of:

3 pcs Helix filters

Recommended filter life: 10 days/mask

 4 Key Elements of the MEO X:

Protection from harmful particles: at least 99.83% of

PM 0.1; 99.97% of airborne bacteria

Comfortable and Breathable: highly breathable filter

media with elastic ear straps, and adjustable nose
band for a snug fit

Prevent Allergy: effectively filters the dust in the air

and most allergens, and reduces the occurrence of
respiratory allergies

Safe & low maintenance: non-toxic material is safe to

use, disposable and maintenance free, perfect for
indoor and outdoor use

1 pack contains of:

3 pcs MEO X disposable face mask

Recommended filter life: 2 days/mask

 Key Elements of the MEO MED:

Protection from harmful particles: at least 99.83% of

PM 0.1; 99.99% of airborne bacteria

Comfortable and Breathable: adjustable ear loops

and nose band form perfect seal, with highly
breathable materials

Prevent Allergy: using natural New Zealand wool filter

media to reduce occurrence of allergies

Safe & Skin-friendly: the fabric is safe and non-toxic.

1 pack contains of:

1 pc MEO Lite washable mask cover
2 pcs Helix filters

Recommended filter life: 10 days/filter

THE INSIGHT
 Market Size
• With this big size population Indonesian still potential for brand penetration.
• Considering the Habit and environment to protect from Covid 19 virus people still
looking for basic security protocol : Wearing Face Mask
• Also new habit: Wearing Face Mask even on post-pandemic era
 SWOT ANALYSIS

S
THREATS STRENGTHS
Low price import and local product with low Our product have a good quality and
quality would be our first countender. premium looks. With this kind of value we
want to put price category on medium
category and as well as in premium category.

T
W
O
OPPORTUNITIES WEAKNESS
Indonesian retail and B2B market is very As a new brand is a crucial things to have
Huge and still open to explore. good partner in term of distribution and
sales.
MEO AIR PRICING

Note:

MEO MED Prices: per box of 50 pcs
MEO X Prices is per pack of 3 pcs
MEO Lite / MEO KIDS is per set with 2 pcs Helix Filter
With the premium quality we are confidence to put a
medium price on our product and able to manage
enough profit in all product range.
PRODUCT DISPLAY

WEBSITE MARKET PLACE SOCIAL MEDIA

RETAIL DRUGSTORE/
MINIMARKET PARTNERS
PHARMACY
 PROMOTION
CO BRANDING WITH OTHER BRAND FOR
EFFICIENCY

USING BUZZER TO GET

PAID EDITORIAL NEWS TO
REACH AND BUILD CO BRANDING
BUILD BRAND IMAGE
CREDIBILITY

BUZZER NEWS

SOCIAL MEDIA AND

RETAIL SALES AND
RETARGETING
DIGITAL EXHIBITION
CAMPAIGN OFF AIR
SALES AND DISTRIBUTION CHANNEL
B2B B2C
Government Project Conventional Distribution:
- - Convenient Store
-
Ministry of Tourism
Ministry of Health - Department Store Purchase to Purchase
- Local Government
-
Programs
- Covid-19 Task Force
Drugs Store, Pharmacy, and Hospital B2B
Sales

Private Sector Project E-Commerce

- Consumer Goods Bundling Promotions
-
- State owned Corporation Campaign
-
Official Store on Market Place
Official Website Sales
FIRST PHASE - B2B PROJECT
GOVERNMENT PROJECT
Ministry of Tourism & Creative Economic

- Campaign for both overseas and domestic tourists wear mask anytime to protect themselves

- Giveaway mask with concept and branding / campaign

Ministry State Owned Corporation

- in collaboration with Ministry of Tourism campaign by assigning state owned corporation to

get involve and support the campaign

Ministry of Health in collaboration with Covid-19 Task Force

- Fighting the covid-19 virus spread by implementing the “New Normal” such as wear mask
anytime , anywhere to protect humankind from virus infections even after Vaccine.

- Including Law Enforcement

STATE OWNED CORPORATION
In conjunction with government campaign to slash down virus infection across the
nation, as well as for educating community to wear face mask even after post-pandemic
to keep healthy life.

Airline

Air Crew uniform on face mask, especially Meo Lite (substitution Meo X), also apply for
ground crew staff

Railway

As like Airline Company, face mask could be use as uniform for railway staff who
service in public area

Others State own Government, such as Banking, Infrastructure, Oil and Gas,
Telecomunication, Electricity, etc
PRIVATE SECTORS
In-line with Government Project, private sectors corporation could implement it by
giving-away (bundling face-mask) with their sales promotion activity and/or corporate
awareness programs

FMCG - such as Powder instant milk bundling promotion with Men Kids

Telco - Telecommunications Company campaign with Men Lite / Kids, also Meo X

Airline - Aircrew wear, with government tagline, supporting tourism campaign

Railway - Stewardess wear, with government tagline, supporting tourism campaign

SECOND PHASE - B2C DISTRIBUTION
B2C , WHOLESALE, DIRECT SALES
Indonesia demographic is an archipelagic country, with 5 main islands, and 13K small
islands spread out the nation.

A good spreading distribution system is a compulsory to achieve brand Goal / target in

term of revenue and long term growth.

Thus, a sales and marketing strategy should be integrated in order to get most efficient
way to achieve sales target and also sustain in the middle of tight competition.

Sales and marketing strategy will be divided into 2 approach:

1. Conventional Distribution System

2. Digital / Online System

CONVENTIONAL SALES DISTRIBUTION SYSTEM
Indonesia is Archipelago country, which need a good distribution system to reach all 34
provinces, and 514 districts & cities.

It will be divided into 2 groups:

1. General Trade Market

2. Modern Trade Market

Assigned Local Sub-Distributor to distribute the products within the stated area
DISTRIBUTION FLOW
MARKET OUTLOOK
&
FORECAST
 GOVERNMENT PROJECT
MINISTRY OF TOURISM CAMPAIGN

2020 foreign tourist - 3,56 millions

(up to Sep 2020)

Assuming 2021, government

campaign to save Indonesian
Tourism Industry, will keep the same
amount as 2020 figures, which will
be around 3 to 4 millions people

Proposing Wear Face Mask Campaign for foreign visitors, with custom design printing
ie. Give-away at point of arrival - covering 10% of visitors: 300,000 packs of Meo X
Joint Campaign with Hotel Associations - covering another 10% of visitors: 300,000 packs of Meo X
 STATE OWN CORPORATIONS & PRIVATE SECTORS
SUPPORTING GOVERNMENT CAMPAIGN ON WEAR MASK

Banking & Finance
Covering 1 million premium banking
account with Meo Lite Custom Design
give-away program
Telecommunication
Loyality program / promotional give-
away item, face mask as part of
uniform, etc
Airline & other Transport Sector
Crew uniform with Meo Lite
Giveaway custom design Meo-X for
frequent flyer
Mining, Oil & Gas, others State Own
Corporations
Supporting government campaign for
restoring economy of the country,
though face mask give-away program

Others
MICE FMCG

Free / give-away items for keep the

country and its community protected Any giveaway item / corporate gift, or
Bundling give away / free gift /
during any event purchase with purchase program of
promotional items , or loyalty program
retail sectors

Gift item is big opportunity project, by combining the government campaign with state own corporations and private sectors
marketing program, it will more realistic to achieve volume target.

Estimate sales volume figures around 2 - 3 millions pack annually

 INDONESIA MEDICAL FACILITIES
Total Indonesia Medical Facilities:
1. Hospital: 2,813 If from total 46,521 purchase 6 box every
week, then:
2. Clinique: 8,841

3. Public Health Center: 9,993 Weekly Purchase: 279,126 boxes

Annual Purchase: 14, 514,552 boxes
4. Pharmacy: 24,874

Total Nationwide: 46,521

From above Figure, let’s take 5% of market share for 1st initial year, will be: 725,727 boxes annually
then, every year annual growth minimum 10%, will be:
2nd year - 798,300 boxes
3rd year - 878,130 boxes

Note: Assume mixed a box of 50’s and 10’s

B2C AND WHOLESALE SALES
2017 Nielsen Data- Total Mini Market /
Convenient Store: 43,826 outlets
If from total 36,550 outlets nationwide
purchase 10 boxes / packs every week, it will
In 2020 Total Outlet for:
be:
Indomart - 18,290
Alfamart - 17,129
365,550 boxes per week
Supermarket: 1,131
19,006,000 boxes annually
Total: 36,550

From above Figure, let’s take 5% of market share for 1st initial year, will be: 905,300 boxes annually
then, every year annual growth minimum 10%, will be;
2nd year - 995,830 boxes
3rd year - 1,095,413 boxes

Note: Assume mixed a box of 50’s and 10’s

 FORECASTING IN VOLUMES
Government Project Gifts, Promotional Items, & Uniform B2C & Wholesales

1 - 2 millions pack mix of Meo Med, 1 - 2 millions pack mix of Meo Med, 1 ,5 millions pack mix of Meo Med,
Meo-X and Meo Lite annually Meo-X and Meo Lite annually Meo-X and Meo Lite annually

Estimate 1st initial year will be around: 3,5 millions - 5,5 millions packs annually

Estimate Value: IDR 150 billions - 220 billions

COMPETITION
B2C SECTORS PRICE WATCH
Daily Mask Medical Mask
At Supermarket:

Box of 50’s Price Range: Rp. 55.000 - Rp. 179.500

At Supermarket:
Pack of 5’s Price Range: Rp. 12.500 - Rp. 19.500
Box of 50’s Price Range: Rp. 50.000 - Rp. 100.000
Pack of 10’s Price Range: Rp. 32.000 - Rp. 37.000
Pack of 5’s Price Range: Rp. 12.500 - Rp. 19.500
KN 95 box of 10’s Price Range: Rp. 116.500 - Rp. 190.000
Washable Mask with Filter: n/a
Pharmacy (Kimia Farma):

Box of 50’s Price Range: 105.000 - Rp. 150.000

Mini Market / Convenient Store:
Guardian Pharmacy:
Pack of 5’s Price Range: Rp. 7.900 - Rp. 10.200
Box of 50’s Price Range: Rp. 92.900 - Rp. 170.500
Washablle Fabric Mask: Rp. 5.900 - Rp. 14.900 (non-filtered)
Mini Market:

Pack of 5’s Price Range: Rp. 12.900 - Rp. 23.900

BUSINESS PROPOSAL
B2C SECTORS FORECAST
Meo Air - Forecasting B2C
Market: Medical Facilities, MT, and GT (Exclude Project, B2B and E-commerce) Fiscal Year: 2021 (12 months)

Distribution Channel & Total Outlet National

Medical Facilities Modern Trade General Trade
Description Total
Public Health
Hospital Clinique Pharmacy Supermarket Minimarket Drug Store
Centre
Total Numbers 2.813 8.841 9.993 24.874 1.131 35.419 10.773 93.844
Assume: 6 packs weekly Purchase 16.878 53.046 59.958 149.244 6.786 212.514 64.638 563.064
Annually 877.656 2.758.392 3.117.816 7.760.688 352.872 11.050.728 3.361.176 29.279.328
Meo Air: 5% market share 43.883 137.920 155.891 388.034 17.644 552.536 168.059 1.463.966

Prices
Product Breakdown per Outlet
COGS (Landed) Total Selling (bottom) Total
Margin %
1 Meo Lite
1.764 27.627 29.391 Rp 132.350 Rp 3.889.922.673 Rp 199.000 Rp 5.848.844.820 Rp 1.958.922.147 33%
2 Meo Kids
3 Meo Lite Helix Pack 1.764 27.627 29.391 Rp 136.325 Rp 4.006.752.614 Rp 180.000 Rp 5.290.412.400 Rp 1.283.659.787 24%
4 Meo X
19.402 1.764 55.254 76.420 Rp 22.020 Rp 1.682.762.234 Rp 29.000 Rp 2.216.171.880 Rp 533.409.646 24%
5 Meo X Kids
6 Meo Med 50's 43.883 137.920 155.891 252.222 - - 117.641 707.557 Rp 45.480 Rp 32.179.679.626 Rp 60.000 Rp 42.453.403.200 Rp 10.273.723.574 24%
7 Meo Med 10's 19.402 882 27.627 25.209 73.120 Rp 15.920 Rp 1.164.063.077 Rp 20.000 Rp 1.462.390.800 Rp 298.327.723 26%
8 Meo Med Peppermint
97.009 11.468 414.402 25.209 548.088 Rp 18.830 Rp 10.320.498.170 Rp 25.000 Rp 13.702.201.500 Rp 3.381.703.330 25%
9 Meo Med Mixed Color
Total in Volume 43.883 137.920 155.891 388.034 17.644 552.536 168.059 1.463.966 Rp 53.243.678.393 Rp 70.973.424.600 Rp 17.729.746.207 25%
Total in Values 2.632.968.000 8.275.176.000 9.353.448.000 18.509.240.880 1.024.210.980 22.985.514.240 8.192.866.500 70.973.424.600
38.770.832.880 24.009.725.220
B2B SECTOR FORECAST
Meo Air - Forecasting B2B
Market: Medical Facilities, MT, and GT (Exclude Project, B2B and E-commerce) Fiscal Year: 2021

Government and Private Sectors Project

Government and State Owned Corporation Private Sector & Gift Proejcts Others
Product Breakdown per Outlet Total
Central Regional State Owned
Gift Item Uniform Projects
Government Government Corporations
COGS (Landed) Total Selling (bottom) Total %
1 Meo Lite
100.000 50.000 100.000 250.000 Rp 132.350 Rp 33.087.500.000 Rp 199.000 Rp 49.750.000.000 Rp 16.662.500.000 33%
2 Meo Kids
3 Meo Lite Helix Pack 100.000 100.000 Rp 136.325 Rp 13.632.500.000 Rp 180.000 Rp 18.000.000.000 Rp 4.367.500.000 24%
4 Meo X
300.000 300.000 500.000 100.000 - 1.200.000 Rp 22.020 Rp 26.424.000.000 Rp 29.000 Rp 34.800.000.000 Rp 8.376.000.000 24%
5 Meo X Kids
6 Meo Med 50's - Rp 45.480 Rp - Rp 60.000 Rp - Rp - 0%
7 Meo Med 10's - Rp 15.920 Rp - Rp 20.000 Rp - Rp - 0%
8 Meo Med Peppermint
300.000 300.000 250.000 100.000 950.000 Rp 18.830 Rp 17.888.500.000 Rp 25.000 Rp 23.750.000.000 Rp 5.861.500.000 25%
9 Meo Med Mixed Color
Total in Volume 600.000 600.000 850.000 250.000 200.000 - 2.500.000 Rp 91.032.500.000 Rp 126.300.000.000 Rp 35.267.500.000 28%
Total in Values 16.200.000.000 16.200.000.000 40.650.000.000 15.350.000.000 37.900.000.000 - 126.300.000.000
53.250.000.000
Note:
- Government include Police and Military
 ANNUAL SALES TURN OVER, AND NETT PROFIT PROJECTION

Twelve-month profit and loss projection Fiscal Year Begins Jan-21

Jan-21 % Feb-21 % Mar-21 % Apr-21 % May-21 % Jun-21 % Jul-21 % Aug-21 % Sep-21 % Oct-21 % Nov-21 % Dec-21 % Annualy %
Annual Turn Over 2nd Year 3rd Year if Achieve 50%
Total Turn Over / Sales 468.893.750 1.562.979.167 3.735.520.208 8.221.270.417 11.315.969.167 12.372.302.625 16.143.309.198 14.234.051.271 15.880.144.860 16.887.101.402 18.960.205.108 18.246.608.965 138.028.356.138 151.831.191.752 182.197.430.102 69.014.178.069

Cost of Goods Sold

Total Cost of Sales 328.225.625 1.094.085.417 2.614.864.146 5.754.889.292 7.921.178.417 8.660.611.838 11.300.316.438 9.963.835.890 11.116.101.402 11.820.970.982 13.272.143.576 12.772.626.276 96.619.849.297 106.281.834.226 127.538.201.072 48.309.924.648

Gross Profit 140.668.125 30,0 468.893.750 30,0 1.120.656.063 30,0 2.466.381.125 30,0 3.394.790.750 30,0 3.711.690.788 30,0 4.842.992.759 30,0 4.270.215.381 30,0 4.764.043.458 30,0 5.066.130.421 30,0 5.688.061.532 30,0 5.473.982.690 30,0 41.408.506.841 30,0 45.549.357.526 54.659.229.031 20.704.253.421

Expenses
Administrasi & Umum
Directors Salary (1 persons) 15.000.000 5,90 20.000.000 6,39 30.000.000 9,23 60.000.000 11,37 30.000.000 9,23 30.000.000 8,45 30.000.000 9,23 30.000.000 9,23 30.000.000 9,23 30.000.000 9,23 30.000.000 9,23 30.000.000 9,23 365.000.000 8,88 401.500.000 441.650.000
Sales & Marketing Manager Salary (2 person) 15.000.000 5,90 20.000.000 6,39 30.000.000 9,23 60.000.000 11,37 30.000.000 9,23 30.000.000 8,45 30.000.000 9,23 30.000.000 9,23 30.000.000 9,23 30.000.000 9,23 30.000.000 9,23 30.000.000 9,23 365.000.000 8,88 401.500.000 441.650.000
Manager Salary (2 persons: Operation & Finance) 15.000.000 5,90 20.000.000 6,39 30.000.000 9,23 60.000.000 11,37 30.000.000 9,23 30.000.000 8,45 30.000.000 9,23 30.000.000 9,23 30.000.000 9,23 30.000.000 9,23 30.000.000 9,23 30.000.000 9,23 365.000.000 8,88 401.500.000 441.650.000
Sales Team Salary (5 persons) 15.000.000 5,90 20.000.000 6,39 25.000.000 7,69 50.000.000 9,47 25.000.000 7,69 25.000.000 7,04 25.000.000 7,69 25.000.000 7,69 25.000.000 7,69 25.000.000 7,69 25.000.000 7,69 25.000.000 7,69 310.000.000 7,54 341.000.000 375.100.000
Creative Designer Fees (Outsourcing) 5.000.000 1,97 5.000.000 1,60 5.000.000 1,54 10.000.000 1,89 5.000.000 1,54 5.000.000 1,41 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 65.000.000 1,58 71.500.000 78.650.000
Marketing Staff (2 person) 5.000.000 1,97 10.000.000 3,20 10.000.000 3,08 20.000.000 3,79 10.000.000 3,08 10.000.000 2,82 10.000.000 3,08 10.000.000 3,08 10.000.000 3,08 10.000.000 3,08 10.000.000 3,08 10.000.000 3,08 125.000.000 3,04 137.500.000 151.250.000
Administration Staff salary (2 persons) 8.000.000 3,15 8.000.000 2,56 8.000.000 2,46 16.000.000 3,03 8.000.000 2,46 8.000.000 2,25 8.000.000 2,46 8.000.000 2,46 8.000.000 2,46 8.000.000 2,46 8.000.000 2,46 8.000.000 2,46 104.000.000 2,53 114.400.000 125.840.000
Operations, Logistic and Outsourcing Salary (6 persons) 11.000.000 4,33 14.000.000 4,47 20.000.000 6,15 40.000.000 7,58 20.000.000 6,15 20.000.000 5,63 20.000.000 6,15 20.000.000 6,15 20.000.000 6,15 20.000.000 6,15 20.000.000 6,15 20.000.000 6,15 245.000.000 5,96 269.500.000 296.450.000
Insurance (Health Care) - 3% from Salaries 2.670.000 1,05 3.510.000 1,12 4.740.000 1,46 9.480.000 1,80 4.740.000 1,46 4.740.000 1,33 4.740.000 1,46 4.740.000 1,46 4.740.000 1,46 4.740.000 1,46 4.740.000 1,46 4.740.000 1,46 58.320.000 1,42 64.152.000 70.567.200
Digital / Online Development & Maitenance 0 0,00 30.000.000 9,59 0 0,00 40.000.000 7,58 0 0,00 30.000.000 8,45 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 100.000.000 2,43 75.000.000 75.000.000
Marketing Program: Advertising, Promotions & Exhibition (include POSM) 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0
Telephone & Internet 5.000.000 1,97 5.000.000 1,60 5.000.000 1,54 5.000.000 0,95 5.000.000 1,54 5.000.000 1,41 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 120.000.000 2,92 132.000.000 145.200.000
Office Stationery 2.000.000 0,79 2.000.000 0,64 2.000.000 0,62 2.000.000 0,38 2.000.000 0,62 2.000.000 0,56 2.000.000 0,62 2.000.000 0,62 2.000.000 0,62 2.000.000 0,62 2.000.000 0,62 2.000.000 0,62 24.000.000 0,58 26.400.000 29.040.000
Bank Fees & Administration fees 5.000.000 1,97 5.000.000 1,60 5.000.000 1,54 5.000.000 0,95 5.000.000 1,54 5.000.000 1,41 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 60.000.000 1,46 60.000.000 60.000.000
Marketing Team & Sales Commisions (Max 3% from Turn Over) 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0,00 0 0
ERP Program 41.666.667 16,40 41.666.667 13,32 41.666.667 12,81 41.666.667 7,89 41.666.667 12,81 41.666.667 11,73 41.666.667 12,81 41.666.667 12,81 41.666.667 12,81 41.666.667 12,81 41.666.667 12,81 41.666.667 12,81 500.000.000 12,16 500.000.000 300.000.000
Other expenses 20.000.000 7,87 20.000.000 6,39 20.000.000 6,15 20.000.000 3,79 20.000.000 6,15 20.000.000 5,63 20.000.000 6,15 20.000.000 6,15 20.000.000 6,15 20.000.000 6,15 20.000.000 6,15 20.000.000 6,15 240.000.000 5,84 240.000.000 240.000.000
Office & Warehouse Rent + Fittings 12.500.000 4,92 12.500.000 3,99 12.500.000 3,84 12.500.000 2,37 12.500.000 3,84 12.500.000 3,52 12.500.000 3,84 12.500.000 3,84 12.500.000 3,84 12.500.000 3,84 12.500.000 3,84 12.500.000 3,84 150.000.000 3,65 400.000.000 500.000.000
Business Entity Setup, Kemenkes License, & SNI 12.500.000 4,92 12.500.000 3,99 12.500.000 3,84 12.500.000 2,37 12.500.000 3,84 12.500.000 3,52 12.500.000 3,84 12.500.000 3,84 12.500.000 3,84 12.500.000 3,84 12.500.000 3,84 12.500.000 3,84 150.000.000 3,65

Operasional
Electricity, Gas and Water 5.000.000 1,97 5.000.000 1,60 5.000.000 1,54 5.000.000 0,95 5.000.000 1,54 5.000.000 1,41 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 5.000.000 1,54 60.000.000 1,46 66.000.000 72.600.000
Repairs and maintenance 2.500.000 0,98 2.500.000 0,80 2.500.000 0,77 2.500.000 0,47 2.500.000 0,77 2.500.000 0,70 2.500.000 0,77 2.500.000 0,77 2.500.000 0,77 2.500.000 0,77 2.500.000 0,77 2.500.000 0,77 30.000.000 0,73 33.000.000 36.300.000
Depreciation - Office Equipment 12.500.000 4,92 12.500.000 3,99 12.500.000 3,84 12.500.000 2,37 12.500.000 3,84 12.500.000 3,52 12.500.000 3,84 12.500.000 3,84 12.500.000 3,84 12.500.000 3,84 12.500.000 3,84 12.500.000 3,84 150.000.000 3,65 150.000.000 150.000.000
Warehouse Equipement 6.250.000 2,46 6.250.000 2,00 6.250.000 1,92 6.250.000 1,18 6.250.000 1,92 6.250.000 1,76 6.250.000 1,92 6.250.000 1,92 6.250.000 1,92 6.250.000 1,92 6.250.000 1,92 6.250.000 1,92 75.000.000 1,82 75.000.000 50.000.000
Car Lease (operations) & Insurance (2 fleets) 20.000.000 7,87 20.000.000 6,39 20.000.000 6,15 20.000.000 3,79 20.000.000 6,15 20.000.000 5,63 20.000.000 6,15 20.000.000 6,15 20.000.000 6,15 20.000.000 6,15 20.000.000 6,15 20.000.000 6,15 240.000.000 5,84 264.000.000 290.400.000
Shipment, delivery and travel 11.502.363 4,53 11.502.363 3,68 11.502.363 3,54 11.502.363 2,18 11.502.363 3,54 11.502.363 3,24 11.502.363 3,54 11.502.363 3,54 11.502.363 3,54 11.502.363 3,54 11.502.363 3,54 11.502.363 3,54 138.028.356 3,36 151.831.192 167.014.311
Petrol, Toll and Parking Expenses (operations) 6.000.000 2,36 6.000.000 1,92 6.000.000 1,85 6.000.000 1,14 6.000.000 1,85 6.000.000 1,69 6.000.000 1,85 6.000.000 1,85 6.000.000 1,85 6.000.000 1,85 6.000.000 1,85 6.000.000 1,85 72.000.000 1,75 79.200.000 87.120.000

Total Expenses 254.089.030 100 312.929.030 100 325.159.030 100 527.899.030 100 325.159.030 100 355.159.030 100 325.159.030 100 325.159.030 100 325.159.030 100 325.159.030 100 325.159.030 100 325.159.030 100 4.111.348.356 100 4.454.983.192 4.625.481.511 4.111.348.356

Profit Before Tax -113.420.905 -24,2 155.964.720 10,0 795.497.033 21,3 1.938.482.095 23,6 3.069.631.720 27,1 3.356.531.758 27,1 4.517.833.730 28,0 3.945.056.352 27,7 4.438.884.428 28,0 4.740.971.391 28,1 5.362.902.503 28,3 5.148.823.660 28,2 37.297.158.485 27,0 41.094.374.334 50.033.747.520 16.592.905.065
27,1 27,5 24,0
Note: Marketing Budget & Sales Commision already included in cost of goods for each at 3%
Funder / Investor Shares: 22.378.295.091 24.656.624.600 30.020.248.512 9.955.743.039
BUSINESS PROPOSAL SUMMARY
Investment / Funding Rp. 20.000.000.000

First Year Second Year Third Year

Turn Over: Rp. 155.745.000.000 Turn Over: Rp. 186.894.000.000
Turn Over: Rp. 141.586.000.000
COGS: Rp. 109.021.000.000 COGS: Rp. 130.826.000.000
COGS: Rp. 99.110.000.000
Gross Profits: Rp. 47.723.000.000 Gross Profits: Rp. 56.068.000.000
Gross Profits: Rp. 42.476.000.000
Expenses: Rp. 4.590.000.000 Expenses: Rp. 4.774.000.000
Expenses: Rp. 4.844.000.000
Nett Profit Before Tax: Rp. 42.132.000.000 Nett Profit Before Tax: Rp. 51.293.000.000
Nett Profit Before Tax: Rp. 37.631.000.000
Gross Profit Percentage: 30% Gross Profit Percentage: 30%
Gross Profit Percentage: 30%
Nett Profit Percentage: 27,1% Nett Profit Percentage: 27,4%
Nett Profit Percentage: 26,6%
Sales growth 10% from 1st year Sales growth 10% from 2nd Year

Investor Profit with 60:40 Investor Profit with 60:40 Investor Profit with 60:40
shares - IDR 22,578 bio shares - IDR 25,579 bio shares - IDR 30,776 bio