Top 20 KPIs

# KPI Unit
Main KPIs
1 Gross revenue €
2 Orders #
3 Average order value €
4 Discount rate %

Sales & Marketing

5 Average sales cycle days
6 LTV:CAC ratio (customer lifetime value / customer acquisition cost) €
7 Total marketing costs €
8 Offline €
9 Online €
10 Newsletter open rate %

Customer care
11 Net promoter score (NPS) #
12 Share of recurring customers to total %
13 Complaint rate %
14 Average resolution time hours

Operations
15 Cost per order (CPO) €
16 Orders per driver per hour #
17 Capacity utilization %

Product & Tech

18 Conversion rate %
19 App installs #
20 App crash rate %
Top 20 KPIs

Data Source Today Yesterday 1 Week Ago % Diff vs. Last Week

Salesforce #DIV/0!
Google Analytics #DIV/0!
Zendesk #DIV/0!
Data warehouse #DIV/0!

Salesforce #DIV/0!
Data warehouse #DIV/0!
See below #DIV/0!
Data warehouse #DIV/0!
Google Analytics, Facebook #DIV/0!
Experian #DIV/0!

Data warehouse #DIV/0!

Order management system #DIV/0!
Zendesk #DIV/0!
Zendesk #DIV/0!

Order management system #DIV/0!

Order management system #DIV/0!
Warehouse management system #DIV/0!

Google Analytics #DIV/0!

New Relic #DIV/0!
New Relic #DIV/0!