Maharaja Agrasen Institute of Technology

Department of Management (MBA)

Assignment No: 1
(CONTINUOUS EVALUATION ONLINE)

Subject:-------------

Submitted By: Submitted To:

Name: Faculty Name:

Enrollment No:
MS- 214 Advertising and Brand Management

Q1. What are the various issues in designing and managing Integrated Marketing
Communications?

Q2. What is DAGMAR Model? Explain communication process in DAGMAR Approach.

Q3. What are the various objectives of media?Briefly explain media strategies.

Q4. Explain briefly social,ethical and legal aspects of advertising..

Instructions:

1 Assignment should have a proper cover page showing the name, class, subject
and date of submission clearly.
2 Answers should be hand-written on A-4 size sheets
3 Every answer should start on a new page.
4 Last date of submission : 20 APRIL, 2021
5 Students will submit the assignment in PDF or JPEG format in respective subject
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