ANSWER NO 1:

OVERVIEW: Electric vehicles (EVs for short) are not, at this point simply cool toys saved for

well off futurists. They are turning into a practical choice for vehicle drivers around the globe

because of expanding moderateness and mileage range. Be it a hybrid, a plug-in hybrid, or an all-

electric vehicle, the interest for EVs will keep on moving as their costs drop and customers

search for approaches to get a good deal on use just as support.

Pakistan has a solid market for hybrid vehicles, with Honda Vezel, Honda FIT, Toyota Prius,

Toyota Aqua, and other such models having a huge presence on the Pakistani streets. Driving car

producers, including Super Power Motorcycles, have begun presenting EV models with a wide

scope of costs, focusing on clients of middle income group.

Market Research

Market Research is an arrangement of strategies used to assemble data and better comprehend an

organization's objective market. Organizations utilize this data to plan better items, improve

client experience, and art an advertising message that draws in quality leads and improves

change rates.

In this scenario, being the country manager of KIA Motors Pakistan, I was asked to launch an

electric SUV in Pakistan. The very first step is the market research because before launching any

product in the market, we have to get the knowledge about what customer wants and what is the

scope if we launch this product and weather our product’s requirements will satisfy customer’s

choice.

Research Method
The research method I am using for my product is survey research method – a method

involving questionnaires or interviews to gather information about individuals and their

inclinations, considerations, and practices in an orderly way. This method is best suited because

surveys can help decide the genuine market size for another product launch and the expense for

running market research surveys has dropped enormously because of the accessibility of online

surveys.

Why this research method

Market research surveys are essential for product launch if you want to make a profit.

Information you get from this research could be utilized to decide the achievement and

disappointment of a brand advertising campaign. Obviously, it likewise can disclose to you how

your target audience sees your organization. Market research surveys reach a more extensive

crowd, and that, thus, builds your odds of getting a clearer and more exact understanding of your

market.

Question 3 (Maximum Marks 5)

Watch the following TVC adds and explain which segmentation bases these brands

are Using:

1. https://www.youtube.com/watch?v=GXaeeqfHNHQ

2. https://www.youtube.com/watch?v=gHGDN9-oFJE

3. https://www.youtube.com/watch?v=u7CXE2eERKg

4. https://www.youtube.com/watch?v=VF4g1RWujSI
5. https://www.youtube.com/watch?v=gfsyX2qew3s