Individual Business Model Canvas

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INDIVIDUAL BUSINESS MODEL CANVAS
Fundamentals of Entrepreneurship (Universiti Teknologi MARA)
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FACULTY OF INFORMATION MANAGEMENT

UNIVERSITI TEKNOLOGI MARA
REMBAU CAMPUS
DIPLOMA IN INFORMATION MANAGEMENT

(IM110)
FUNDAMENTALS OF ENTREPRENEURSHIP
(ENT 300)
INDIVIDUAL ASSIGNMENT
Prepared by:
AHMAD IMRAN BIN ZULKEPLI
(2018803336)
N5IM1105C
Prepared for:
MOHD AZLAN BIN ABD MAJID
DECEMBER 2020

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Title:
BUSINESS MODEL CANVAS (BMC)
Sydney Cake House Sdn.Bhd
PREPARED BY:
AHMAD IMRAN BIN ZULKEPLI
(2018803336)
N5IM1105C
FACULTY OF INFORMATION MANAGEMENT

UNIVERSITI TEKNOLOGI MARA
NEGERI SEMBILAN
II

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ACKNOWLEDGEMENT
First of all, I would like to thank ALLAH S.W.T and His messenger, Prophet
Muhammad S.A.W. It is because of His blessings; it is possible for me to finish this
assignment. I had finally managed to finish up this assignment with a great enthusiasm
and determination. All the time I spent to search ideas were worth my effort and time.
Therefore, I would like to acknowledge with thanks the individual who had
guided me in completing this assignment. Firstly, I would like to give my highest
gratitude and thanks to my lecturer for ENT 300, Fundamentals of Entrepreneurship,
Mr. Mohd Azlan bin Abd Majid. He had guided me on how to complete this assignment.
He always reminds and gives me guideline about this assignment. Then I would like
to thanks to all who had helped and shared ideas with me.
Lastly, I would like to thanks to all units in UiTM Rembau Campus. I hope my
assignment is complete and will be receive. Additionally, I hope we will stay strong
together in facing the pandemic of COVID-19 that occurred in 2020 throughout the
globe with increasing number of cases in Malaysia. I hoped everyone stay safe,
healthy and always be with our family and our loved ones.
III

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TABLE OF CONTENTS
Cover Page I
Title Page II
Acknowledgement III
Table of Content IV
List of Figures VI
Executive summary VII
Content
1.0 INTRODUCTION 1
1.1 Background of The Case Study 2
1.1.1 Purpose of the case study 2
1.1.2 Reasons of choosing Sydney Cake House Sdn.Bhd 2
2.0 INDUSTRY DESCRIPTION 3

2.1 Entrepreneur and Founder Sydney Cake House Sdn.Bhd 4
2.2 Sydney Cake House’s Company Information 5
3.0 PRODUCT DESCRIPTION 6

3.1 Product Manufactured by Sydney Cake House Sdn.Bhd 7
4.0 BUSINESS MODEL CANVAS (BMC) COMPONENTS 8

4.1 Value Propositions 9
4.1.1 Value propositions of Sydney Cake House Sdn.Bhd 9
4.2 Key Partners 10
4.2.1 Key partners of Sydney Cake House Sdn.Bhd 10
4.3 Key Activities 11
4.3.1 Key activities of Sydney Cake House Sdn.Bhd 11
IV

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4.4 Key Resources 12

4.4.1 Key resources of Sydney Cake House Sdn.Bhd 12
4.5 Cost Structure 13
4.5.1 Cost structure of Sydney Cake House Sdn.Bhd 13
4.6 Customer Relationships 14
4.7.1 Customer relationships of Sydney Cake House Sdn.Bhd 14
4.7 Customer Segments 15
4.8.1 Customer segments of Sydney Cake House Sdn.Bhd 15
4.8 Channels 16
4.8.1 Channels of Sydney Cake House Sdn.Bhd 16
4.9 Revenue Streams 18
4.9.1 Revenue streams of Sydney Cake House Sdn.Bhd 18
5.0 BUSINESS MODEL CANVAS RELATIONSHIPS 19

5.1 Value Proposition and Customer Segments 20
5.2 Value Proposition, Channels and Customer Segments 21
5.3 Value Proposition, Customer Relationships and Customer Segments 21
5.4 Value Proposition, Revenue Streams and Customer Segments 21
5.5 Value Proposition and Key Partners 22
5.6 Value Propositions and Key Activities 22
5.7 Value Proposition and Key Resources 22
5.8 Value Proposition and Key Resources 23
6.0 CONCLUSION 24
References 25
Appendices 26

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LIST OF FIGURES
1.0 INTRODUCTION
1.1 Business Model Canvas (BMC) Template…...…….………………………………...2
2.0 INDUSTRY DESCRIPTION
2.1 Mrs. Jenny Chuang Founder and Owner of Sydney Cake House Sdn.Bhd……...4
2.2 Sydney Cake House Sdn.Bhd………….……………………………………………...5
3.0 PRODUCT DESCRIPTION
3.1 Cake, Pastry and Bread as The Main Product of Sydney Cake House
Sdn.Bhd……………………………………………………………………………….....7
4.0 BUSINESS MODEL CANVAS (BMC) COMPONENTS
4.1 Certificate of Standards Earned by Sydney Cake House Sdn.Bhd..………….......9
4.2 Sydney Cake House Sdn.Bhd Product in Aeon Shah Alam Seksyen 13,
Selangor………………………………………………………………………………...10
4.3 Computerised Pastry Line

Technology……………………………………..…………….………………………...12
4.4 Makcik.com………………………………………………………………………….....15
4.5 Sydney Cake House Sdn.Bhd Facebook Page…………………………………….17
4.6 Sydney Cake House Sdn.Bhd Instagram Page……………………………………17
VI

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EXECUTIVE SUMMARY
Figure 1: Logo of Sydney Cake House Sdn.Bhd
Company Name : Sydney Cake House Sdn.Bhd is Malaysia leading HALAL baking
manufacturer with wide range of products including Puff Pastries, Croissants,
Danishes, Gourmet Pies, Pizzas, Traditional Asian Shell Curry Puffs and many more
excellent varieties of pastries and bread choices. Sydney Cake House Sdn.Bhd
primarily supply to hypermarkets, food service sectors including chained stores, café
and bakeries, hotels, airline food services and quick service restaurant (QSR) sectors.
Founder : Sydney Cake House Sdn.Bhd is founded by Jenny Chuang in 1982.
Product Offered : Sydney Cake House Sdn.Bhd produce and provides customers
with excellent and delicious pastries and bread dishes with high quality ingredients
with innovative recipes to ensure that each of the product are bake to the perfection.
Type of Industry : Food industries, food processing, and agro-food industries.
Benefit of Company Product : Sydney Cake House Sdn.Bhd wanted to make sure
that Malaysian people gets the best quality pastries and bread products straight from
the factory and into the customers’ home. They want to ensure that they can put a
smile to every customer’s face when tasted their food products.
Entrepreneurial Characteristics : Creativity, self-confidence, systematic planning,

concern for high quality production, concern for perfection.
Business Location : 13, Jalan Warden U1/76, Hicom-Glenmarie Industrial Park,

40150 Shah Alam, Selangor
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1.0
INTRODUCTION
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1.1 BACKGROUND OF THE STUDY

1.1.1 Purpose of The Study
The aim and main purpose of the study is to analyse the elements and aspect
involves in the strategic management and the business model of Sydney Cake House
Sdn.Bhd. The business model of the company can be analysed and identified through
Business Model Canvas (BMC). BMC is a strategic template for developing new or
documenting existing business models of a company and describes company and
product value proposition, infrastructure, customers and finances. There are nine (9)
elements consist in a BMC; key partners, key activities, customer relationships,
customer segments, key resources, channels, cost structure and revenue streams.
Figure 2: Business Model Canvas (BMC) Template
1.1.2 Reasons of choosing Sydney Cake House Sdn.Bhd

The main reasons of choosing Sydney Cake House Sdn.Bhd is because the
company have an excellence business model that can be analyse. Sydney Cake
House is a top SME company in HALAL food manufacturing industries in Malaysia
supplying numerous types of cakes and pastries product to hypermarkets and
groceries store and also to various type of food service sectors includes café and
bakeries, hotels, airline food services and quick service restaurant. Established in
1982 with values of consistent quality, convenience, cost effectives, strong technical
support and efficient product innovation attach to its policy and mission.
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2.0
INDUSTRY DESCIPTION
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2.1 ENTREPRENEUR AND FOUNDER OF SYDNEY CAKE HOUSE SDN.BHD
Figure 3: Mrs. Jenny Chuang, Founder and Owner

of Sydney Cake House Sdn.Bhd
Sydney Cake House Sdn.Bhd is founded and first established in Damansara

Jaya, Selangor in 1982 by Mrs. Jenny Chuang as a family-owned business. Back then,
Mrs. Jenny Chuang works as an office secretary and left the profession when she was
33 in order to pursue her passion in bakery and dream of owning a bakery empire. In
order to make her dream became a reality, she went to Singapore to learn the art of
patisseries and to improve her skills and knowledge in baking. She claims the very
first cake that she learned to make is the Blackforest cake and today the cake is the
signature dish of Sydney Cake House.
Three decades later, the company has roast to fame and crowned as one of
the most successful SME business in Malaysia by SME Corp. Mrs. Jenny Chuang
understood the flow of food manufacturing industries in Malaysia and took the concept
of dynamic market economy in order to penetrate the food industries landscape in the
nation. Due to her extraordinary performance in business, she has received various of
awards for her outstanding credibility and leadership in the industries such as National
Women Entrepreneur Award Platinum 2014 by SMECorp, Entrepreneur of the Year
Award 2014 and Entrepreneur of the Year Award, Special Mention 2013 by TheStar.
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2.2 SYDNEY CAKE HOUSE’S COMPANY INFORMATION
Figure 4: Sydney Cake House Sdn.Bhd
The main product that manufactured and produced by Sydney Cake House
Sdn.Bhd is their delicious and healthy pastry dishes that completely made in house
with high quality ingredients and hygienic process. Each of pastry are developed with
a twist of modern and traditional recipes to ensure the quality taste and delicious
product that able to put the company as the leading bakery product manufacturer in
Malaysia. They also emphasized the concept of HALAL industries and ensure all the
process relating to the manufacturing of the food items are regulating and complying
with the guideline given by JAKIM. Over the years, Sydney Cake House Sdn.Bhd have
broadened their product from cake and bread to more extensive range and choices of
pastry products such as croissant, puff pastry, shell curry puff, danish pizza and pies.
They also provide “One-Stop HALAL Solution” with research and development
focus, strong customer care, products technical training, innovation and supply chain
services. They also believe in continuous improvement via technology to refine
selection of ingredients to bring out the greater value and convenience for the
customer. Sydney Cake House Sdn.Bhd have extended their wings to more than 12
countries covering wide markets segments in food service channels, retail market,
aviation catering, coffee chains, convenient stores and many more.
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3.0
PRODUCT DESCRIPTION
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3.1 PRODUCT MANUFACTURED BY SYDNEY CAKE HOUSE SDN.BHD

The main product that produced and manufactured by Sydney Cake House
Sdn.Bhd is pastry. Pastry is a food based on dough of flour, water and shortening
(animals or vegetables fat) that mix together and baked at high or medium
temperature. The art of making pastry called as patisseries derived from a French
word. Sydney Cake House Sdn.Bhd produce different and varieties type of pastries
product that freshly made with top quality raw ingredients to ensure each of the
products reached it specified food standards. Although the company is very known
for their pastry’s dishes, but they also produce a whole lot of different types of cakes
and fresh breads with their own traditional recipes. Figure 4 below shows the three
types of Sydney Cake House product (the picture retrieved from
[https://www.makcik.com/] official online shopping platform for Sydney Cake House
Sdn.Bhd)
Figure 4: Cake, Pastry and Bread as The Main Product of Sydney Cake
House Sdn.Bhd
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4.0
BUSINESS MODEL CANVAS (BMC) COMPONENTS
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4.1 VALUE PROPOSITIONS

Value proposition is an innovation, service or feature intended to make a
company or productive attractive to customers. Value propositions absolutely crucial
and need to be prioritise by entrepreneur because it is the element that could make a
customer turn to another company or products.
4.1.1 Value Propositions of Sydney Cake House Sdn.Bhd

i. Consistent quality
Sydney Cake House Sdn.Bhd highly prioritise each of their cake and pastries
product to the highest quality based on food quality control standards that have
been set up by the company. They only used fresh and high-quality raw
ingredients in order to ensure that each of the cakes and pastries product have
the consistent quality in the market. The company also maintained a hygiene
standard in every aspects of the manufacturing process by keeping the places
used to made and bake their pastries product stay clean to avoid any
contamination on the food product.
ii. Efficient product innovation

Sydney Cake House consistently challenges themselves in creating and
innovating new pastries and cakes through various of experimental recipes that
have been conduct by the research and development team at Sydney Cake
House. They combine many innovative concepts such as traditional-modern,
western-Asia fusion and middle east spices in creating new recipes for their
pastries in order to place new product into the market place.
Figure 5: Certificate of Standards Earned by Sydney Cake

House Sdn.Bhd
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4.2 KEY PARTNERS

Key partners define as the relationships that a company or firm developed with
other business or enterprises, governmental or non-consumers body that contributes
in the development of the company’s business model and growth. Key partners are
absolutely important and crucial in business as it helps a company to succeed in the
areas or industries that involved in the future.
4.2.1 Key Partners of Sydney Cake House Sdn.Bhd
i. Retail market and hypermarket

Sydney Cake House Sdn.Bhd have extended their partners with various of retail
market and hypermarket that supply daily groceries and food product in
Malaysia. The company believes that retail and hypermarket is one of their key
partners that contribute in their development and growth in the food industries
and business.
Figure 6: Sydney Cake House Product in Aeon

Shah Alam Seksyen 13, Selangor
ii. Food service sectors

Sydney Cake House Sdn.Bhd also primarily supply their products to food
service sectors that comprises of chained stores, café and bakeries in the
country. Many bakeries and café now day much refers to have their cakes and
pastries made by other companies and gets delivered to their front doors before
service hours instead of baking their own fresh pastries in-house in order to cut
cost and budget.
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4.3 KEY ACTIVITIES

Key activities are the most important activities in performing and executing a
company’s value proposition. It also considers as any activities of a business or
enterprise that mainly engaged in bringing valuable profit to the company. According
to Strategyzer, corporate innovation strategy, tools and training website, key activities
includes operations, marketing, production and administration.
4.3.1 Key activities of Sydney Cake House Sdn.Bhd
i. Production of cakes and pastries product

The major key activities that operate in Sydney Cake House Sdn.Bhd is the
daily production of cakes, bread and pastries product. The company produce
more than 600 hundred pastries of different kind that freshly made and baked
in house. The company also have a large group of bakers and chef that
contribute themselves to the growth of the company.
ii. Administration activity

Administration operation also considers as the key activities of Sydney Cake
House Sdn.Bhd that absolutely crucial in the company. Administration
operation covers lots of different aspect in the company includes production,
services offered, client affairs and staff affairs of the company. Administration
activities is headed by Mrs. Jenny Chuang as the owner and managing director
of the company.
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4.4 KEY RESOURCES

Key resources are defined as important assets in order to ensure that the
business model that has been planned will work accordingly. It is very important for an
entrepreneur of business person to be able to know whether the resources would be
able to provide demands and additional investment to the company as it will impact
the sustainability and profitability of the company and business.
4.4.1 Key Resources of Sydney Cake House Sdn.Bhd

i. Physical resources
Major resources of Sydney Cake House are the office and factory building that
located in 13, Jalan Warden U1/76, Hicom-Glenmarie Industrial Park, 40150
Shah Alam, Selangor and also a new campus plant located in Jalan Sungai
Pinang 4/19, Taman Perindustrian Pulau Indah, Selangor. This company also
owned the first Computerised Pastry Line technology from Switzerland in order
to increase the number of productions of the company.
Figure 7: Computerised Pastry Line Technology
ii. Human resources

The keys of mass production at Sydney Cake House Sdn.Bhd is drive by the
workers and the staff inside the factory. More than 400 workers sat behind the
production line every day at Sydney Cake House factory in order to produce
various of their cakes and pastries product according to their target.
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4.5 COST STRUCTURE

Cost structure define as overall cost and expenses that a company will have to
sustain when business models are put to work. There are two main categories of cost,
fixed and variable.
4.5.1 Cost Structure of Sydney Cake House Sdn.Bhd
i. Fixed cost
Fixed cost that involved in Sydney Cake House Sdn.Bhd included the rent of
their two factories that located in Shah Alam and Pulau Indah. It also consists
of employees or workers’ salaries and office expenses.
ii. Variable cost

Variable costs that involved in Sydney Cake House Sdn.Bhd, fluctuate in direct
proportion to changes in output. It involves the cost for the cakes and pastries
production such as machine and raw ingredients. In a production, material or
raw materials cost are usually variable costs that increase as the volume of
production increases.
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4.6 CUSTOMER RELATIONSHIPS

Customer relationships describes as the type of relationships that a company
establishes with customers. Establishing relationships means a company should
choose methods to ensure their customers prefers their product and brands compare
to others. Relationships may consider crucial as it reflect and have a huge impact on
overall customer experience and also the impact of the company’s profits and
revenues.
4.6.1 Customer Relationship of Sydney Cake House Sdn.Bhd

i. Providing consistent quality pastries and cake product for the customer
The method Sydney Cake House Sdn.Bhd rely in order to establish and
preserve a good positive relationship between the company and the customers
is by providing the customers with their top-notch excellence pastries and
cakes products to ensure that the customers will prefers Sydney Cake House
product compare to other bakery brand in the market.
ii. Offering Affordable Price of The Product to The Customers

Most of price set up by Sydney Cake House for each of their product considers
very affordable compare to other bakeries brand and companies. The company
understand the concept of well eating with affordable expenses that most of
the Malaysia’s people applied in their lives. By providing much affordable price
units for their quality product, it ensures customers will prefer Sydney Cake
House product more compare to other brands.
Brands Types of cake Price /kg
New York cheese cake Rm 85.00

(1.3kg)
Hokkaido triple cheese

Rm130.00
cakes
(1.3kg)
Table 1: Brands, Types of Product and Price Comparison
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4.7 CUSTOMER SEGMENTS

Customer segments defines as the particular groups of people or organizations
that a company aims to sell product or offer their services. Customer segments can
be divided based on their specific needs, behaviour and traits. A company may benefit
from the specific needs in order to target group of potential customers to offers their
products and services
4.7.1 Customer Segments of Sydney Cake House Sdn.Bhd

i. Food services sectors
The food services sectors not only act as the key partners to Sydney Cake
House Sdn.Bhd (refer 4.2) but also act as the main customers of the company.
The company supplies the food service sectors such as retail market, aviation
catering, coffee chains, and convenient stores with their fresh and high-quality
pastries and cakes product all over the countries.
ii. Regular customer (daily consumers)

Sydney Cake House also offered regular customers to buy their cakes and
pastries product. Customers can buy all the cakes and pastries if they go to the
food service market that the Sydney Cake House supply with or through online
order at makcik.com, online Sydney Cake House shopping platform.
Figure 8: Mak cik.com
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4.8 CHANNELS
Channel describes the method and ways of communication that used and
applied by a company to communicated with their customers. Channels also considers
as the touch points through which an organization liaises with its customer. Channels
are directly link with customer relationship in order to reaches and targeted customer
segments.
4.8.1 Channels of Sydney Cake House Sdn.Bhd

i. Website page
One of the mediums of automated media that Sydney Cake House Sdn.Bhd
used and applied as channels to communicate between the company and the
customers is through their official website at sydneycakehouse.com. Inside the
website page, they have prepared Contact Us navigation bar that allows
customers to contact the company directly if they have any enquiries for the
company. There also prepared the company’s head office addresses,
telephone and fax numbers on the page.
Figure 8: Contact Us on Sydney Cake House Official

Website Page (syneycakehouse.com)
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ii. Social media

Sydney Cake House Sdn.Bhd also applied the uses of social media as their
platform and tools for the purpose of communication in terms of direct and
more efficient communication channels between the company and the
customers. The platforms that the company used are; WhatsApp, Facebook
and Instagram.
Figure 9: Sydney Cake House Sdn.Bhd Facebook Page
Figure 10: Sydney Cake House Sdn.Bhd Instagram Page
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4.9 REVENUE STREAMS

Revenue streams or revenue model is a company method and strategies to
help companies generate profits and cash. Revenue streams elaborates the earnings
a business gets by subtracting the costs form the revenue generated for each
customer segments.
4.9.1 Revenue Streams of Sydney Cake House

i. Making profits through supplying chains
One of major contributing factors to the growth of profits and revenue at Sydney
Cake House Sdn.Bhd is through the supplying chains that the company rely on.
For years, Sydney Cake House has been supplying most of their high-quality
cakes and pastries products to numerous and different kinds of company and
business that involved in the food industries sector from daily groceries shop to
the various airlines catering services local and abroad.
ii. Online selling

Sydney Cake House also gained the profits through selling their products of
cakes and pastries through their online shopping platform, makcik.com (refer
figure 8 pg. 15).
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5.0
BUSINESS MODEL CANVAS RELATIONSHIPS
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5.1 VALUE PROPOSITION AND CUSTOMER SEGMENTS

The relationship between value proposition and customer segments at Sydney
Cake House Sdn.Bhd can be relate with the concept of demands. In business or
economic terms, demand defines as the quantity of a good or item that customers are
willing and able to purchase during a certain period of time.
In this matter, we can presume that the customers segment of the company
that consist of food service sectors such as chain restaurant and café and the regular
customers demands a specific quantity of Sydney cake house product that high in
quality and standard to be consume. The company able to fulfil this demand because
their value proposition of consistent quality and efficient product innovation act as their
strength and allows to fulfil the demand of their customers. Table 2 below replicate the
relationship between customer segments and value proposition of the company
through demand.
Customer Segments Demands Value Proposition Outcomes
Food service sectors Sydney Cake House

• consistent quality
High quality able to supply high
pastries and cakes • efficient product quality products as
innovation demand from the
Regular customers
customers
Table 2: Relationship Between Customer Segments and Value Proposition Through

Demands
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5.2 VALUE PROPOSITION, CHANNELS AND CUSTOMER SEGMENTS

The key relationship between these three components is through channels.
Sydney Cake House uses three types of automated media as their channels, website
and social media. Sydney Cake House may use their social media such as their
Facebook page and Instagram page in order to share with the public about their value
proposition that consist of consistent quality and efficient product innovation in order
to attract more customers segment to the company. The increases number of
customers segment can help to the growth and boost the company profits and
revenue.
5.3 VALUE PROPOSITION, CUSTOMER RELATIONSHIPS AND CUSTOMER

SEGMENTS
A good value proposition of a company may easily establish a good and
positive relationship with their customer. Sydney Cake House Sdn.Bhd established a
good relationship with their customers by consistently providing them top quality
pastries and cakes product and also preserving the relationship by offering affordable
price for the customers. By providing the customers with these values, customers will
prefer the company’s product and brands compare to others and through this way,
Sydney Cake House can preserve the relationship that they have established with the
customers.
5.4 VALUE PROPOSITION, REVENUE STREAMS AND CUSTOMER

SEGMENTS
The components of value proposition and customer segment can act as the
contributing factors for increasing company’s revenue. Good value that offered and
showed by a company may give a positive impact on the customer segments. By
having a good value proposition for the customers, Sydney Cake House could
increase the company’s revenue and profits because customer will be attracted to the
value that they have to offered such as consistent quality and efficient product
innovation in their business.
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5.5 VALUE PROPOSITION AND KEY PARTNERS

The relationship between value proposition and key partners can be rely on
the concept of trust. The major key partners of Sydney Cake House are the retail
market and various food service sectors that the company primarily supplied with
pastry and cakes product. The key partners trust Sydney Cake House in supplying
and providing them with high quality pastries product based on the company’s value
that have been shown. Based on this way, the company and the key partners have
trust for each other in business and trust is the key of successful business and
enterprises.
5.6 VALUE PROPOSITION AND KEY ACTIVITIES

The value proposition of a company could be applied in a company major key
activity in order to ensure the positive outcomes from the activities. Sydney Cake
House applied their value of consistent quality in every manufacturing process to
ensure that they only manufactured and acquired an undeniable top consistent
pastries and cakes according to the quality standard at the end of the manufacturing
process to ensure that the customers will be satisfied with the product that they offered.
5.7 VALUE PROPOSITION AND KEY RESOURCES

Key resources help a company to achieve their value proposition that have
been set up and targeted. Key resources of Sydney Cake House comprise the physical
and human resources. Physical resources of the company consist of the physical
building that act as the factory and the pastry line machine that involved in the
manufacturing process while human resources consist of the workers and staff of the
company that operated the day-to-day operation in the company. The common goals
of both of the resources to increase the numbers of productions in order to ensure that
the company’s value proposition of supplying consistent quality product will be
achieved.
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5.8 VALUE PROPOSITION TO COST STRUCTURE

When a company set up their value proposition, the are specific amount cost
that involved in the process. Sydney Cake House needed to spend a substantial
amount of cost that needed in order for the company to provides consistent quality of
pastries and cakes product for the customers. In order to achieve consistent quality of
product, the company needed to spend more on variable cost that includes the cost
for fresh and high quality of raw ingredients for their products and high-tech machines
such as pastry line technology to improve and increase the productions of the
company.
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6.0
CONCLUSION
Sydney Cake House Sdn.Bhd is a successful SME based company that located in
Damansara Jaya Selangor owned by Malaysia renowned entrepreneur, Mrs. Jenny
Chuang that fully engage in HALAL food manufacturing enterprise and offered their
product to various food service sectors local and abroad. Based on this study and
research, we can conclude that Business Model Canvas (BMC) is an essential and
crucial method in developing a business plan and strategy. BMC allows entrepreneur
to see and observe the performance of the company from comprehensive business
point of view and perspectives. BMC consist of nine (9) major components; key
partners, key activities, customer relationships, customer segments, key resources,
channels, cost structure and revenue streams helps entrepreneur and business
person to seek the opportunities that the company have in the present time and in
future.
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https://bmcintroduction.wordpress.com/cost-structure/
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https://bmcintroduction.wordpress.com/key-resources
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https://medium.com/seed-digital/how-to-business-model-canvas-explained-
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Sydney Cake House. (2018). Sydney Cake House. Retrieved from

http://sydneycakehouse.com/
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http://sydneycakehouse.com/#
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APPENDICES
Appendix 1: Business Model Canvas (BMC) Sydney Cake House

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Appendix 2: mak.com Website
Appendix 3: Mak’ Cik Facebook Page
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INDIVIDUAL BUSINESS MODEL CANVAS

Fundamentals of Entrepreneurship (Universiti Teknologi MARA)

StuDocu is not sponsored or endorsed by any college or university

FACULTY OF INFORMATION MANAGEMENT

DIPLOMA IN INFORMATION MANAGEMENT

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BUSINESS MODEL CANVAS (BMC)

Sydney Cake House Sdn.Bhd

FACULTY OF INFORMATION MANAGEMENT

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Downloaded by AJ Castillo (ajcastillo888@gmail.com)

2.0 INDUSTRY DESCRIPTION 3

3.0 PRODUCT DESCRIPTION 6

4.0 BUSINESS MODEL CANVAS (BMC) COMPONENTS 8

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4.4 Key Resources 12

5.0 BUSINESS MODEL CANVAS RELATIONSHIPS 19

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1.1 Business Model Canvas (BMC) Template…...…….………………………………...2

2.0 INDUSTRY DESCRIPTION

2.2 Sydney Cake House Sdn.Bhd………….……………………………………………...5

3.0 PRODUCT DESCRIPTION

4.0 BUSINESS MODEL CANVAS (BMC) COMPONENTS

4.1 Certificate of Standards Earned by Sydney Cake House Sdn.Bhd..………….......9

4.3 Computerised Pastry Line

4.5 Sydney Cake House Sdn.Bhd Facebook Page…………………………………….17

4.6 Sydney Cake House Sdn.Bhd Instagram Page……………………………………17

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Figure 1: Logo of Sydney Cake House Sdn.Bhd

Founder : Sydney Cake House Sdn.Bhd is founded by Jenny Chuang in 1982.

Type of Industry : Food industries, food processing, and agro-food industries.

Entrepreneurial Characteristics : Creativity, self-confidence, systematic planning,

Business Location : 13, Jalan Warden U1/76, Hicom-Glenmarie Industrial Park,

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1.1 BACKGROUND OF THE STUDY

Figure 2: Business Model Canvas (BMC) Template

1.1.2 Reasons of choosing Sydney Cake House Sdn.Bhd

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2.1 ENTREPRENEUR AND FOUNDER OF SYDNEY CAKE HOUSE SDN.BHD

Figure 3: Mrs. Jenny Chuang, Founder and Owner

Sydney Cake House Sdn.Bhd is founded and first established in Damansara

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2.2 SYDNEY CAKE HOUSE’S COMPANY INFORMATION

Figure 4: Sydney Cake House Sdn.Bhd

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Downloaded by AJ Castillo (ajcastillo888@gmail.com)

3.1 PRODUCT MANUFACTURED BY SYDNEY CAKE HOUSE SDN.BHD

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4.1 VALUE PROPOSITIONS

4.1.1 Value Propositions of Sydney Cake House Sdn.Bhd

ii. Efficient product innovation

Figure 5: Certificate of Standards Earned by Sydney Cake

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4.2 KEY PARTNERS

4.2.1 Key Partners of Sydney Cake House Sdn.Bhd

i. Retail market and hypermarket

Figure 6: Sydney Cake House Product in Aeon

ii. Food service sectors

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4.3 KEY ACTIVITIES