KOLEHIYO NG LUNGSOD NG LIPA

Marawoy, Lipa City, Batangas 4217

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 KOLEHIYO NG LUNGSOD NG LIPA
Marawoy, Lipa City, Batangas 4217

Name: Andrew Gapas. Score/Rating: ________ Date : __________

SESSION 3 INTERNAL

ANALYSIS

Learning Objectives:

At the end of the session the learners, are expected to:

1. Evaluate a company’s resource capabilities;

2. Apply the value chain framework and process involved in internal analysis;
3. Identify the strengths and weaknesses of a company;
4. Develop an Internal Factor Evaluation (IFE) matrix ;

INTERNAL STRENGTH AND WEAKNESS

Directions: Identify 3 Strengths and 3 Weaknesses of CITYMALL (Case_1)

STRENGTH Evidence
1 City mall already has operating branches in the 1.The City mall wants expanding their branches
Philippines with plans of expanding in the three because to get know their business.
main islands of the country

2 Most of the Strategies used by City Mall tetuan 2.This was a win-win strategy wherein
aimed at strengthening partnership between the individuals from the said institutions would
community and the mall have a place the was comfortable.

3 Have a functional divisions which is marketing and 3.The City mall goes experienced the
Operations. comfortable and family atmosphere.

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 KOLEHIYO NG LUNGSOD NG LIPA
Marawoy, Lipa City, Batangas 4217

WEAKNESS Evidence
1 The company has limited manpower on the 1.It happen because their employee at
marketing side of things. someone with special skill would have been to
be hired.

2 The mall could not accommodate any new more 2.It happen because the mall has limited space.
tenants because of its very limited space.

3 Decrease in Customer 3.It is because their a lot of competitors.

Score Rating Score Rating

12 100 5 71
11 96 4 67
10 92 3 63
9 88 2 58
8 83 1 54
7 79 0 50
6 74

Name: _________ Score/Rating: ________ Date : __________

E. INTERNAL FACTOR EVALUATION (IFE)

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 KOLEHIYO NG LUNGSOD NG LIPA
Marawoy, Lipa City, Batangas 4217

Directions: Compute for the weighted score of Amazon and explain the result of the matrix.
Key Internal Factors Weight Rating Weighted
Score
Strengths
1.Strong Management Team .10 4 0.4
2. Strong Customer Service support .07 4 0.28
3. Up-to-date technology and software .08 4 0.32
4. High brand name recognition .10 4 0.4
5. Corporate Culture .07 3 0.21
6. Distribution Centers .05 3 0.15
7. Strategic alliances .07 3 0.21
8. Increased revenue from international segment .03 3 0.09
9. High inventory Turn over .03 3 0.09
WEAKNESS
10. Accumulated deficit .10 1 0.1
11.Operating losses .05 1 0.05
12. Interest Payment on debts .05 2 0.1
13. High inventory risk .05 2 0.1
14. Small number of suppliers .05 2 0.1
15. Breach of confidential customer information .10 2 0.2
Total 1.00 2.8
(http://www.mba-tutorials.com/strategy/57-ife-internal-factor-evaluation-matrix)

Evaluation (4pts)
For the strength the highest rating is 4 and the lowest is 3.For the weaknesses the highest
rating is 2 and the lowest is 1.The highest weighted score are 0.32 which from the rating 3 and the
lowest is 0.1 which is from rating 1.The total weighted score is 2.8 it means that strength is
important in the business.

Score Rating Score Rating Score Rating

20 100 13 83 6 65
19 98 12 80 5 63

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 KOLEHIYO NG LUNGSOD NG LIPA
Marawoy, Lipa City, Batangas 4217

18 95 11 78 4 60
17 93 10 75 3 58
16 90 9 73 2 55
15 88 8 70 1 53
14 85 7 68 0 50
is