It is a strategy used by a company to create a product or service that customers would find
superior or distinct from products or services supplied by competitors. The strategy of
differentiation allows a company to differentiate itself from the competitors.in this strategy
company sometimes offer a higher cost to provide a unique product to the customer.

It is a technique that a company adopts to generate a unique product or service that is superior or
different to those of products or services are given by competitors