Name: Zohaib Jamil Wahaj

STD ID: 1611-2018

Subject: Consumer Behavior
Submitted to Sir Arsalan

Case 1
1: Do you agree with the assistant and product
managers, and why?
A: We agree with the helpers and product managers
that the changes were not enough to increase sales. By
changing packaging alone, looking at only income and
social factors is not enough to increase sales. This
company focuses only on targeted customers and
limited products. It should consider other customers and
not just target customers. It should focus on increasing
customers by making new products that customers
need. It will increase customers' sales and increase
profits.
2: What other factors, if any, could have been
considered? Elaborate in detail.

A: The marketing manager should also look at other

things besides income and social capital. It should also
consider the following:
a) New products should be introduced according to
customer needs rather than making products you like.

b) It should take into account competitors in the market.

c) It should focus on new customers rather than on

targeted customers.

d) It should also focus on natural resources.

e) It should also focus on reducing costs.

f) It must use the correct amount in packaging the

product.

Case 2
1: Do you feel that group interaction helps the buyer
too, in his decision-making process? Elaborate.
A: Human beings are born human beings. They need
people to work with them, and to make decisions.
Social groups, such as families, can influence consumer
purchasing decisions. The family is one of the most
important shopping organizations in our society, and
therefore, it is the most influential group. The family
has a direct or indirect influence on the behavior and
attitude of the consumer. Social class or status can also
influence purchasing decisions. Members of the social
class are others who share similar values, values and
interests. Group decision-making is a situation in which
people as a whole make choice in other ways before
them. The decision will no longer be made to any one
member of the group. There are strengths and
weaknesses in team decision-making.
There are two major benefits to group decision-making
in an organizational setting, namely collaboration (the
ability to use multiple minds to develop a wide range of
ideas, leading to high quality solutions) and information
sharing (helping a company create knowledge.
One of the major weaknesses in group decision-making
is the development of group thinking. This is a process
in which the group's judgment and decision-making
process are disrupted by pressures from the group.
2: What should be the role of the marketer in the above
case regarding, advertisement, promotion, persuasion
and closing the sales?

A: As per my concern, if I would have been in the same

situation as a marketer I would have introduce or use
various sale technic and would have complete
knowledge of product of any brand in terms of
specification features in each element regarding its
technical use and most important payment and more of
payment like installment whether monthly quarterly
half yearly or annually.
In every time period inflation rate is always rising
upwards slope. So, people most likely to purchase good
product on installment basis. For promotion I would
have introduce several sales offer like discount and gift
cards or some other small like household kitchen
accessories and for advertisement nobody can neglect
the power of social media.
 Case 3
1: What should the company do in this situation and
why?

A: In my opinion the company should stick to Mr. Wali

as the company has had a good relationship with Mr.
Wali for a long time. Another thing a company can do
is give it half of the order right now and give the order
another half, it will give the company time to think and
evaluate another vendor. Because if in the near future
Mr. Wali also raises the price, they can give a full
seller.

2: Should the company try scrap industries who are an

unlisted supplier and what precautions should the
company take for the future?

A: In my view the company should not try discarded

industries because canning is not their main business
and they should buy it from a retailer. It will be a waste
of time to search for disposable industries; instead, they
should focus on their core business. In the future they
should not rely on just one vendor but should have two
to three sellers and give them an equal order so that no
one will back off in big time