FINANCE

PhD. Associate Professor Georgiana Camelia CREȚAN

M A R K E T I N G ▪ B U E S▪ 2 0 2 0 – 2 0 2 1
 Lecture 1. Introduction and Course Overview

Contact:
georgiana.cretan@fin.ase.ro

Course Objectives:
• Students will be able to identify, to handle with, to solve economic issues
within the large field of finance, to analyse and make decisions regarding
the financial operations specific to companies operating within the
marketing industry
• Acquiring the knowledge necessary for understanding the functioning of finance;
• Deepening legislative features of the Romanian financial system;
• Applying financial decisions in companies operating in the field of marketing.
• Deepening financial indicators and analysing the correlations between them.

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Number of ECTS : 5
Number of hours of study per semester: 125, of which 69 hours of individual
study
Prerequisites of curriculum: Basics of Accounting and Statistics
Conditions for the seminar activities:
• Students will attend the seminar activities having previously covered the
materials related to the course activity and solved the assignments;
• In the case of failure of the exam, the student has to recover all the duties
and activities during the semester within the year attending the exam.
Course requirements:
Lectures and Readings (attendance and participation, 10%);
Two seminar tests, 30%;
Final Examination, 60%.
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Implicit Contract
 Faculty should
- Come to class on time and be well preparedș
- Provide clear and time-appropriate exposition of material;
- Manage class discussions effectively.
 Students should
- Come to class on time and be well prepared;
- Contribute to class discussions;
- Refrain from non-class activities (email, facebook, newspapers, etc.)

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• I WANT............... 10 (TEN)!!!
Courses active attainment;
Seminars active attainment;
Solving supplementary assignments;
Active involvment within the topics discussed, proposed either by the
professor, or by other students;
Two seminar test papers/assessments;
Final exam.

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• Final exam:
– 60% of the final grade
– structure of final assessment:
- Multiple choice questions (20 questions x 0.45 points), time for examination: 60
minutes
• Final grade:
– Seminar (40%) + Exam (60%)

Seminar - you can get 40% at the seminar (active attendance, homeworks and two
test papers during the semester, 1st test paper –Week 8 – 12.04.2021, 2nd test paper-
Week 13- 24.05.2021)

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 Optional REFERENCES – Romanian (1):
• Dragotă V., Obreja Braşoveanu L., Dragotă I.M., Management financiar, ediţia a- II -
a, vol.1, Editura Economica, București, 2012
• Stancu I., Finanțe, ediția a –IV-a, Editura Economica, București, 2007
• Stroe R., Armeanu D., Finanțe, Editura ASE, București, 2004
• Văcărel I. (coordonator), Finanțe publice, ediția a –VI-a, Editura Didactică și
Pedagogică, București, 2008
• Vintilă N., Filipescu, M.O., Lazăr, P., Fiscalitatea aplicată și elemente de
management fiscal, Editura C.H Beck, București, 2013
• Legislatia in vigoare in domeniul financiar in Romania
• Alte titluri recomandate la cursuri/seminarii.

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 Mandatory REFERENCES - English (2):
• Gruber J., Public Finance and Public Policy, Third Edition, Worth Publishers, 2011
• Hillman A.L., Public Finance and Public Policy. Responsibilities and Limitations of
Government, Cambridge University Press, 2003
• Ross S.A., Westerfield R.W., Jaffe B.D., Fundamentals of Corporate Finance, Ninth
Edition, Standard Edition, The McGraw-Hill/Irwin series in finance, insurance, and real
estate, 2010, http://www.aep.neu.edu.vn/FileManager/ThuVien/166085925-Ross-
Westerfield-Jordan-Fundamentals-of-Corporate-Finance-9th-Ed-2010.pdf
• Ross S.A., Westerfield R.W., Jaffe B.D., Corporate Finance, Sixth Edition, volume 1, The
McGraw-Hill/Irwin series in finance, insurance, and real estate, 2002
• Brealey R. A., Myers S. C., Allen F., Principles of corporate finance, 10th ed., The
McGraw-Hill/Irwin series in finance, insurance, and real estate, 2011,
http://www.heimztomato.com/rooms/Principles%20of%20Corporate%20Finance%20(1
0th%20Edition).pdf
• Shim J., Siegel J., Shaum’s outline of Theory and Problems of Financial Management,
Second Edition, Mc Graw Hill, 1998
• Courses/lectures and seminar notes

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 Course structure ?

Lecture 1: Introduction in the financial theory

Lecture 2: Conceptual delimitations between public finance and corporate finance
Lecture 3: Public expenditures
Lecture 4_5: Public financial revenues
Lecture 6: State loans and public debt
Lecture 7: Balance Sheet Statement Analysis
Lecture 8_9: Income Statement Analysis
Lecture 10_11: Investment Decision
Lecture 12: Financing Decision
Lecture 13: Romanian Financial Market
Lecture 14: Monetary Policy and the Banking System

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 How to Get the Most Out of This Course ?

Finance is not a spectator sport;

Ask Ask Ask Questions!

Finance Is One of The Most Difficult Subjects You Will Ever Love!
(Andrew W. Lo, MIT Sloan School, Finance Theory, 2007-2008)

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Thank you for your attention!

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