Return to School Persuasive Unit

Leads towards a persuasive advertisement

● Collaborative group task

Students need to select an everyday product and create a new advertisement for it.
That might be more engaging as a return to school topic, especially if they can work in
collaborative teams to plan their script, visuals etc.

If we selected this we could do a lesson on visual analysis

The submission would be a populated plan including the advertisement script and choices
(same for the group), a 30second video submission (same for the group) and an individual
reflection (similar to the statement of intention that would accompany a persuasive oral)

If we plan 3 lessons per week that should account for any lost lessons due to Melbourne Cup
Curriculum Day and Thank You Day (Grand Final Friday)

Sarah, Blake, Amani, Raf, Nick, Ashleigh

Week Learning Success Lesson 1 Lesson 2 Lesson 3

Intention Criteria

4 What is Write a proposal 1)Intro to 2)Intro to 3)Intro to

persuasive for an persuasive Audience and creating a
advertising? advertisement that advertising Purpose ‘hook’- look at
references Select groups slogans
audience purpose Watch gruen and products
and hook transfer from list Plan hook with
compiled group
Brainstorm yesterday
products that Plan audience
need advertising and purpose

Analysis on why
and how sample
ads are effective

5 Persuasive Plan effective 4)Intro to ethos 5)Plan 6)Plan words

Advertising wording in pathos logos persuasive
appeals advertisement to Get students to approach
-Ethos, appeal to go through
pathos, logos credibility, logic content on the
and feeling website self-
paced

Include a
worksheet for
them to define
the three terms
and write
examples that
they have seen
 throughout the
class before
planning their
own
advertisement

6 Persuasive Plan sequence 7)Persuasive 8)Mini lesson on 9)Film ad

imagery and imagery of visuals shots and
Planning and advertisement and storyboards
submitting intended effect
Work together as a Plan filming
team to film sequence
Story board
Submit plan

7 Justification of Edit aspects of 10)Film ad 11)Edit and 12)

persuasive advertisementCrea Consider sound submit ad Watch
choices te an effects/music advertisements
advertisement that as a class
meets the Self reflection
requirement of the and peer
task reflection built
Reflect on choices into statement
and their of intention
effectiveness

Assessment submissions
Week 4: An overview of audience, purpose and hook (week 4)
Week 5: A populated plan of text (week 5)
Week 6: A populated plan of images /storyboard for filming (week 6)
Week 7: A 30 second advertisement (group) and a statement of intention discussing
effectiveness (solo)

Bibliography of resources:
● How to run an effective ad testing program.
https://www.qualtrics.com/au/experience-management/brand/how-to-run-a-successful-ad-
testing-program/?rid=ip&prevsite=en&newsite=au&geo=AU&geomatch=au
● Ethos, Pathos and Logos in advertising
https://www.studiobinder.com/blog/ethos-pathos-logos/